Martech

DECEMBER 10, 2021

“I’m not a glass half full guy, I’m a glass always full and how do I get it to overflow?”. That comment sums up an encounter with Brandon Rochon, someone who overflows with energy, optimism, humor and insights. Rochon is CEO and Chief Creative Officer at Kastner, one of the few Black leaders in the international agency space. We were talking about how the generational embrace of a multicultural society aligns with multicultural curation in marketing and advertising.

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Advertising Marketing Agency MarTech 114

More About Advertising

DECEMBER 10, 2021

Sophie Lewis, who has been behind many of the most high profile UK ad campaigns in recent times, has joined M&C Saatchi as chief strategy officer. She joins M&C from dentsuMB and will work with CEO Camilla Kemp and CCO Ben Golik. Lewis (above) was involved in ‘Here come the girls’ for Boots at Mother, The post New CSO Sophie Lewis aims to "tackle big issues with creativity" at M&C Saatchi first appeared on More About Advertising.

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Advertising Agency 64

Martech

DECEMBER 10, 2021

A new report from social media management platform Sprout Social finds that familiarity with brands drives social commerce purchases. Fully 80% of those surveyed said that knowledge of a brand makes them more likely to buy on social. Brand awareness, in this context, is important for revenue as well as reputation. The survey, conducted for Sprout Social by Lucid, questioned over 1,000 U.S. adults aged 18-75, each of whom used at least one social media platform. 65% had already made social commer

Brand Awareness 110

Brand Awareness Media MarTech eCommerce 110

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DECEMBER 10, 2021

As I’m a Celebrity Get Me Out of Here reaches its climax this weekend, Tesco has put together a series of mini challenges for celebrities as they leave the castle. Spoiler: instead of slugs and rodents, the contents of a Tesco Christmas hamper awaits them. Regular viewers will recognise references to moments from the show. The post Tesco and Mediacom put 'I’m a Celebrity' escapees through one last trial first appeared on More About Advertising.

Advertising 59

Advertising Media Agency 59

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

DECEMBER 10, 2021

Microsoft Advertising has added Asian-owned, Latin-owned, Women-owned and Diabetic-friendly business attributes, enabling advertisers to showcase more of their selling points and values, the company announced Thursday. These four new attributes join the 32 Marketing with Purpose business attributes that Microsoft introduced in September. An example of the Women-owned attribute within a text ad.

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DECEMBER 10, 2021

As we enter Plan B in the battle against Covid’s Omicron variant, Guinness is doing its bit to support pubs this Christmas by giving 22 different local boozers a festive makeover with impressive lights displays. AMV BBDO has also brought together a pub choir to record a very soothing rendition of Elvis Presley’s “Always on. The post Guinness' bid to keep pubs full at Christmas: light displays and 30-strong choir first appeared on More About Advertising.

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Impressions Advertising Agency 59

More About Advertising

DECEMBER 10, 2021

Ad of the Year. Normally when people like me say it wasn’t a vintage year for ads, it’s because we’re making a point about the decline of great ideas and great craft, when in reality it’s just the fact that we’re another year older and another year grumpier. When we say it in relation to. The post New Commercial Arts' Ian Heartfield picks his Ad of the Year first appeared on More About Advertising.

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Advertising Finance Agency 59

Martech

DECEMBER 10, 2021

Criteo, the commerce and media platform, has entered exclusive negotiations to acquire adtech company IPONWEB. The cost of the acquisition will be $380 million. The move is aimed at strengthening Criteo’s offering for the post-third-party cookie world. Criteo offers audience-based advertising solutions across the open Internet by compliantly connecting first-party data across its network of brands and media.

Cookies 98

Cookies Audience Media MarTech 98

More About Advertising

DECEMBER 10, 2021

Very thoughtful of Wonderhood Studios (and brave) to make us a funny film for Christmas. But ‘stuck in a call,’ the ultimate Zoom nightmare, shows off the agency’s abilities to fine effect: casting, script and filming (although it’s as murky as most UK Christmas ads this year, can we have light next?) Wonderhood, helmed by. The post MAA Ad of Week: Wonderhood Studios - 'stuck in a call' first appeared on More About Advertising.

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Agency Advertising 59

Martech

DECEMBER 10, 2021

“We’re all in this together.” Last year, this statement became the universal motto of brands everywhere, as people learned to adapt to unfamiliar circumstances brought on by the global pandemic. As the world embraces more in-person interactions, things aren’t going to just go back to the way they were before. The great challenge for brands is how to reimagine their approach to customer experience by connecting every point of interaction, uniting all teams across the business and merging the trus

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Audience Marketing MarTech 92

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Advertising

InMobi

DECEMBER 10, 2021

This article first appeared on The Drum E-commerce is expected to remain the largest growth driver of the internet economy in Southeast Asia in the coming years. I n a recent finding , the Philippines was ranked as one of the highest internet users in all of Asia Pacific, and the average Filipino internet user spends 9h 45m per day online, far surpassing its Southeast Asian counterparts.

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EGC Group

DECEMBER 10, 2021

As you focus on how many sales your business is earning in the thick of this holiday season, keep in mind that the new year will be here before you know it. A few—but important—changes in search engine optimization (SEO) have happened in the last year, and will continue to have an impact in 2022. Take a break and either get to know or review some of the updated SEO offerings from search engine giant, Google.

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SEO Marketing 52

Smart-Hub

DECEMBER 10, 2021

What appeals to you when you come across a series of ad campaigns? Some lines of text describing a product? A couple of pictures showing the product? Or a video description showing you what the product can do? In a reported survey aggregating the current trends in advertising, this same question was posed to an audience, and 72 percent of respondents preferred a video ad over other forms of advertisement.

Advertising 52

Advertising Video Ads Ad Server Communications 52

EGC Group

DECEMBER 10, 2021

Have you ever considered sponsorship opportunities, whether it is to promote your own brand or to help another? Essentially, two or more brands are noticed by select targeted audiences, which could mean a win-win for all.

Brand Awareness 52

Brand Awareness Audience Marketing 52

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing