Martech
NOVEMBER 17, 2021
Consumer behavior has evolved in a way that customers worldwide are relying on reviews from their fellow shoppers to find the most up-to-date and accurate information about businesses in their local communities and beyond. Reviews are an opportunity for anyone familiar with your brand to publicly share what they love about your products, services and customer experience.
More About Advertising
NOVEMBER 17, 2021
McCann Manchester seems to have the knack of this Christmas advertising lark. The engine room in McCann UK’s ever-popular Kevin the Carrot, it’s racked up nearly nine million views on YouTube for toy retailer Smyths. Must be a lot of cursing parents. These things can be treacly for us non-children but this is perfectly pitched. The post McCann produces another Christmas winner - for Smyths first appeared on More About Advertising.
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Martech
NOVEMBER 17, 2021
Cloud-based visual merchandising software company One Door teamed up with B2B marketing platform Influ2 to get more traction in their campaigns. In providing solutions for consumer retailers, One Door’s clients include Best Buy and T-Mobile. “Our mission is to help retailers transform how they plan, execute and analyze their in-store merchandising and we do this with our cloud based platform called Merchandising Cloud,” said Ken Kuperstein, One Door’s Director of Marketing, at our recent MarTech
More About Advertising
NOVEMBER 17, 2021
In a bold effort to change the narrative, Uncommon is hoping to redefine the meaning of “lad” by showing a series of everyday heroes — and even heroines — in a new campaign for LADbible. Patrick Hutchinson, who carried an injured counter-protestor to safety at a Black Lives Matter rally; and Patrick Boyle, who became. The post Uncommon attempts to redefine the 'lad' in LADbible first appeared on More About Advertising.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
NOVEMBER 17, 2021
Terminus, the ABM and B2B growth platform, has announced a new integration with Crossbeam. Crossbeam, which describes itself as a LinkedIn for partnerships, allows brands to connect with partners in their ecosystem and gain insights into overlaps between brand and partner data (if a partner is not already present in the Crossbeam ecosystem it will onboard them at no cost).
More About Advertising
NOVEMBER 17, 2021
Victoria Day is managing director, advertising, brand & content at Ogilvy UK, where she is a key player in the Walgreens Boots team. She joined Ogilvy in 2018 from adam&eveDDB, where she was a managing partner, running the Waitrose, Google and Halifax accounts. DESERT ISLAND ADS KFC Agency: Mother KFC have barely put a foot. The post Ogilvy MD Victoria Day picks her Desert Island Ads first appeared on More About Advertising.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
NOVEMBER 17, 2021
J&R Music World was a New York institution before it appears to have over-expanded and then imploded. Seems to have sold cameras too. Founded back in 1971. No idea when this pleasingly un-Christmassy ad was made (looks Seventies) or who made it. With that merciless humour that, alas, seems cancelled these days. “The business of. The post MAA blast from the past: Only in New York. first appeared on More About Advertising.
InMobi
NOVEMBER 17, 2021
Most marketers are no strangers to the power of video, so why is this format often left out of their retail media playbook? As the retail media market continues to grow, so will the importance of creating richer, more immersive advertising experiences that will capture consumer attention and inspire purchases. Video is perfectly poised to fill the gap in the current retail media landscape.
More About Advertising
NOVEMBER 17, 2021
While British advertisers are cheering us all up with promises of yuletide togetherness, German supermarket Penny’s is taking an altogether more miserable approach, dwelling on the lost opportunities that the pandemic has forced on young people. Serviceplan’s campaign is a real downer, but there is a point — Penny’s is running a competition to give.
InMobi
NOVEMBER 17, 2021
The analysts at eMarketer recently released a new report on the growing retail media space, which you can access here. Here’s a sneak preview of what eMarketer covered. 1) How Big is Retail Media in the United States? Over the past year advertisers have increased their spending on retail media by nearly 50% year over year. eMarketer predicts that in 2021 e-commerce channel advertising spending, also known as retail media, will reach around $24 billion.
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More About Advertising
NOVEMBER 17, 2021
We’ve had titanium and all sorts of supposedly lesser metals on the awards circuit and now ad effectiveness awards the Effies have unveiled iridium (which Wiki says is a “very hard, brittle, silvery-white transition metal of the platinum group.”) Hope that helps. The inaugural winner of the Iridium award (the “global best of the best” The post Nike's 'Dream Crazy' is the "best of the best" says Effie first appeared on More About Advertising.
InMobi
NOVEMBER 17, 2021
With nearly 50 million downloads on the Google Play Store and upwards of 500,000 downloads on the Apple Store as of September 2021, High Heels! remains a noticeable success for Zynga, who acquired the hypercasual game developer and publisher originally behind the free-to-play mobile app back in 2020. With more people spending more time on their phone in the past two years, many apps, in general, have seen an increase in usage.
Paleo AdTech
NOVEMBER 17, 2021
Tolman is a long-time investment banker and advisor to luminaries in the ad tech, media and data-driven enterprise world. He’s the man who sold the mighty AdExchanger to Access Intelligence in 2017, almost 10 years after its founding, and he’s been an observer-participant in the #PaleoAdTech universe for more than twenty years. As he tells Marty [Jill is off this week] in this wide-ranging and perceptive chat, Tolman has been around long enough to see a number of market cycles, and &
InMobi
NOVEMBER 17, 2021
Netflix has seen huge success from the Korean drama "Squid Game." Premiering worldwide in late September, Netflix reports an estimate of 142 million global viewers tuned into the dystopian show within its first month. Upon initial release, the binge-worthy offering quickly reached the number one position on Netflix’s Top 10 list in more than 90 countries.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
NOVEMBER 17, 2021
A friend recently asked for advice about dealing with a client and how it was managing its email program. After hearing my friend out, I said, “Your client is just using email. They don’t respect it.” Think about this for a minute. Email isn’t a commodity. If you misuse it, you will go to email jail, and the keys are in the hands of the spam filters, Spamhaus and other blocklists, and your customers.
Mediavine
NOVEMBER 17, 2021
Viewability. You may have heard us drop this word a few hundred times over the years, and for good reason. Viewability is the key to success with Mediavine Ad Management , and for the first time, we’re putting the power to measure and easily improve this key metric in your hands. As of today, we’re excited to unveil a new feature to help you optimize viewability: our InView technology.
Martech
NOVEMBER 17, 2021
“Consumers have become a lot more digitally mature than they were just a couple of years ago. All of that stuff went into overdrive, and it’s probably not going to go back.” Salvador Lopez, Director of Marketing, Americas at CMS provider Magnolia, was speaking at our MarTech conference. Digital maturity growth is a big factor among brands as well. These changes, spurred on by the COVID-19 pandemic and technological developments, have become important predictors of brand success across the digita
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