Martech

DECEMBER 8, 2021

Kim Davis, editorial director of MarTech, interviewed email marketing professionals at our recent MarTech conference, discussing important changes to our Email Marketing Periodic Table, and, the industry as a whole. “One of the things that we wanted to achieve by recreating the Email Marketing Periodic Table this year was to provide a guide to success factors, helping email marketers build relationships that are based on trust,” said Jennifer Cannon, Client Success Manager at ShotFlow.

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More About Advertising

DECEMBER 8, 2021

Ad of the Year. One of the most memorable and mesmerising advertisements of 2021 is Burberry’s Open Spaces. In the pandemic-era, where new variants emerge, and barriers go back up, this ad is a dream in a nightmare. Burberry’s inspirational film singularly expresses the release, and togetherness, the world has been craving, for what seems. The post AKQA Group CEO Ajaz Ahmed picks his Ad of the Year first appeared on More About Advertising.

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Martech

DECEMBER 8, 2021

Search engine optimization and optimizing for accessibility are about doing what’s right for the user. While that is a shared objective, the business case for investing in SEO may be easier to understand than the case for improving your site’s accessibility. Although the gains from enhancing your site’s accessibility may not be obvious, that doesn’t mean it isn’t crucial for your business and your audience.

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More About Advertising

DECEMBER 8, 2021

We were going to show you Sky’s in-house Christmas effort – quite interesting although wasn’t entirely sure whast the point was, but, as you can see, it’s been blocked by NBC Universal on copyright grounds. The ad features (featured?) personnel from animated movie Sing. You’d have expected Sky Creative to ask first. But, hang on, The post Some funny Christmas business in the Comcast empire first appeared on More About Advertising.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

DECEMBER 8, 2021

Marketers and business leaders came together at Zeta Live ‘21 to discuss the evolution to a digital-first world and trending topics on the future of marketing. From NFTs to first-party data to the Metaverse and everything in between, here are some of the conference’s most engaging themes that marketers can’t afford to ignore. 1. E-commerce enters the experience era.

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Marketing eCommerce MarTech 105

More About Advertising

DECEMBER 8, 2021

Omnicom’s Manning Gottlieb OMD is expected to retain the UK government’s media account – via a team dubbed OmniGov, not the happiest moniker with the current Covid mutant running rampant – in a four year deal. Government ad expenditure has soared in the pandemic, reaching about £200m a year. MGM beat WPP’s MediaCom, Dentsu’s Carat.

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More About Advertising

DECEMBER 8, 2021

This is quite a debut by AMV BBDO for Ford, a watery reveal of its best-selling Ranger pickup truck, shot in a lake in Romania by Adam Berg of Smuggler. Apparently this machine can handle 800mm of water at four mph, which I guess is useful with the world (UK anyway) currently battered by a. The post AMV BBDO explores hidden depths in Ford debut first appeared on More About Advertising.

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Martech

DECEMBER 8, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and are one-on-one meetings back? I wrote yesterday about the palpable trepidation surrounding Salesforce’s brave attempt to hold a one-day conference at New York’s Javits Center this week (at time of writing, it’s still s

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More About Advertising

DECEMBER 8, 2021

Where would you like to go next year? Publicis, via its in-house comms system Marcel, is offering everyone the chance to work anywhere in the world for up to six weeks next year. Subject to health and safety, of which there’s obviously a lot around. Publicis CEO Arthur Sadoun (left) says: “We have been working. The post Publicis invites staff to work their world - anywhere first appeared on More About Advertising.

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Martech

DECEMBER 8, 2021

“The buyer process is changing a lot and it’s not going back to the way it was. They call the shots.” Colby Cavanaugh, VP of Product Marketing at Integrate, was reflecting on the rapidly changing B2B marketing environment. “We really feel like ABM doesn’t go far enough. Even traditional ABM players are finding the limitations with ABM.

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Marketing ROI MarTech Advertising 77

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Advertising

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DECEMBER 8, 2021

The heart rather sinks when one’s invited to “have yourself a merry little Christmas” for the umpteenth time but Dutch supermarket Albert Heijn and agency TBWA/Neboko have produced a (winsome) spin on Christmas winsomeness with a tale of two hamsters. The small creatures are not so well equipped for snowy hazards but hamster love (or.

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Agency Advertising 59

Oko

DECEMBER 8, 2021

Google recently announced that publishers now have new ways to activate first-party data through PPIDs – Publisher Provided Identifiers. They also stated that publishers might expect revenue uplifts of up to 15% on some traffic segments by using PPIDs, but shared very little information on how to implement or use PPIDs in a practical way. […].

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More About Advertising

DECEMBER 8, 2021

We’ve had ecommerce, now it’s v-commerce or voice commerce as advertisers prepare to take orders and payments over the wireless – well maybe not the wireless. WPP’s giant GroupM media buying group has confirmed a deal with London-based Say It Now as its “UK partner in voice.” Say It Now founder and CEO Charlie Cadbury.

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Flashtalking by Mediaocean

DECEMBER 8, 2021

As we approach the peak season for retailers, the shopping environment is changing once again, forcing marketers to reassess and evolve their strategies. This year, three factors are influencing this change: The seasonal purchasing period has broadened. Over the last few years, the traditional window of opportunity for ‘Christmas shopping’, where retailers make most of their profits, has significantly widened.

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Advertising Marketing Retail Communications 52

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Paleo AdTech

DECEMBER 8, 2021

Manu was the co-founder and CEO of Visual IQ from 2006 to its sale to Nielsen in 2017. Visual IQ was a pioneer and dominant player in the space of multi-touch attribution (MTA), which is the application of rules and complex models to impression-level data to determine which elements of a campaign contributed how much to the desired outcome. In a typical scenario, a programmatic advertiser would give a platform such as Visual IQ access to its ad server log files, and the platform would ingest dat

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Lemonads

DECEMBER 8, 2021

One of the many best things about affiliate marketing is that it can be tracked, monitored, and is suitable for conversion attribution. In other words, advertisers can see exactly where their advertising budget is being spent and the number of leads that are being generated as a result. But, this doesn’t mean that there aren’t customer acquisition risks in affiliate marketing.

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