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British chain Costa Coffee has appointed Wunderman Thompson as its global agency of record for brand strategy. The WPP agency will also serve as the brand’s creative agency in the U.K, taking over from BBH London, which was working with it on a project basis.
The appointment means the WPP network has claimed another portion of owner Coca-Cola’s marketing budget, having picked up the extensive global ad brief for Coke’s entire beverage portfolio in late 2021.
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