More About Advertising

AUGUST 16, 2021

So, Procter & Gamble has regained the lead over Amazon as the world’s biggest advertiser, spending $11.5 billion on global marketing in the fiscal year ending June 2021. No surprise when you consider they’ve been number one with the big bucks longer than most of us have been around. I was unfortunate enough to work. The post George Parker: playing by the bizarre rules of the world's biggest advertiser first appeared on More About Advertising.

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Martech

AUGUST 16, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and Marketing Operations professionals, Because we’re trying to speak to both of you, but we know you’re each hardwired a little differently.

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More About Advertising

AUGUST 16, 2021

MullenLowe has been reappointed to the UK government’s Covid-19 advertising drive, to no-one’s great surprise as the agency acquitted itself well through the pandemic. The agency, which has earned an estimated £20m to date (media expenditure runs into hundreds of millions) pitched with partner agencies partner agencies Freuds, 23 Red and MMC against M&C Saatchi.

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Martech

AUGUST 16, 2021

If you’re searching for actionable tactics to drive more paid and organic conversions you can’t afford to miss SMX Convert — happening online tomorrow, August 17, from 11:00am – 5:30pm ET. At just $149 , your All Access packs a tremendous amount of value: Grow your knowledge step-by-step with a brand-new two-track program from the Search Engine Land experts.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

More About Advertising

AUGUST 16, 2021

Another collection of big beast is stalking adland: David Kershaw , Bill Muirhead and Jeremy Sinclair, who helmed M&C Saatchi until an accounting scandal in 2019, have formed Act 111, a new investment company. Muirhead, 75, told the Sunday Times: “Basically we’ve worked together for a very long time so we thought we’d look for.

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Advertising Finance Agency 64

Martech

AUGUST 16, 2021

There are many ways to use social and media data to inform your marketing decisions. But the most successful brands depend on data-driven insights to shed light on their overall brand health, analyze trends, anticipate consumer behavior and monitor the competition to ultimately grow their revenue. Join experts from Netbase Quid, who unveil how brands like Tesla, Lululemon and Nike found the secret of social and media data success by applying these insights to their business strategy and programs

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More About Advertising

AUGUST 16, 2021

Are cats making a post-pandemic comeback? At least they’re relatively quiet unlike the serried ranks of cockapoos and the like, purchased in lockdown and now yapping away merrily as their owners wonder what to do with them now they have to go back to work. Mars Pedigree’s Whiskas has always gone the extra mile of. The post Can Whiskas purr its way to success?

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Martech

AUGUST 16, 2021

The endless summer is coming to an end, kids are going back to school, offices are opening up, and both Marketo and Bizible’s latest releases are here. I had a chance to catch-up with Perkuto’s own senior director of solutions architecture, Justin Norris, and consultant, Paul Ferrer, to find out what they’re most excited about. . Marketo Executable Campaign Nesting.

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