Fri.Nov 19, 2021

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5 ways marketers can improve customer experiences with personalization

Martech

One of the most frustrating things for customers is a fragmented brand interaction. And with consumer expectations at an all-time high, poor CX could end up breaking your marketing campaigns. “Research from PwC shows something that should be scary to CX leaders,” said Christopher Cummings, Principal Product Manager at big data company Precisely, in his session at our MarTech conference. “59% of customers will leave a brand that they love after just two or three negative interactions.”.

Marketing 138
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MAA Ad of the Week: Prime Video makes a hyena smile

More About Advertising

More anthropomorphic creatures (albeit at a distance): a friendly Christmas hyena from Amazon’s Prime Video and agency CYW (a new one on us but they clearly know what they’re doing.) Well quite friendly, anyway. It’s Amazon’s first pan-European Christmas ad, more evidence that the warehouse and delivery gang can turn their hand to pretty much.

Agency 111
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Effective planning is essential in agile marketing

Martech

The following is a selection from the e-book “MarTech’s agile marketing for teams.” Please click the button below to download the full e-book. Download the report (no registration required). A big challenge that agile marketers face is trying to balance being agile with planned work. You need to figure out how your team can stay focused and uninterrupted, while still allowing for important changes to happen.

Marketing 115
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MAA blast from the past: Unilever quits tea – that’s no way to treat a chimp

More About Advertising

Unilever is selling its tea business – including PG Tips and Lipton – to CVC Capital Partners for £3.8bn as it concentrates on more youthful customers, a fashionable although not necessarily more profitable thing to do. For many baby boomers in the 1950s, PG Tips was advertising as its loveable chimps (we know a little. The post MAA blast from the past: Unilever quits tea - that's no way to treat a chimp first appeared on More About Advertising.

Fashion 59
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Marketers gain access to NBC Universal’s Peacock CTV inventory via Yahoo DSP

Martech

NBC Universal has partnered with Yahoo to give marketers direct access to Peacock streaming and live content inventory through the Yahoo DSP. The inventory is programmatic guaranteed, which helps in the upfront and scatter-buying processes. Peacock’s complete premium content library includes NBC Sports, NBCU Next-Day Prime, Sky News and the Universal Pictures film library, among other streaming content.

Marketing 115
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Dentsu’s iProspect wins Kering global media

More About Advertising

Dentsu International’s iProspect has won Gucci and YSL owner Kering’s global media account. The business moves from Publicis’ Zenith in a review handled by R3. Kering, founded by the French Pinault family, also owns Balenciaga and numerous other high end brands. It spends around €500m on media. The win will be especially welcome for Dentsu.

Media 59

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Goodbye Google My Business, Hello Google Business Profile

EGC Group

If you own a store, shop, restaurant, or any other enterprise, you’ve likely used—and benefited—from Google My Business to make your presence known to anyone searching for what you have to offer. Well, prepare for a change. Google My Business is going away, to be replaced by Google Business Profile. What is this all about, and what does it mean to you and all other business owners?

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Good morning: The B2B playbook is expanding

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, the B2B playbook is expanding. B2B marketers are finding their contacts on channels traditionally associated with consumer marketing.

MarTech 113
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Countdown to Small Business Saturday 2021

EGC Group

Small Business Saturday—taking place this year on November 27 th —champions local stores, shops, and merchants. As many small businesses are still coming back in the wake of the COVID-19 pandemic, they should make the most of showcasing what they have to offer to their neighboring customers. If you own a small business—and you accept American Express®—discover the resources you can use to stand out—so that your neighbors will walk in.

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INBOUND 2021 TAKEAWAYS PART 2 OF 3: An Inbound and ABM Lead Gen Comparison

Spoton Digital Media

After an insightful marketing conference hosted by HubSpot in September, this is Part 2 of our series of actionable takeaways. We started last month with Content Strategy Priorities , followed by this handy comparison of inbound and account-based marketing, and will conclude next month with some leadership inspiration. The Differences Between Inbound & Account-Based Marketing Lead generation, often also referred to as demand generation, is an effort usually supported by marketing departments

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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A Quick Guide To Mobile Programmatic Advertising

Admixer

With the growth of the mobile market and the broader use of mobile advertising, the demand for more sophisticated technologies is also increasing. In today’s mobile advertising industry, programmatic is one of the urgent topics. In short, programmatic advertising is a way to automatically buy and optimize digital marketing campaigns rather than buying directly from […].