Chief Martech

MAY 3, 2022

It’s #MartechDay! I’m delighted to finally share with you the 2022 marketing technology landscape , a joint production between myself and Frans Riemersma of MartechTribe (and a whole bunch of wonderful contributors). Here are the key things you want to know: The number of solutions is now 9,932 — up 24% from 2020 Here is a slide version of the image you can use in decks and content Here is a high-res PDF you can use for printing and zooming in Here is an accompanying State of Martech

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Martech

MAY 3, 2022

2022 Martech Landscape. There’s a good reason you feel overwhelmed by the marketing technology out there. Actually, there are 9,932 reasons. That’s the number of martech solutions currently available, up from 8000 two years ago, according to the 2022 Marketing Technology Landscape , Two years after publishing his last marketing technology landscape graphic, HubSpot’s VP platform ecosystem Scott Brinker has partnered with Frans Riemersma of Martech Tribe to create a new edition.

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Admixer

MAY 3, 2022

As covid restrictions become looser, the advertising world is returning to personal communication. After two years of exclusively online events, the largest advertising conferences and exhibitions are making a comeback. This year advertisers, publishers, agencies, and ad tech guys will finally meet offline. We gathered the most promising Ad Tech events 2022 where you can […].

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Marketing Tech News

MAY 3, 2022

In the marketing and advertising space, 2020 was a transformational year. The huge growth in online retail and ecommerce brought about by the pandemic led marketing professionals to alter their strategies and dedicate more of their budget to digital channels. In fact, 76% of professionals in the marketing field are planning to increase spend on. Read more » The post How marketers can reduce overspend in digital advertising appeared first on Marketing Tech News.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

MAY 3, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, here’s some perspective on branding. Everything a business does is marketing.

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More About Advertising

MAY 3, 2022

Neverland, one of the most successful London agencies in 2021, has continued a strong start to 2022, winning mobile network giffgaff. Giffgaff spends around £10m on advertising. Giffgaff, launched in 2009 as a network run by its members, offers a cheaper and more flexible alternative to traditional mobile networks. Giffgaff CMO Sophie Wheater says: “We’re.

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More About Advertising

MAY 3, 2022

It’s the end of an ad era it seems, Burger King has moved its US creative account from David Miami – no more multi-awarded Moldy Whoppers’ – to indie agency O’Keefe Reinhard & Paul (OKRP.) Saying, according to reports that it’s now eschewing “creative excellence” for “creative effectiveness.” The move follow the departure of high.

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Martech

MAY 3, 2022

Customer data platforms (CDPs) centralize data from customer touchpoints. In B2B buying decision-making is often spread out over many individuals within an organization, marketers can use CDPs used to guide purchasers through the sales funnel. “A CDP joins disparate systems and improves operational efficiency, providing a centralized location to collect, clean and control customer data,” said Cecilie Burleson, manager at consultancy EY, at The MarTech Conference.

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More About Advertising

MAY 3, 2022

David Droga, CEO of newly-minted Accenture Song (formerly Accenture interactive) has been enlarging on the rebrand, saying the move the move was necessary to create a simpler model that clients could understand while also expanding the type of clients agencies are able to work on. He goes on: “We are obviously not going to take. The post David Droga outlines his vision for new Accenture Song first appeared on More About Advertising.

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Paleo AdTech

MAY 3, 2022

Part 1 of a multi-part conversation with Brian O’Kelley , one of the most influential people in the last two decades of ad tech. He led the technology team at Right Media that launched the first real exchange for ad networks. After Right Media was sold to Yahoo in the eventful year of 2007, Brian co-founded AppNexus , a pioneer in real-time bidding.

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Advertising

More About Advertising

MAY 3, 2022

Netherlands-based Randstad, which claims to be the biggest global specialist HR services provider, has appointed Havas London as its creative agency of record. At the same time its online-only recruitment site Monster has chosen sibling Arnold Worldwide in Boston to handle its business. The two Havas-owned agencies will produce linked but separate campaigns.

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Martech

MAY 3, 2022

Social media is still one of the most powerful marketing channels. Social platforms enable word-of-mouth, brand authenticity, brand trust, community and more. All of this comes with a degree of brand risk because it is very easy to stumble given the speed with which information travels on social media. More established platforms have also become more pay-to-play.

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