Creative Flavor: Adriana Laroche Turned an Old Idea Into a New Fight Against Fake News

#VerificaJornada started with an idea the Miami-based art director had in school

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The art of building a decent pitch deck doesn’t necessarily come naturally to every aspiring creative. But for Miami-based senior art director and latest Creative Flavor honoree Adriana Laroche, the ability to create an informative visual is something that she developed rather early.

“Since I was little, I’ve been drawn to colors, building collages and putting up mood boards—and even ‘fake presentations,'” Laroche shared with Adweek. “I loved expressing my ideas that way. So, it was a no-brainer when I saw the opportunity to keep doing what I loved, but in a more ambitious and impactful way.”

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