Martech
MARCH 28, 2022
For years marketers have been scrambling to produce more content, leads and events. However, this excess mindset often leads to burnout with minimal business success. The teams that really nail agile marketing do less work with more focus on outcomes. “Busy-ness” doesn’t equal business value. When numbers are soft, it’s natural for panic to set in and to respond with the need for more marketing.
More About Advertising
MARCH 28, 2022
Since Russia invaded Ukraine, the letter “Z” has become a powerful and controversial symbol of Putin’s war, which clearly throws its presence as a brand icon for Zurich Insurance into question. Zurich, one of Europe’s biggest insurers, has removed the symbol from its social channels, where it frequently appears in isolation, and is thinking about. The post Pro-war ‘Z’ symbol removed from Zurich Insurance branding first appeared on More About Advertising.
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Martech
MARCH 28, 2022
Desktop isn’t going away and don’t expect your app to get you new customers, that’s according to a new study by Contentsquare. The report found that 58% of traffic came from mobile devices last year, a 9% drop YOY. It also found that returning users made up 92% of traffic coming from apps. The report, 2022 Digital Experience Benchmark, analyzed over one hundred data points from 46 billion user sessions across 3,870 global websites.
More About Advertising
MARCH 28, 2022
Here’s one to bring a tear to Dame Edna Everage’s beady eye: the return of ‘I still call Australia home’ from Quantas and Accenture’s The Monkeys, shot pre-Covid and featuring some famous expat Aussies including Hugh Jackman, Kylie, a number of choirs and, in this full version, famous landmarks. Qantas Group CEO Alan Joyce says: The post Qantas and The Monkeys revive rallying cry for Australia first appeared on More About Advertising.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
MARCH 28, 2022
Pinterest today announced $1.2 million in additional funding for its Creator Fund , specifically targeting people from traditionally underrepresented groups. The funds – which are a combination of cash grants, ad credits and equipment – will also extend the program through all of 2022. This year’s effort will have four quarterly cycles: fashion/beauty, wellness, lifestyle/home and food.
More About Advertising
MARCH 28, 2022
The Campaign creative agency billings for UK agencies are always a talking point – these days they’re based on Nielsen Ad Intel numbers, in the old days they were agencies’ own submissions which led to a satisfying amount of controversy. Nielsen is still struggling with digital, which means some big performers are, presumably, excluded.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Kevel
MARCH 28, 2022
As you build your ad platform, one decision to make is how you will sell and price your direct-sold ads. Do you charge for clicks or for impressions? Do you set these ad rates yourself, or let advertisers adjust their bids? And if you’re setting them, what prices make sense? Your choices have real consequences: if costs are too high, advertisers won’t continue spending.
Martech
MARCH 28, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and it’s not just Ryan Phelan who gets the wrong emails. In his new article for MarTech , Ryan Phelan rants his inimitable way through five things he hates about email and how to fix them.
All About Advertising Law
MARCH 28, 2022
In its much-anticipated cryptocurrency executive order issued earlier this month, the Biden administration called for a coordinated interagency approach to the regulation of digital assets and to the study of their potential risks. A significant part of this effort focuses on the nation’s primary consumer protection agencies, the Federal Trade Commission (FTC) and the Consumer Financial Protection Bureau (CFPB).
Single Grain
MARCH 28, 2022
You probably already have a list of about one hundred different metrics that you could use to track and measure the success of your content strategy. However, if you try tracking too many metrics, you’ll either: Feel overwhelmed and give up before you get started and ultimately track nothing. Track all 100 metrics, but with so many different signals, you won’t take action on the data.
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Martech
MARCH 28, 2022
Snowflake today launched Retail Data Cloud, which allows retailers, manufacturers, distributors, CPG vendors, and industry technology providers to leverage their own data, access new data, and securely collaborate across the retail industry. What does it do? Users can integrate their data regardless of source, speed, or format, creating a single, synchronized information source.
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