Adweek
NOVEMBER 10, 2022
Artificial intelligence-powered image generators have turned heads on social media for their ability to produce often-realistic and fanciful renderings on any text prompt that one might imagine. And now they are quickly making their way into professional creative platforms. A series of partnerships have begun to integrate machine-learning-powered image generation technology into software and online.
The Ad Tech Blog
NOVEMBER 10, 2022
Most engineers I know are afraid of trying something new. A new programming language, a new database engine, and a new methodology. So they procrastinate. They resist moving forward with that new daunting task that will push them to acquire new knowledge. A few engineers will feel stuck if they keep doing the same, so they jump between each new shining technology and can’t stick with one for enough time to master it.
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Adweek
NOVEMBER 10, 2022
As the Coca-Cola Company reevaluates its plans for the energy drink category--it discontinued Coca-Cola Energy in the U.S. and Canada in 2021 after introducing the beverage the year prior with a Super Bowl commercial--rival PepsiCo is continuing to invest in the growing market. Energy drink brand Rockstar, which PepsiCo purchased for $3.
Digital Turbine
NOVEMBER 10, 2022
For consumers, the holidays brings festive celebrations, time spent with family and friends, and lots of shopping. But for app publishers, it’s a critical time of the year that requires preparation and strategy. What should publishers do to get ready for eCommerce demand? We’ve gathered some tips and insights on how to bring extra holiday cheer — and revenue — this holiday season.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
NOVEMBER 10, 2022
The climate publisher The Cool Down, which was launched in July by the cofounder of Bleacher Report, Dave Finocchio, reached more than 1 million monthly readers in its third month of operation, according to the company--an audience the publisher intends to grow and monetize primarily through commerce. The nine-person startup, which raised $5.7 million in.
Martech
NOVEMBER 10, 2022
There is a revolution in how marketers are using artificial intelligence (AI) and machine learning (ML) to help execute intelligent strategies and campaigns at scale. One important area where AI and ML can be put to good use is in market data management. “This is basically turning AI and ML into a useful tool for marketing itself,” said Theresa Kushner, head of North American Innovation Center, NTT DATA Services, at The MarTech Conference.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Chief Martech
NOVEMBER 10, 2022
2023 will be a fascinating but challenging year for marketing. Macroeconomic headwinds are colliding with rising customer expectations for better digital experiences. Martech stacks are consolidating under economic pressure. Yet at the same time, major innovations with generative AI, first-party/second-party data, ecosystem strategies, and fragmenting media channels are driving important changes to marketing’s digital capabilities.
Adweek
NOVEMBER 10, 2022
On this episode of Everything Is Better With Creators, we discuss the mantra "Evolve or Die." How do brands stay up to date amid the ever-changing social media landscape? And how are they using creators to succeed? Host Jamie Gutfreund interviews Adweek's chief content officer, Ann Marinovich, to help understand creators' impact on the marketing.
Martech
NOVEMBER 10, 2022
Recently, Razorfish (part of Publicis Groupe) rolled out new services dedicated to launching brands on Web3 and supporting activations in emerging virtual spaces. For brand marketers scratching their heads at all the possibilities, and seeking to find real opportunities within all the buzz, the perspective from a top agency is welcome guidance. There’s a rationale behind the new services from Razorfish, which are organized under three primary Web3 offerings, called Razorfish Reef, Razorfish Wave
Adweek
NOVEMBER 10, 2022
As a kid there's nothing quite so exciting as grabbing a crayon or a felt tip pen and scrawling out a hopeful list addressed to: Santa Claus, North Pole. The postal method is, of course, always optional. This year, McDonald's is giving a new meaning to this Christmas tradition with a campaign from Leo Burnett.
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Marketing Dive
NOVEMBER 10, 2022
As the holidays approach, the beauty retailer counts on a connected ecosystem and its three million loyalty members in pursuit of forever customers.
Adweek
NOVEMBER 10, 2022
Continuing to champion diversity, equity and inclusion in creative industries, non-profit organization Adcolor unveiled its curated list of panelists, speakers and programming for its annual conference. This year's programming will kick off with a word from a very special guest: Grammy Award-winning musician Nas. Adcolor's 2022 Conference will take place from Nov. 17-19 in Los.
Smart Insights
NOVEMBER 10, 2022
Create a co-ordinated 'always-on' digital marketing strategy for the whole customer lifecycle to boost conversions and retention It's no secret that engaging your customers is crucial to achieving continued sales, and it's also well known that it is usually far … The post What is customer lifecycle marketing? appeared first on Smart Insights.
Adweek
NOVEMBER 10, 2022
Many of today's young adults would likely trace their first lessons on logic and problem-solving back to the early days of Nick Jr.'s Blue's Clues and, in particular, Steve Burns. If the robust emotional response to last year's 25th anniversary marketing was any indication, many still feel beholden to the former host. Today, in a.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
NOVEMBER 10, 2022
Consumer online spending jumped in October, while overall online prices continued to decline, according to reports from the Adobe Digital Price Index and Adobe Analytics. Driven in part by generous discounts, especially in electronics and toys, economic pressures did not depress consumer online spending YoY. Spending as discounts kick in. Consumers went on a $72 billion online spree in the month of October, an increase of around 11% on September but on par with October 2021.
Adweek
NOVEMBER 10, 2022
Fashion is more than clothing--it's a way for people to explore and express their identity and values. Subcultures and the communities within them are created and supported by the choices people make about what they decide to wear and where and how they buy their clothes. Neil Barrie, CEO of TwentyFirstCenturyBrand, and Jumoke Adekunle, global.
VideoWeek
NOVEMBER 10, 2022
Location data is one of the cornerstones of building an ad campaign, says Charlie Johnson, VP, International at Digital Element. The challenge then is ensuring that data is legitimate, vetted and consented. CTV poses an exciting opportunity to provide best-in-breed data services, according to Johnson, underpinned by location data deployed in a privacy-sensitive way.
Adweek
NOVEMBER 10, 2022
Fandoms are often an overlooked force in internet history. These micro-communities can help create a feeling of belonging and community, presenting brands the perfect opportunity to forge deep and meaningful connections. David Bates, CEO and creative director of creative agency Bokeh, and Pedro Zuim, global marketing director of Future Farm, joined Adweek's Lucinda Southern during.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdPushup
NOVEMBER 10, 2022
Conversion Rate Optimization and A/B testing are both popular services today, simply because of the direct and indirect benefits they have on the bottom line of businesses. The primary aim for every web marketer is to increase the traffic coming his way (while acquiring it, at a reduced cost) and improve the conversion rate. Undoubtedly [.].
Adweek
NOVEMBER 10, 2022
In this week's episode of CMO moves, Shake Shack's Jay Livingston speaks with Adweek's creative and inclusion editor Shannon Miller. Like many, Livingston thought business school was necessary to become an executive. He never ended up taking that route, instead working his way through Bank of America, where he eventually left to become CMO of.
AdExchanger
NOVEMBER 10, 2022
Femi TaiwoHead of Consultancy, Europe“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Femi. Continue reading » The post From Privacy-Safe To Privacy-Sensitive: A Better Way To Approach Data appeared first on AdExchanger.
Adweek
NOVEMBER 10, 2022
By default, Twitter doesn't allow users to send direct messages to other users if those users don't follow them on the social networking platform. However, users have the option to turn on a setting that will allow all users to send them direct messages, even if they don't follow them. Our guide will show you.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdExchanger
NOVEMBER 10, 2022
Magnite’s quarterly revenue was up 11% year-over-year in Q3, with a large chunk of its growth coming from streaming. Growth is slower for the company than it was last quarter, but Magnite expects AVOD inventory and retail media to become bigger growth drivers for its bottom line. Still, though, Magnite's keeping its guidance conservative for next quarter.
Adweek
NOVEMBER 10, 2022
Following a decade in professional kitchens, including Michelin-starred restaurants, Poppy O'Toole is trying on a new apron: social influencer. O'Toole has amassed more than 2 million TikTok followers since joining the platform in 2020, where her fans eat up the self-proclaimed Potato Queen's recipes.
Martech Series
NOVEMBER 10, 2022
Creonik launches its platform to allow creators to build their communities and monetize their content via crypto. Available in beta, Creonik is powered by the technologies of Calypso Group, a crypto-native fintech ecosystem for businesses. In 2021 Patreon reported there are more than 200,000 creators across the globe who earn a total value of more than $1.2 billion per year.
Adweek
NOVEMBER 10, 2022
Historically and currently, LGBTQ+ communities have been a target of hatred and violence. While there has been significant progress in societal acceptance in some areas, others are still lagging behind, making it dangerous for queer and trans people to live authentically. In Brazil, violence is particularly at the forefront of the minds of members of.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdExchanger
NOVEMBER 10, 2022
It’s ad tech’s annus horribilis. Last year, nearly every business related to digital media and ecommerce was sailing high, and a series of ad tech companies hit the market with. Continue reading » The post The Big Story: Wall Street Themes And Facebook Fee Schemes appeared first on AdExchanger.
Adweek
NOVEMBER 10, 2022
GroupM is forming a new decarbonization coalition composed of 20 large clients--global advertisers whose combined media spend totals about $10 billion, according to the agency. This comes after GroupM introduced a global framework for measuring ad-based carbon emissions in July. It also follows last week's announcement from dentsu international that it's entering "phase 3" of.
Monetize More
NOVEMBER 10, 2022
Unfilled ad impressions mean ad revenue left on the table. This is one of the biggest issues the publishers are facing. Not a lot of online references out there can precisely pinpoint the best solution as publisher situations differ. Based on our extensive ad optimization experience, here’s a guide that will help you troubleshoot, identify the cause of the unfilled ad impression and put an end to this revenue-killer.
Adweek
NOVEMBER 10, 2022
Tim Richards joined Nextdoor as head of global enterprise and mid-market sales. Richards had been chief revenue officer at influencer marketing platform Linqia. Tim RichardsNextdoor At the neighborhood social network, he will lead global direct advertising sales strategy and market expansion with the aim of accelerating the company's global growth and reinforcing its commitment to.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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