Adweek
DECEMBER 13, 2022
Tears aplenty flowed on Snapchat in 2022, as the platform's most popular lens of the year was the Crying Lens, which has been viewed more than 9.7 billion times since its debut. Snap Inc. Other popular lenses throughout the year included Shook, Cartoon Kid and Cute Anime. Snap Inc. said it determined its year-end trends.
AdExchanger
DECEMBER 13, 2022
Lost in the Sturm und Drang of Q4 (Q for quarantine) 2020, Google introduced a beta program called Performance Max, its first ad product spanning all Google-owned media. Fast-forward to. The post Meet Performance Max, The Blackest Black Box Of All Google Ad Products appeared first on AdExchanger.
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Adweek
DECEMBER 13, 2022
Meta will become chair of nongovernmental organization the Global Internet Forum to Counter Terrorism in January, and the company is making an open-source software tool it developed available free-of-charge to aid the cause. GIFCT was established in August 2017 with Meta as one of the founding members, and it evolved into a nonprofit organization following.
AdExchanger
DECEMBER 13, 2022
Brand marketers are still hesitant to lean into a mobile-first approach, particularly in programmatic. But with the mobile app economy predicted to grow to $156 billion by 2023, why the. The post Consumers Are Running To Mobile Apps – Why Are Marketers Holding Back? appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
DECEMBER 13, 2022
After two years of pandemic-related production delays, the networks more than made up for lost time in 2022. As the industry was on track to easily surpass last year's record output of 559 scripted series, several beloved-yet-long-MIA TV shows--which have appeared on multiple Adweek top 10 lists over the years--finally returned with new seasons. But.
Marketing Dive
DECEMBER 13, 2022
A study of one million video ads running between 2019 and 2022 found Hispanic representation the most severely impacted, hitting a four-year low.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Exchange Wire
DECEMBER 13, 2022
Adform, the leading global independent advertising platform, announced an expanded global partnership with Comscore to provide Adform customers more flexibility in targeting, measurement, and frequency capping without using third-party cookies, through Comscore Predictive Audiences. Comscore’s Predictive Audiences enable advertisers to reach [.]. The post <strong>Adform Rolls Out Comscore Predictive Audiences Globally</strong> appeared first on ExchangeWire.com.
Adweek
DECEMBER 13, 2022
Under the ongoing onslaught of Russia's invasion, ordinary Ukrainians perform heroic and selfless acts every day to help their fellow citizens. Ride sharing app Uber is helping Ukrainian drivers tell their stories and experiences of facing war to the world in a campaign to raise donations for the country's United24 foundation. The "Keep Ukraine Moving".
Exchange Wire
DECEMBER 13, 2022
In this exclusive Q&A, Sandy Ghuman, managing director at Silverbullet, discusses how publishers and buyers are adapting to first-party data, how brands can best navigate the current economic climate, and why strategy is imperative to succeed in the privacy-first era. How [.]. The post Navigating the Transition to First-Party Data – Q&A with Sandy Ghuman, Silverbullet appeared first on ExchangeWire.com.
Adweek
DECEMBER 13, 2022
A flight attendant may point out emergency exits, pour you coffee and gently prod you back to your seat when the fasten seatbelt light is on, but their job is to get you to your final destination. Eric Edge began his career as a flight attendant for United Airlines in 1998. A switch to internal.
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AdExchanger
DECEMBER 13, 2022
Advertisers often talk about supporting Black- and minority-owned media companies. It’s Mark Prince’s job to help them turn those pledges into action. As SVP and head of economic empowerment at. The post Truly Supporting Diverse Publishers Means Doing It On The Regular appeared first on AdExchanger.
Adweek
DECEMBER 13, 2022
"Subdued" is not a typical description associated with Art Basel Miami. But this year, the twentieth time since the city first hosted the global art and tech fest, that's the word that fits. The wildly imaginative community representing luxury brands, contemporary art and emerging tech that converges in Miami at the end of every November.
AdExchanger
DECEMBER 13, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A New Day, A New Apple Apple engineers are preparing to support third-party app stores on iPhones and. The post Thank You, Digital Markets Act!; Google Needs To Reenergize The Sandbox appeared first on AdExchanger.
Adweek
DECEMBER 13, 2022
Elon Musk may be banking on Twitter users forking over $8 per month ($11 on iOS) for subscription service Twitter Blue, but Insider Intelligence foresees a much lower user base to market those premium features to by 2024. The research service is predicting a drop in worldwide Twitter users for the first time since it.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
DECEMBER 13, 2022
Marketers don’t have to be overwhelmed by technology if they stick to basic principles when assembling their marketing technology stack. These three steps will come in handy when navigating the complicated landscape of over 10,000 martech companies. Bad stack features to avoid. But first, what does a bad stack look like? “Number one, an ineffective martech stack is incomplete,” said Darrell Alfonso, global marketing operations for Amazon Web Services at The MarTech Conference. ”You don’t h
Adweek
DECEMBER 13, 2022
Privacy-focused search engine Neeva, founded by former Google ad boss Sridhar Ramaswamy, is expanding to Canada. The company said it has grown to one million monthly users globally, up from 600,000 in October, thanks to its expansion in the U.K., France, and Germany. Available on Android and iOS mobile apps, as well as on desktop.
Martech Series
DECEMBER 13, 2022
Latest “Fit for the Future” report shows that sustainability – good for the planet – delivers tangible benefits – good for business – for U.S. organizations. Sustainability, once a “nice to have” goal for businesses, is now a strategic priority for businesses as consumers demand, and investors reward, responsible operations. For U.S. businesses, that priority is now considered a competitive advantage, as more than 60% of U.S. firms cite sustainability as a potential differentiator, and more than
Adweek
DECEMBER 13, 2022
The confidence of marketers in the U.K. appears to be growing despite the economic turmoil being experienced around the world, with the majority having seen their marketing budgets grow this year. According to The CMO 75 Report released by the Chartered Institute of Marketers (CIM), there has been a rise in marketing budgets for 59%.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
DECEMBER 13, 2022
How well do you know your audience? I’m not just talking about their age, location, gender or purchase history. I’m talking about the subtle details that really tell you who. The post Treating Customers Like People, Not Data Points appeared first on AdExchanger.
Adweek
DECEMBER 13, 2022
Let's be honest: We sometimes see brands express support for something, and can tell immediately it's not genuine. Nowadays, consumers can read right through those types of marketing campaigns. Messaging that's genuine and truly meaningful is what all consumers are looking for. If your company only posts about certain causes or issues once a year.
Martech
DECEMBER 13, 2022
On December 8, streaming service Disney+ launched a new ad-supported tier. Previously, the streamer for all things Marvel, Star Wars and Disney charged $8 per month for ad-free viewing. Now, they’ve upped the ad-free tier to $11. Subscribers can pay $8, but they get ads, while brands get exposure next to C3PO and Doctor Strange. Why we care. In the early days of streaming, a lot of premium content was ad free.
Adweek
DECEMBER 13, 2022
When Leah Meranus accidentally started her journey in media nearly 20 years ago, advertisers only had a few channels to choose from: TV, radio, print. Today, there are hundreds of channels for dozens of consumer behaviors--and more competition than ever. So, how do innovative advertisers stay ahead of the curve? This week on The Speed.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech Series
DECEMBER 13, 2022
The initiative presents Pipefy as an AWS software partner to customers looking to automate and organize their processes. Pipefy , the low-code automation platform, is proud to announce its collaboration with Amazon Web Services (AWS) to provide customers with an AWS- compatible platform that’s more agile, stable, and secure. “We are expanding our relationship with AWS to bring our value proposition to more and more customers in a clear, relevant, and objective way.
Adweek
DECEMBER 13, 2022
According to recent estimates, the Cloud now has a larger carbon footprint than the airline industry. What can marketers do to reduce online advertising's damaging outputs? Brian O'Kelley, co-founder and CEO of Scope3, joined Adweek's NexTech Summit to share his insight on simple ways marketers can work to reduce the industry's carbon footprint. Adweek Shrinking.
Martech Series
DECEMBER 13, 2022
Vendors are selected for Innovation Awards based on the core innovation of their product or service. Contentsquare, the global leader in digital experience analytics, has been named a winner of the 2022 Aragon Research Innovation Award for Digital Experience Analytics. This award identifies the impact Contentsquare’s digital experience technology has on digital marketers across all verticals, empowering them to deliver high value customer journeys that are driven by their wants and needs.
Adweek
DECEMBER 13, 2022
In this episode of Brave Commerce, hosts Rachel Tipograph and Sarah Hofstetter are joined by Jay Sethi, CMO of Diageo Beer Co. at Diageo. Sethi paints a picture of multicultural neighborhoods sharing the foods and flavors they love, thus expanding one another's taste and perspectives. Sethi backs up this idyllic vision with a unique approach.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Marketing Dive
DECEMBER 13, 2022
The P&G brand is teasing what’s to come for its game day commercial through a series of ad spots and social media activations.
Adweek
DECEMBER 13, 2022
Durgesh Kaushik joined Reddit in the newly created position of vice president of Asia-Pacific region and emerging markets growth. Kaushik had been senior director, market expansion for Africa, the Americas, the Asia-Pacific region, Europe and the Middle East at cryptocurrency platform Coinbase. At Reddit, he will be tasked with setting the strategy for responsibly growing.
Martech Series
DECEMBER 13, 2022
The company unveils its new brand identity and product offerings to establish a fresh approach to strategy execution and help global organizations achieve their strategic priorities in 2023 and beyond. Gtmhub, the leading strategy execution platform, today announced the unveiling of the company’s new brand identity: Quantive. The new name emphasizes the company’s mission to help ambitious organizations achieve their most important priorities with the world’s most comprehensive strategy executio
Adweek
DECEMBER 13, 2022
Social curation platform Flipboard is introducing ways to add conversation to the content in its Magazines, highlighted by the new Notes feature rolling out on desktop Tuesday, with Android and iOS to follow in January. "We are adding the ability for people to actually start talking to each other on Flipboard and add original content.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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