Adweek
SEPTEMBER 13, 2022
Twitter as a go-to source for news? That's not news to Twitter. The social network shared the results of internal studies, as well as collaborations with Pew Research Center, Sparkler and YouGov, predominantly with respondents in the U.S. The research found that 94% of people on Twitter are interested in current events, with 85% saying.
Rob Campbell
SEPTEMBER 13, 2022
I’ve written a ton about brand purpose over the years. Not as viciously as my beloved Martin Weigel. But close. It’s not that I am against brand purpose, It’s when it’s used as a marketing tool and ‘updated’ to whatever trend is currently popular that my hate boils over. It’s why I have always advocated for belief rather than purpose.
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Adweek
SEPTEMBER 13, 2022
Although many people have been focusing on the health needs brought on by Covid-19, one major issue that continues to have life-threatening consequences is people missing their routine health screenings. The Colorectal Cancer Alliance, a colon cancer nonprofit organization, is aiming to change that. The Colorectal Cancer Alliance, is helping to launch "Lead From Behind,".
Exchange Wire
SEPTEMBER 13, 2022
With ATS Singapore 2022 just around the corner, Adele Wieser, regional managing director APAC at Index Exchange, discusses the opportunity CTV provides to strengthen trust and transparency in digital advertising. . The digital media market in Southeast Asia is forecast to be [.]. The post Consumer Trust is Key to Sustaining the Future of Digital Advertising in APAC appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
SEPTEMBER 13, 2022
When Kalen Thornton joined Gatorade at its CMO in March 2021, the former Nike and Jordan Brand executive had big plans for the sports beverage maker--but maybe not what one would expect. "What I saw was the opportunity for the brand to get back to a purpose-led identity," Thornton said at Adweek's Brandweek Miami event.
Marketing Dive
SEPTEMBER 13, 2022
The spirit of collaboration shines through post pandemic, with 82% of b2b business leaders looking to add new partners this year, per a Channel/Partner Marketing Benchmark Survey.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
SEPTEMBER 13, 2022
David’s Bridal has been selling dresses since the 1950s, but it didn't say "yes" to a social advertising strategy until 2019. Now, the retailer allocates one third of its spend to social media – and half that budget goes to TikTok alone. Next on the agenda is live shopping, which David's Bridal tested in August with its "First Annual NashBlast.". The post Why David’s Bridal Spends Half Its Social Budget On TikTok appeared first on AdExchanger.
Adweek
SEPTEMBER 13, 2022
Looking for a piece of the sports betting pie, Fanatics has named marketing veteran Jason White chief marketing officer of its gambling and gaming division. White will lead strategy and execution across the marketing, advertising and content verticals within the company's online sports betting and iGaming division, preparing its formal entrance into the betting industry.
AdExchanger
SEPTEMBER 13, 2022
A podcast interview withSarah LewisGlobal Director, CTVDespite Netflix’s many protestations over the years that it would never introduce advertising on its platform, it’s not surprising that Netflix changed its tune this year. Even the king of SVOD has to live in reality. Consumers increasingly want the option of free ad-supported content, says Sarah Lewis, global.
Adweek
SEPTEMBER 13, 2022
Most people know Pharrell Williams as a singer, songwriter and recording studio wizard who--as one half of production powerhouse The Neptunes--gave us some of the biggest hit songs of the last 25 years. Fewer are aware that Williams is also an influential, if low-key, entrepreneur. The 13-time Grammy winner has not only partnered with a.
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Martech
SEPTEMBER 13, 2022
Today, Samsung launches a weeklong “Discover Samsung” event, supported by NFTs and a scavenger hunt through their Discord community. Samsung launched their Discord community, or server, in June. Earlier this year, they also opened a presence on Decentraland called Samsung 837X, and that place will host virtual events throughout the week. By connecting multiple metaverse touchpoints to other legacy digital channels like Samsung.com, the brand shows how these emerging experiences can bring younger
Adweek
SEPTEMBER 13, 2022
The Warner Bros. Discovery ad sales team is continuing to downsize. On Tuesday, the company laid off 100 employees, a source familiar with the matter confirmed to Adweek. The layoffs are in line with the company's reported plan to cut up to 30% of its ad sales staff. A source previously told Adweek that 30%.
AdExchanger
SEPTEMBER 13, 2022
Guest column byRuben SchreursGroup Chief Product OfficerSometimes it feels like you have one of two options in ad tech: You’re a radical supporter of the open internet, whatever that means, or you’re in the pocket of Big Tech, you love walled gardens and hate anything that’s “open.” But what if we could agree on more. Continue reading » The post Can We Make ‘The Genuine Web’ A Thing?
Adweek
SEPTEMBER 13, 2022
Round 2 of Adweek Readers' Choice: Best of Tech Partner Awards 2022 is now open, and we need your help recognizing the top advertising and marketing technology providers. That's right: It's once again time to vote. The nominees who received the most votes in Round 1 are moving on, and the power is still in.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
SEPTEMBER 13, 2022
New York Times-owned sports publisher The Athletic introduced display ads on its site and in its app on Monday – but don’t expect to be able to buy these ads on the open web. Until now, advertising on The Athletic’s content was limited to audio ads for its podcast series and display ads in select email. Continue reading » The post Advertising Is The Next Man Up For The Athletic As The NYT Plays For Profitability appeared first on AdExchanger.
Adweek
SEPTEMBER 13, 2022
When Facebook announced plans to expand its digital foothold in October 2021 and rebrand to Meta (in tribute to the virtual world it's building), marketing fervor for "the metaverse" reached fever pitch. Almost one year on, a new advertiser dips a toe into the virtual realm on a weekly basis. McKinsey has forecast metaverse platforms.
AdPulp
SEPTEMBER 13, 2022
The Internet can go from promised land to hell hole in a quick minute. We the people who spend way too much time scrolling and clicking through the digital morass (in order to find meaningful connections, community, and an audience) know this to be true. Academics, doctors, and journalists know it to be true. Even […]. The post Pinterest Keeps It Positive Says, “Don’t Dont’ Yourself” appeared first on Adpulp.
Adweek
SEPTEMBER 13, 2022
With consumers increasingly needing to boost their home office spaces, Canon is making its first significant marketing push of its printers, scanners and other hybrid workplace solutions with a new campaign starring Stranger Things actor Brett Gelman. It's the first work from Canon's new agencies, McCann Detroit, which came away as Canon Hybrid Workplace Solutions'.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
SEPTEMBER 13, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Insta Needs Its Groove Back Instagram has (mostly) been able to balance its business priorities with the interests of its users. But its streak is over. Instagram is struggling to recruit people to create content for its TikTok clone, Reels, The Wall Street. Continue reading » The post Insta Gets A Bit Too Extra; Validating Attention-Based Validation appeared first on AdExchanger.
Adweek
SEPTEMBER 13, 2022
Chipotle's latest foray into Roblox's metaverse platform tasks customers with cooking up virtual steak. But the menu item is also a very real new addition to the company's menu. The chain is adding a new meat option to its burrito bar, Garlic Guajillo Steak, debuting it via a Roblox activation called Grill Simulator on Tuesday.
Martech Series
SEPTEMBER 13, 2022
Often times, smaller business marketing teams may compare their marketing and martech budgets to enterprise teams, citing their counterpart’s larger budgets being a fuel to a more successful marketing ROI. But the truth it, the size of your budget (whether small or big) doesn’t have to define your marketing output. The key lies in how you decide what to spend on and more importantly, what to spend on again….
Adweek
SEPTEMBER 13, 2022
It took all of six minutes for Twitter shareholders to approve Elon Musk's agreement to acquire the company for $44 billion at a special meeting Tuesday. Shares in Twitter closed trading at $41.74 Tuesday, while Musk's deal--which he is doing everything possible to get out of--values the stock at $54.20 per share. The company said.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech Series
SEPTEMBER 13, 2022
Appcues—pioneer of user onboarding software for web-based applications—announced today the launch of Appcues Mobile, extending their no-code, in-app user engagement solution to mobile apps for the first time. The announcement comes at a critical time for mobile app business leaders. App abandonment is at an all-time high—the average mobile app today retains less than 5% of its new users after 30 days.
Adweek
SEPTEMBER 13, 2022
The Kenan Thompson-hosted 74th Emmy Awards may have been pushed to Monday on NBC and Peacock because of Sunday Night Football, but it was business as usual when it came to the night's biggest winners. HBO's Succession and Apple TV+'s Ted Lasso once again took home the top awards at the annual ceremony, winning Outstanding.
Martech
SEPTEMBER 13, 2022
Switzerland is known for its beautiful hills, delicious chocolate and world-class banking system. But 80 years ago, they were also known for their notorious neutrality. In both World War I and World War II, Switzerland refused to join any side. They weren’t naive. They built an impressive military and moved into defensive positions. However, they never engaged in war.
Adweek
SEPTEMBER 13, 2022
With the U.S. Senate expected to vote on marriage equality in the coming weeks, wedding brand Zola is taking action--with an invitation. Zola created a wedding-style invitation, which ran as a full-page ad today in The Washington Post today, addressed to the U.S. Senate calling for the passage of marriage equality. Additionally, Zola is mailing.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
SEPTEMBER 13, 2022
Alludo provides software tools that liberate knowledge workers from the 9-5 grind, enabling them to create, ideate, and share any time, anywhere, on any device. Corel, a global technology company helping people work better and live better, announced that it is undergoing a full rebrand, including a new name: Alludo. Alludo had more than 2.5 million paying customer relationships in more than 130 countries across diverse industries this past year.
Adweek
SEPTEMBER 13, 2022
Fans of singer-songwriter NIKI likely remember the elegant blue dress that she wore in the music video for her sultry 2019 track "Indigo." Now, they have a chance to covet it for themselves--along with a number of unique items from a roster of popular music artists--thanks to a new partnership between fashion marketplace Poshmark and.
Basis
SEPTEMBER 13, 2022
Programmatic advertising has a brief yet dynamic history. What began 15 years ago with a narrow focus on display banner ads has quickly expanded across the entire digital media ecosystem. This year, it is estimated that programmatic will account for a massive 90.2% of all spending on US digital display inventory—a broad bucket that includes digital display (obviously!
Adweek
SEPTEMBER 13, 2022
Every year, Adweek honors the Most Powerful Women in Sports, which spotlights those leading the way in the sports world, from players in the (literal) field to executives working behind the scenes to bring you the sports you love. Now we're opening up nominations for our 2022 list.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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