More About Advertising
AUGUST 31, 2021
St Luke’s is hoovering up new business as rapidly as anyone this year and KP Snacks has given its Butterkist account to the agency in a pitch against two other roster agencies Iris and Engine. St Luke’s already handles Tyrrell’s, Popchips and KP Nuts brands. St Luke’s remit for Butterkist includes a new brand creative. The post Now KP gives Butterkist to St Luke's first appeared on More About Advertising.
Martech
AUGUST 31, 2021
“Community as a function of business and a function of practice has been a long time coming. It’s just maturing. You need the technology to enable these things. The people are critical of course, but you need the technology to work really well.”. That was Mike Rizzo, founder of the MO Pros community, in the first part of this two-part series on the significance of community marketing for brands.
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AdPulp
AUGUST 31, 2021
To reach new and more readers, I started to send out articles for publication—articles that would have otherwise appeared in these pages. Technology-focused Built In has been kind enough to run two of my pieces, so far. Here’s the latest: RFPs Are a Waste of Precious Time. Here’s a Better Way to Hire an Agency. […]. The post Articles on BuiltIn.com Reach People Who Market Technology appeared first on Adpulp.
Martech
AUGUST 31, 2021
Ever since we coined the phrase “ MarTech is marketing ” in 2019, it has only become clearer to us that the art of building brand, prospects and customers today cannot be separated from the tools we use to power those activities. But it’s also clear that the pace of transformation is leading marketers to continually evaluate their tech stacks as platforms add features and new tools emerge that enable marketers to create, integrate and orchestrate better than before.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
AUGUST 31, 2021
Katrina Encanto and EJ Galang, who were global creative directors on Nutella, Dulux, Sloggi and several Unilever brands at MullenLowe London, have moved to 72andSunny Amsterdam as executive creative directors. They will work alongside newly promoted John Messum, who moved to the agency in January, and back in the 90s was head of art at. The post MullenLowe London team moves to 180 Amsterdam as ECDs first appeared on More About Advertising.
Martech
AUGUST 31, 2021
Event management platform Bizzabo announced a new partnership with video-for-business company Brightcove to bolster their virtual hybrid events capabilities. With the partnership, Bizzabo customers have access to Brightcove’s broadcast-level video support, creating a full end-to-end package to design remote video presentations, while also managing and executing them.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
AUGUST 31, 2021
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and proceed with caution. Many reminders already this week, not only that we have not reached the finishing line with COVID-19, but also that the pandemic is far from the only problem on the planet.
More About Advertising
AUGUST 31, 2021
It’s back to school time (at least we hope it is, Covid permitting) and French supermarket group Intermarché, famous for its wonky vegetables, is celebrating with a touching tale from agency Romance about a French professeur leaving his idyllic mountain top village for a new job in the wilds of Paris – but does he? The post Romance produces tall tale for Intermarché's back to school first appeared on More About Advertising.
Admixer
AUGUST 31, 2021
Google is, without question, one of the pillars of the adtech industry. It accounted for 29% of US digital ad spend in 2020, while Google Ad Exchange conducts sales for more than half of the domain names on the web, setting the tone for the entire ecosystem of display advertising. Google ad tools became the […]. The post Google Monetization Tools: Adsense, Admob, AdX – How to Choose product?
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