Thu.Jul 07, 2022

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Facebook Accounts Will No Longer Be Required to Log Into Meta Quest VR Headsets

Adweek

When then-Facebook revealed in August 2020 that starting in October of that year, people using Oculus devices for the first time would be required to login with a Facebook account, it was not a popular decision. Meta reversed that decision Thursday. CEO Mark Zuckerberg said in a Facebook post, "You won't need a Facebook account.

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Google’s Topics API Picks On Smaller Publishers

AdExchanger

Google recently began testing Topics API, the latest part of its Chrome Privacy Sandbox. It's a significant improvement over FLoC, but it leaks audience information from trustworthy sites and enriches large platforms at the expense of niche or independent sites – especially sites that invest time and skill to cover categories in detail, writes Don Marti, VP of ecosystem innovation at CafeMedia.

Audience 145
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Trending Sources

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People Like the Metaverse Because It’s Not Like Real Life

Adweek

As marketers flood the metaverse with new kinds of branded experiences, it can be easy to lose sight of what makes these virtual worlds appealing to the users who spend time in them. That human element is what agency Momentum Worldwide sought to pin down in a recent survey of 4,500 consumers across seven countries.

Agency 339
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Pinterest Leans Further Into Commerce Advertising With New Features And Shopping API

AdExchanger

Pinterest announced a suite of new shopper marketing features on Thursday. Commerce marketing and creator monetization tools are Pinterest’s two main priorities right now, Jeremy King, the company’s SVP and head of engineering, told AdExchanger. King, who is also the former CTO of Walmart’s ecommerce business – he joined Pinterest in 2019 – said that the convergence.

eCommerce 109
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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e.l.f. Cosmetics Eyes Gamers With Its Newest Collection

Adweek

e.l.f. Cosmetics is bringing makeup and skincare to its Twitch community and gamers in general with its rollout of eight-piece collection Game Up. e.l.f. Beauty vice president of integrated marketing communications Patrick O'Keefe said in a statement, "e.l.f. was an early adopter in beauty on Twitch. We want to uplift and empower all creators in.

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Webinar: Accessibility, compliance and user experience improve SEO

Martech

When being compliant with the Americans with Disabilities Act (ADA) and Web Content Accessibility Guidelines (WCAG), it’s important to remember that web accessibility can enhance search engine optimization. Join a panel of agency, compliance and disability leaders to hear more about how web accessibility can work for your agency and your clients.

SEO 116

More Trending

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Umbraco US Summit Set for September 29 in North Carolina; Call for Speakers Now Open

Martech Series

CMS vendor Umbraco and co-sponsors Marcel Digital, Marathon Consulting and Definition 6 solicit experts in digital transformation to share insights on building an agile and composable digital experience platform (DXP). Web agency owners and other business executives can learn the latest strategies to drive digital transformation and deliver superior customer experiences at the Umbraco US Summit September 29 in Charlotte.

Education 105
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Shut Down Threats Loom for Facebook and Instagram in Europe

Adweek

After years of ongoing court battles, the Irish Data Protection Commission (DPC) sent a draft decision to its European counterparts opening a process of consultation that it will block Facebook-owner Meta from sending people's data to the U.S. from Europe. This crackdown by DPC means Europeans may see Meta's services like Facebook and Instagram shut.

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Identity and the changing measurement landscape

Martech

Marketing is undergoing a monumental shift as third-party cookies are phased out, and the spicket on mobile data is down to a trickle. For most marketers, this ever-changing privacy and identity landscape is leading to seismic shifts in how marketers look at attribution and measurement. Fortunately, technology companies are investing heavily in alternate identity solutions to be the backbone of future attribution and measurement platforms.

Cookies 118
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Twitter Makes a Play for Performance Ad Budgets and Indie Agencies

Adweek

Twitter may be a cultural touchstone, but it's long trailed other social platforms in terms of ad dollars. Marketers typically use the platform as a place to raise brand awareness, but not as a place to drive lower-funnel conversions like web traffic or purchases, known as performance marketing, which has helped competitors Amazon, Meta and.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Influencers Make Bank During A Recession; Planned Parenthood Pours Money Into Meta

AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Positive Influence Recession-wary brands are redirecting ad spend away from Google Search and Facebook and toward influencer marketing, Marketing Brew reports. Influencer marketing is more effective than other media channels right now, according to Junior Pence, CMO of Peace Out, a skincare brand.

Media 104
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Nike’s Exuberant Anthem for UEFA Euro 2022 Calls for More Backing of Women’s Sports

Adweek

Women's soccer has been overshadowed by the men's game for decades. But this is slowly changing, as seen in a new Nike ad in which the women's game takes center stage. Nike's campaign for the UEFA Women's Euro 2022, which started on July 6, celebrates the players leading the charge today, while also elevating the.

Marketing 273
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Sprinklr’s CEO Ragy Thomas On Staying Positive In A Tough Economy

AdExchanger

An interview withRagy ThomasCEO & FounderWhen customer experience software company Sprinklr went public in June of last year, it joined a veritable stampede of ad tech companies that hit the public market in 2021. In no particular order, DoubleVerify, Integral Ad Science, AppLovin, ironSource, Viant, Innovid, Outbrain, Taboola, AdTheorent, Zeta Global and AcuityAds all got.

Ad Tech 104
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For Meaningful Inclusion, Ad Leaders Must Address Power Disparities

Adweek

Within the advertising and marketing spaces, diversity attracts increasing attention. In fact, when there are practices that negatively impact people from underrepresented backgrounds, the calls for adding "diversity" become amplified. But we can't consider issues of representation without exploring power imbalances. According to a November 2021 report, marketing is more ethnically diverse than ever at.

Marketing 265
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Siteimprove Appoints Former SAP Global Head of People and Sustainability, Dr. Judith Michelle Williams, to Board of Directors

Martech Series

Siteimprove, the leading enterprise platform that transforms content into revenue, announces that Dr. Judith Michelle Williams, co-founder of the human resources information platform Sugarwork, Inc. and former Global Head of People and Sustainability at SAP, will be joining the company’s Board of Directors. As a metrics-driven diversity strategist, Dr.

ROI 98
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Demi Moore Turns Designer for DTC Swim Brand Andie

Adweek

Full "Disclosure": Andie's new swim collection might be a "Ghost" by the time you read this. That's because the DTC swimwear brand's latest collaboration is with the actor, producer, best-selling author, songwriter and women's rights advocate Demi Moore. The trailblazing multihyphenate's limited-edition line comprises 10 styles inspired by Moore's personal collection of vintage swimsuits.

Fashion 256
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Comic: Camp Data Lake

AdExchanger

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…. The post Comic: Camp Data Lake appeared first on AdExchanger.

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Former Diageo Marketing Veteran Natalie Wills to Chart Booking.com Brand Strategy

Adweek

With leisure travel returning to pre-pandemic levels and travelers experiencing some headaches as a result, the industry is calling in reinforcements to smooth out the turbulence. Earlier this week, Natalie Wills announced that she'd joined Booking.com as its vp of brand. A veteran executive who's spent more than 15 years handling brand strategy, marketing and.

Marketing 273
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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Getting Started with the Agile Marketing Navigator: Cycle Planning

Martech

We recently introduced you to Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Within these categories, there are several sub-pieces for implementation.

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Gymshark Celebrates LGBTQ+ Communities With a Campaign Focused on Their Stories

Adweek

Gymshark, a British fitness and apparel brand with a robust social media presence, is celebrating LGBTQ+ communities beyond Pride month with a new campaign focused on their unique journeys with identity, love, struggle, successes and progress. To inspire and educate the upcoming generation of LGBTQ+ athletes looking to break into the space, Gymshark launched "Pride.

Education 265
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BeyondTrust to Offer Its Entire Line of Identity and Access Solutions in AWS Marketplace

Martech Series

Customers benefit from a simplified procurement process through AWS Marketplace with flexible payment terms, consolidated billing, enterprise discounts and more. Provides flexibility to optimize identity and access security procurement with BeyondTrust’s entire solution portfolio. BeyondTrust, the worldwide leader in intelligent identity and access security, today announced the availability of all of BeyondTrust’s solutions for customer purchase in AWS Marketplace, a digital catalog with thousan

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In Uncertain Times, a ‘Play It Safe’ Strategy for Brands Will Be Anything But

Adweek

Procter & Gamble's chief brand officer Marc Pritchard said it best: It's time to "double down." That sentiment may feel counterintuitive right about now. Indeed, as we head into the back half of this year, there seems to be little doubt that the advertising industry, along the rest of the U.S. economy, is bracing for.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Five human issues that can wreck a technology implementation

Martech

There’s far more than tech to martech. That may seem counterintuitive, but the longer I work in this field, the more I realize it’s true. Especially when it comes to implementations and integrations. While there’s always the risk of technical problems, people-related issues can wreak as much havoc, if not more. Let’s examine some of those. 1: Time passes slowly.

MarTech 102
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Pinterest API for Shopping Highlights Host of New Commerce Features

Adweek

Newly named Pinterest CEO Bill Ready boasts an extensive background in commerce and payments from previous roles at Google, PayPal, Braintree and Venmo, so it should come as no surprise that the company's first major feature reveal under his watch is centered on shopping. Pinterest introduced four shopping-related updates Thursday: the Pinterest API (application-programming interface).

eCommerce 256
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Factoreal Forges Partnership With Accomplished Soccer Club

Martech Series

Leader in omnichannel marketing adds FC Austin Elite to its sports-centered marketing roster. Factoreal is excited to announce a new collaboration with United Women’s Soccer club FC Austin Elite, a second-division pro-am soccer team based in Round Rock, Texas. This announcement follows the news of the company’s multi-year partnership with the United Soccer League (USL) in April.

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Goodway Group Makes Canton Marketing Solutions Acquisition to aid Digital Identity Issue

Adweek

Digital media company Goodway Group has acquired Canton Marketing Solutions, which it will merge with marketing transformation consultancy Control v Exposed to strengthen its martech and data engineering offer as third parties cookies disappear. The deal will expand CvE, founded in 2019, to around 40 people--with the aim of helping brands to overcome the growing.

Cookies 246
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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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DemandScience Announces Sponsorship of Boston Renegades on Eve of National Championship Game

Martech Series

Support of New England’s professional women’s tackle football team is the company’s newest partnership with organizations that use data to win. DemandScience, a global B2B data company that partners with customers to upgrade their sales pipelines, today announced it is now a sponsor of the Boston Renegades, New England’s professional women’s tackle football team.

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How CafeMedia Grew Its Programmatic Ad Revenue by Adding Supply Partners

Adweek

When it comes to supply-path optimization, in some cases more is still more. The ad sales house CafeMedia, which monetizes the websites of hundreds of independent publishers like MacRumors, increased its programmatic revenue by building and activating two new integrations--one for Prebid and one for the Amazon Transparent Ad Marketplace--that allowed it to source demand.

Media 246
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SiteSpect Named A/B Testing Market Leader in FeaturedCustomers Summer 2022 Customer Success Report

Martech Series

Out of 21 vendors, SiteSpect was named market leader in FeaturedCustomers’ A/B Testing Software category. SiteSpect, Inc. an A/B testing and customer experience optimization platform provider, named A/B Testing Market Leader in FeaturedCustomers Summer 2022 Customer Success Report. FeaturedCustomers, the world’s only customer reference platform for B2B business software and services, helps potential B2B buyers research and discover business software and services through vendor-validated customer

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Amazon Helps the Kardashians Keep Up

Adweek

Amazon's 48-hour Prime Day sale runs July 12-13, and the ecommerce giant is building buzz for its Amazon Glow system, which will be 55% off during the sale, with a spot featuring reality TV star Kris Jenner and her granddaughter Dream Kardashian. Amazon Glow is an interactive projector and video calling device that launched in.

eCommerce 246
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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.