Adweek
JULY 8, 2022
Twitter began a limited test of CoTweets, a way for two people to team up on the same tweet. CoTweets are available to select accounts in Canada, South Korea and the U.S., and the social network said the test will run for a limited time.
Exchange Wire
JULY 8, 2022
OOH has always been seen as a playground for advertisers. It’s a place to test new copy, to try out new creatives in front of a wide audience, and allows creatives to ‘think big’,and propose grand scale, eye-catching initiatives. But OOH [.]. The post OOH: the trends of 2022 appeared first on ExchangeWire.com.
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Adweek
JULY 8, 2022
Alphabet Inc's Google has allegedly offered concessions to spin off its ad-tech business in an effort to ward off a second U.S antitrust lawsuit. That entity would reportedly remain a part of Alphabet, the Wall Street Journal reports. Top line Even if the tech giant were forced to spin off its ad-tech business, it wouldn't.
Martech
JULY 8, 2022
Every week, we feature fresh job listings for martech-ers, so make sure to bookmark this page and check back every Friday. If you’re looking to hire, please submit your listing here — please note that we will not post listings without a salary range. July 8. Growth Product Manager @ Quorum (U.S. remote). Salary: $110,000 – $150,000 Conduct user and market research to build out business cases for new products and then turn those business opportunities into clearly defined product roadmaps a
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JULY 8, 2022
The Women's National Basketball Association put Twitter on the roster for WNBA All-Star Weekend. The @WNBA account has been tweeting calls to action in different languages with the hashtag #MoreThanIncredible to get fans set up for the festivities. The league tapped audio feature Twitter Spaces for a pregame preview Thursday with Bleacher Report women's basketball.
Martech Series
JULY 8, 2022
The startup hub Born2Global Centre announced that the ‘AI data company’ AIMMO had participated in the Data + AI Summit 2022 and the ADAS & Autonomous Vehicle Technology Expo 2022 in a bid to gain a foothold in the global AI and data market. Hosted by the US enterprise software company Databricks, the Data + AI Summit 2022, the world’s largest data and AI conference, was held from June 27 to 30 in San Francisco at the Moscone Center.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech Series
JULY 8, 2022
SuperViz offers PureWeb customers the ability to introduce real-time audiovisual meeting features into streamed immersive 3D experiences. PureWeb, the leading enterprise platform for streaming interactive, web-based 3D content has partnered with SuperViz, the leading telepresence platform for meeting inside virtual spaces. This partnership will now enable people to easily see and speak with others in real time with a sense of presence–all within a streamed 3D environment as if they were there to
Adweek
JULY 8, 2022
When someone joins a Discord server, they'll have access to a set of abilities, or "permissions," that designate which actions they can take in the server. The server's creator can change these default permissions at any time, and their changes will apply to every user in the server. Our guide will show you how to.
Marketing Dive
JULY 8, 2022
To celebrate its 40th anniversary, the brand is releasing NFTs that serve as entry to its digital realm, but to go any further, users will need to work together.
Adweek
JULY 8, 2022
Discord allows server creators to create roles that they can assign to specific members in their servers. For instance, a creator may want to create a moderator role for trusted users who can help them moderate the server's content. Users with roles can be given access to specific permissions that regular server members don't have.
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Marketing Dive
JULY 8, 2022
A separate investigation by EU officials could lead to changes on YouTube where Google will allow rival firms to sell ads directly on the video platform.
Adweek
JULY 8, 2022
TikTok introduced its Follow Me program Friday, aimed at helping small and midsized businesses get started on the video creation platform or kick their efforts up a notch. Follow Me is a six-week program that kicks off July 11 and runs through Aug. 19. TikTok small business ambassadors Cassie Sorenson, owner and founder of Tassel.
AdExchanger
JULY 8, 2022
Rhonesha ByngCEO & FounderDevon Christopher JohnsonCEO & FounderBrands and tech vendors can do a lot more to make good on their public promises to support diverse and Black-owned media. For example, just changing their payment terms or measuring ROI based on brand lift rather than impressions would go a long way, said Rhonesha Byng, the. Continue reading » The post Black-Owned Media Nonprofit BOMESI Is Breaking Down Barriers To Monetization appeared first on AdExchanger.
Adweek
JULY 8, 2022
During Adweek's CMO Summit East on May 19, industry leaders gathered together to give Adweek mentees and attendees valuable insights into the marketing industry. It was an insightful afternoon filled with emotional and thought-provoking discourse. In addition to discussing the future and evolution of work, we asked some of the leading brand executives to give.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech Series
JULY 8, 2022
No one understands the importance of correct and accurate data more than DataLoop, and in fact, DataLoop has been at the forefront of the data revolution for years. Data has to be clear and concise, and most of all, it has to make complete sense for it to be stored, searched through, and analysed correctly. Now, DataLoop levels up its game once again by increasing its offerings for data annotation.
Adweek
JULY 8, 2022
It may not be included in the next remix of the classic ad jingle "baseball, hot dogs, apple pie and Chevrolet," but cannabis is increasingly cementing its place in American culture--most recently on the biggest flag-waving holiday of the year. Cannafans spent a record-setting $255.5 million on flower, vapes, THC-infused drinks and other products during.
Martech Series
JULY 8, 2022
The New Desktop Privacy Solution Prevents a User’s Personal Data, Online Activity and History from Being Accessed or Monitored by Internet Service Providers, Advertisers and Third Parties. Safe-T Group Ltd. , a global provider of cyber-security and privacy solutions for consumers and enterprises, announced its entrance into the home computer market with the release of its first consumer privacy solution designed for Windows personal computers.
Adweek
JULY 8, 2022
Though often remembered as a historical figure that led to peace between her tribe and European settlers, Pocahontas is a fictional construct utilized to further historical whitewashing and the erasure of the atrocities that colonization brought to the Indigenous peoples of North America. The true story is anything but heartwarming, and features a child named.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdPushup
JULY 8, 2022
In a previous post, we talked to publishers about keeping both eyes peeled while shortlisting technology partners to sell inventory with. That being said, there are two sides to every coin. No demand source relies entirely on a metric-based benchmark to evaluate publisher’s ad inventory for sale on its platform. Why? Because numbers can be fraudulent. [.].
Adweek
JULY 8, 2022
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Knockoff Thor is worthy of Old Spice The eldest of the three Hemsworths, Luke, played the role of Fake Thor in the Marvel film Thor: Ragnarok opposite his brother Chris, who plays the real Thor. Luke.
MNTN
JULY 8, 2022
Over the years, traditional television has come to be seen as a prestigious advertising channel. Events like the Super Bowl have only strengthened this viewpoint as football enthusiasts and non-sports fans alike stay tuned in during commercial breaks to see what ads will make their debut. While obtaining a spot on linear TV is a key advertising strategy for some brands, it’s not an attainable goal for all advertisers.
Adweek
JULY 8, 2022
Is there a better way for an online platform to demonstrate that it is serious about security than hiring the director of the U.S. Secret Service? James Murray is retiring from the federal law-enforcement agency after 27 years and joining Snap Inc. as chief security officer, reporting directly to co-founder and CEO Evan Spiegel. A.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
VideoWeek
JULY 8, 2022
In this week’s Week in Review: YouTube says its TikTok competitor is getting 30 billion daily views, HBO Max halts production of European originals, and Equativ makes a strategic investment in Nowtilus. Top Stories. YouTube’s Shorts Reaches 30 Billion Views Per Day. One year after its global launch, YouTube says short-form video feed ‘Shorts’ has reached 30 billion views per day, with 1.5 billion logged in users watching Shorts each month.
Adweek
JULY 8, 2022
Every brand is focused on moving mouses away from that dreaded black box: the rectangular "Skip Ad" option at the bottom of YouTube screens. Finding consumers that aren't eager to click though sponsored content can be a difficult feat, which is what Culture Genesis is set out to change. The marketplace and financial hub makes.
MNTN
JULY 8, 2022
With the 2022 midterms fast approaching, many political advertisers are looking to expand the ways they reach prospective voters. One of the channels that has seen the largest rise in interest is Connected TV, which reached $750 million in political ad spend during 2020. This year, we can expect to see that figure almost double. A new report from AdImpact estimates that political ad spend on Connected TV will reach around $1.48 billion.
Adweek
JULY 8, 2022
Let's say you had a killer crowdfunding launch for your product. Thousands of backers, smiling faces, great expectations. Against all odds, your campaign got funded and you delivered your product to your customers (mostly) on time. Now you're thinking of turning it into a scalable business and, depending on your level of technical and marketing.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdExchanger
JULY 8, 2022
The ongoing war in Ukraine, a stock market collapse, the overturn of Roe v. Wade and a raft of other Supreme Court rulings are combining to make 2022 a true bummer of a summer. This isn’t the first dystopian Big Story episode, nor will it be the last, says Allison Schiff. But this week we. Continue reading » The post The Big Story: The Summer Of Bummer appeared first on AdExchanger.
Adweek
JULY 8, 2022
The upcoming FIFA World Cup 2022 in Qatar is mired in tragedy. More than 6,500 migrant workers from South Asia have died in Qatar while preparing for the tournament. A hard-hitting campaign, called "Cards of Qatar," reveals this grim truth through a series of soccer playing cards. Created by journalistic platform Blankspot, sports app Forza.
Martech Series
JULY 8, 2022
Pax8, the leading cloud commerce marketplace, announced Lori Frasier has joined the company as Chief People Officer of the Americas. She will report to Robert Belgrave, Chief People Officer, Global, and will oversee the execution of Pax8’s overall people strategy and processes, including building and retaining an exceptional team in the Americas region.
Adweek
JULY 8, 2022
On today's episode, Adweek's former chief content officer Lisa Granatstein sits down with NHL's chief marketing officer Heidi Browning. Browning joined the National Hockey League in 2016 as CMO after leading digital marketing strategies for companies such as Pandora and MySpace, and agency UM. Based in San Francisco, Browning is responsible for executing the NHL's.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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