Adweek
NOVEMBER 9, 2022
The U.K.'s most anticipated ad of the year--retailer John Lewis' Christmas campaign--is here, and this time it highlights a serious societal issue behind its typically emotive story. The ad, titled "The Beginner" and created by the brand's long-time agency adam&eveDDB, raises awareness of the many children who are in the foster care system, but through.
The Ad Tech Blog
NOVEMBER 9, 2022
One of the things I like about writing is you can ship something faster. I’ve never seen a one-line of code application. Yes, there are no-code tools that most non-technical people love, but they always require you to know the basics of programming. On the other hand, writing is much cheaper and has a much more profound effect. One written phrase at the right time can make your developers 10x more motivated and productive.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
NOVEMBER 9, 2022
Throughout his extensive career, Daniel Craig has stoically (and stylishly) battled terrorist organizations, solved complicated murders and even faced off with extraterrestrial beings in Cowboys and Aliens. Suffice to say, he has become one of the enduring faces of the action genre, seemingly all too prepared for a moment of drama and intrigue. But in.
Martech
NOVEMBER 9, 2022
Podcasts are now a top channel for B2B content , with 43% of decision makers saying they use them to get business related content, according to a new study. That puts them into a tie with email newsletters, webinars and social media as the most preferred channels for buyers. Second place went to industry-specific newspapers (39%), according to the study by Sapio Research, a market research firm.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
NOVEMBER 9, 2022
Adidas' head of global marketing has explained why the business took two weeks to cut ties with rapper Kanye West (now known as Ye) following a string of anti-Black and antisemitic outbursts across social media channels and other outlets. Speaking to Adweek during Social Media Week Europe, Vicky Free admitted it had been an "interesting.
AdExchanger
NOVEMBER 9, 2022
Sean PopenEVP“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sean Popen, EVP at. Continue reading » The post When Times Are Tough, Performance Marketing Is A Must appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
NOVEMBER 9, 2022
Turns out 2022 was a bad year to merge two large media companies into one massive media company. “In hindsight, we timed that acquisition poorly,” IAC CEO Joey Levin wrote. Continue reading » The post Dotdash Meredith Merger Marred By Weak Traffic And A Pullback In Ad Spend During Q3 appeared first on AdExchanger.
Adweek
NOVEMBER 9, 2022
All it took was bringing food, technology and games onto the driving range to help Topgolf convince even golf-averse visitors to pick up a club. Now, Topgolf alums Ken May and Erik Anderson each want to bring the concept to other sports. May, the former president of Krispy Kreme and CEO of FedEx, joined Topgolf.
AdExchanger
NOVEMBER 9, 2022
Sponsored post byLouis-David (LD) Manginco-founder and CEO of Confiant, Inc.ConfiantSPONSORED BY:Only the strong survive: This has long been an inspirational tenet for ad tech, but it also describes the industry’s. Continue reading » The post Malvertising Is Maturing, And So Must Our Industry appeared first on AdExchanger.
Adweek
NOVEMBER 9, 2022
Former National Basketball Association chief marketing officer Kate Jhaveri joined TikTok as global head of marketing. Jhaveri will report to chief operating officer Vanessa Pappas and oversee consumer and brand marketing, as well as marketing to content creators, working closely with global head of business marketing Sofia Hernandez. She left the NBA after three years.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
AdExchanger
NOVEMBER 9, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Apple Of Apple’s Eye Apple tracks iOS users even when they explicitly choose to “disable the sharing of. Continue reading » The post Apple’s Tracking Double Standard; Justifying Ad Budgets During A Downturn appeared first on AdExchanger.
Adweek
NOVEMBER 9, 2022
In a resort town on the tip of the Sinai peninsula, global leaders are gathering this week to hash out how, exactly, they're going to meet the climate goals they set last year in Glasgow. The meeting is officially titled the Conference of Parties 27, or COP27. It's a convoluted name that refers to all.
AdExchanger
NOVEMBER 9, 2022
The Trade Desk’s revenue machine is still running strong. But with an economic downturn on the horizon, investors are pressing for TTD’s areas of optimism to translate into bottom line. Continue reading » The post The Trade Desk Wins On Revenue In Q3, But Slips On Profit Margin appeared first on AdExchanger.
Adweek
NOVEMBER 9, 2022
Since the launch of its much-lauded campaign "Real Beauty" in 2004, personal care brand Dove has become synonymous with raising women's self-esteem. That mission has now been taken forward as Dove calls on other brands to rid advertising of digitally distorted images. "When you speak to a client or you are in a company, make.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
NOVEMBER 9, 2022
After losing out to Microsoft on the Netflix deal, Alphabet’s Google is still licking its wounds. But just because you lost a battle doesn’t mean the war is over. Google needs to immediately get back into the CTV/OTT fight with all the muscle it can muster, writes Jay Krihak, executive director at Crossmedia. The post Google Should Sell Its Open Web Ad Business And Buy A CTV Platform appeared first on AdExchanger.
Adweek
NOVEMBER 9, 2022
Twitter's self-described "Complaint Hotline Operator," Elon Musk, hosted a Twitter Spaces Wednesday afternoon in an effort to allay advertiser concerns about brand safety and ad relevancy. Brands including Paramount, eBay, Walgreens, Honda and Ford joined the audio conversation along with about 100,000 others. Advertisers are increasingly concerned about Musk's definition of free speech and how.
AdExchanger
NOVEMBER 9, 2022
PubMatic’s total Q3 revenue grew 11% to $64.5 million despite an industry-wide downturn, but the company doesn’t have high hopes for the rest of the year. PubMatic told investors on. Continue reading » The post PubMatic: Display Spending Was Down In Q3, But CTV Keeps On Growing appeared first on AdExchanger.
Adweek
NOVEMBER 9, 2022
Swedish electric car brand Polestar is to establish an in-house creative agency as it formalizes how the company produces both product and brand marketing. Speaking at Social Media Week, Polestar's chief marketing officer ?
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
NOVEMBER 9, 2022
Turkey brand Butterball wants to reach millennials because they're the most likely to become first-time Thanksgiving dinner hosts soon, at least according to the company's research. But younger generations are less familiar with the brand than older ones, so Butterball is leaning heavily on streaming and social media, particularly TikTok, in its video campaign leading up to Thanksgiving this year.
Adweek
NOVEMBER 9, 2022
No one likes an uninvited guest showing up at a private party and snooping on every conversation. For some publishers, that's playing out on their sites, but with more damaging repercussions, like exposing them to data leakage, damaging audience trust and leading to missed revenue opportunities. Cookie syncing is when ad tech companies map a.
Martech Series
NOVEMBER 9, 2022
Dentsu International and Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, announced that Everest Group positioned dentsu as a Leader in the Adobe Services PEAK Matrix Assessment 2022. Everest Group’s report recognizes the need for enterprises to implement a holistic experience design strategy and acknowledges Adobe, with its endless offerings across creative, experience, and document cloud, as a leading provider.
Adweek
NOVEMBER 9, 2022
Today's cannabis retail landscape--defined by striking consumer brands and increasingly mainstream marketing strategies--is nearly unrecognizable compared to the industry's earliest innings. However, as more adult-use states reach a point of market saturation, cannabis brands must learn to holistically reach their target audiences to maintain and grow market share.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech Series
NOVEMBER 9, 2022
The Google and PatientPop veteran to advance integration of Rio SEO’s Local Experience (LX) solutions within the Forsta HX platform. Forsta , a leading global provider of market research, customer experience (CX), and employee experience (EX) technology, announced the appointment of Joel Headley as its new Vice President of Product Management, Rio SEO.
Adweek
NOVEMBER 9, 2022
By default, animated avatars will automatically animate as users browse the Mastodon mobile application. However, users have the option to disable animated avatars if they no longer want to see these animations. Our guide will show you how to turn off animated avatars in the Mastodon mobile app. Note: These screenshots were captured in the.
Martech Series
NOVEMBER 9, 2022
Update contains nine major updates for Mapp Cloud. CDP now fully integrates with the Shopify eCommerce platform, enhancing the Mapp Intelligence feature with AI-based revenue monitoring combined with improved date selection. Mapp , the international provider of insight-led customer experience, is updating its marketing platform Mapp Cloud with a range of compelling new features.
Adweek
NOVEMBER 9, 2022
According to the Influencer Marketing Factory, 97% of Gen Z use social media as their main form of shopping inspiration. As this younger cohort of consumers wield more power and influence, brands are tasked with building trust with them now or risk falling by the wayside. Timothy Armoo, CEO and founder of influencer marketing agency.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
NOVEMBER 9, 2022
TeleMessage and Behavox renew their partnership and commitment to protect organizations from regulatory risks within instant messaging platforms. Behavox, the security software company that specializes in communication surveillance, renewed its partnership with TeleMessage with a view to seamlessly integrating mobile instant messaging communications platforms such as WhatsApp & WeChat, and surveilling them for regulatory misconduct.
Adweek
NOVEMBER 9, 2022
LinkedIn Learning introduced several new ways for companies and organizations to boost engagement and craft stronger development programs for their employees. The professional network wrote in a blog post Wednesday, "With turbulent times expected ahead, C-level leaders say their top workforce priority over the next six months is to keep employees motivated and engaged.
Martech Series
NOVEMBER 9, 2022
Goldman Sachs, PayPal Ventures, Amex Ventures, Citi Ventures and other leading financial institutions and their venture capital divisions participated in the financing, supporting TRM’s mission to create a safer blockchain ecosystem. TRM Labs , a leading blockchain intelligence company, has announced a $70 million expansion to the company’s Series B funding round, bringing the raise to $130 million in total.
Adweek
NOVEMBER 9, 2022
Mixed signals currently being sent by a range of economic indicators are making it hard for business leaders to move forward with their plans, let alone make any bold decisions. It's hard not to feel a bit paralyzed. Take it from me, things felt a lot worse--even dire at times--back in 2009 as the Great.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
Expert insights. Personalized for you.
261 
Let's personalize your content