Martech
SEPTEMBER 7, 2021
In the latest Marketoonist, personal branding meets the digital age on LinkedIn. Fishburne’s take: Tom Peters ushered in the age of personal branding with a 1997 cover story in Fast Company titled “ The Brand Called You.” This was a liberating shift in thinking at the time. I still have a copy of that Fast Company issue. This was six years before LinkedIn launched in 2003.
AdPulp
SEPTEMBER 7, 2021
“You don’t have time to tell a story at the top of the funnel.” -Lee McKnight, Jr. Lee McNight, Jr. is VP of Sales at RSW/US. RSW works with small and mid-sized agencies to help them drive new business. McKnight thinks that agency principals are bad at new business. “What I’ve always found fascinating is […]. The post Does Your Agency Have An Effective Prospecting Brand?
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Martech
SEPTEMBER 7, 2021
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and people are talking about the Replacement Survey. Welcome back from the long weekend — and if you don’t know about the MarTech Replacement Survey you can learn more about it below.
All About Advertising Law
SEPTEMBER 7, 2021
On July 22, 2021, the Third Circuit ruled against the FTC in its case against Innovative Designs, a company that manufactures and sells a product called Insultex House Wrap, a weather-resistant barrier used in building construction. As we discussed last year, the FTC has targeted companies that produce insulation or building materials and make claims that these materials have more insulating power than they actually do.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
SEPTEMBER 7, 2021
The hard sell is easy. Just automate and repeat. Spam the e-mail lists. Program the ad buys to follow the online buyer around the web, wherever they go. Wouldn’t it be easier to just talk to the online buyer? Conversational marketing tries to do that. Rather than resorting to the hard sell, taking a conversational approach means noticing where the online shopper is in their quest to buy something, then tailoring the automated prompts to move towards the sale.
More About Advertising
SEPTEMBER 7, 2021
Everyone from boomers to Gen Z got excited by the news that Abba is back after 40 years with new songs and a virtual stage show. TMW Unlimited is the winner who has taken it all in a competitive pitch for the task of delivering all the integrated marketing – including CRM, design and data. The post TMW Unlimited wins brief to for Abba's Voyage experience first appeared on More About Advertising.
Paleo AdTech
SEPTEMBER 7, 2021
David Carlick was a key player in the early years of DoubleClick and lead the Silicon Valley office of the legendary B2B agency Poppe Tyson , which did so much to bring ads to the nascent internet via clients such as Netscape and Silicon Graphics. (Poppe Tyson, a division of Bozell Worldwide, later merged with Modem Media and its name was retired; Modem merged with Digitas and both joined the Publicis Groupe.).
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