Thu.Nov 03, 2022

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Living Your Best Life Pairs Well With Pineapple Juice in Dole’s New Ads

Adweek

A woman named Michelle, a former manager, has finally surrounded herself with coworkers who lower her blood pressure instead of spike it. And serial dater Rebecca, after decades of searching, has located the person of her dreams. Could their similar choice in beverages have something to do with their newfound happiness? While a new campaign.

Food 256
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My users don’t need my app

The Ad Tech Blog

To me, the magic phrase is “ I need that. ” Even better, if I hear “ that’s exactly what I needed ” music to my ears. What follows next is the difference between engaged users and a broken heart. If in the next 24 hours, the user does not use your feature, it means that she/he doesn’t need it. You should not pin this on your development team.

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Lupita Nyong’o Shines in De Beers’ First New Platform in 75 Years

Adweek

Diamond company De Beers has named Academy Award-winning actor Lupita Nyong'o as its brand ambassador, casting her as the star of a global campaign that aims to advance its commitment to uplifting women around the world, while introducing its first new platform in 75 years, "Where It Begins." Established in 1888, De Beers is involved.

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Investors Push Roku For More Open Programmatic To Deal With Ad Spend Pullbacks

AdExchanger

The third quarter wasn’t a good one for Roku, which shared belt-tightening plans in expectation of worse results to come during the all-important upcoming holiday season. That’s what happens when. Continue reading » The post Investors Push Roku For More Open Programmatic To Deal With Ad Spend Pullbacks appeared first on AdExchanger.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Snapchat Works Out With Strava

Adweek

Snap Inc. teamed up with fitness tracking application Strava on the Strava Activity Lens, an augmented reality experience that enables users of Snapchat and Strava to share their fitness journey with family and friends via the former's camera. The Strava Activity Lens--available globally on Android and iOS--lets Snapchatters take a Snap or post a Story.

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Comic: The Bird Is Freed?

AdExchanger

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…. The post Comic: The Bird Is Freed? appeared first on AdExchanger.

More Trending

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Amazon Freezes Hiring for Ad Business as Sales Slow; Meta Tests Minting and Selling NFTs on Instagram

Exchange Wire

In today's ExchangeWire news digest: Amazon freezes hiring for ad business after disappointing Q3 results; Meta trials minting and selling NFTs on Instagram in the US; and the BBC overhauls local radio to become more “digital-led”. Amazon suspends hiring for ad [.]. The post Amazon Freezes Hiring for Ad Business as Sales Slow; Meta Tests Minting and Selling NFTs on Instagram appeared first on ExchangeWire.com.

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As Netflix’s Ad Tier Launches, Many Marketers Are Watching From the Sideline

Adweek

When Netflix thinks viewers may no longer be paying attention after an extended time, the platform famously asks, "Are you still watching?" However, when talking to marketers about the streamer's ad tier launch, there's no need for an inquiry: Advertisers remain fixated on Netflix's new AVOD model. After rushing through an accelerated timeline, which involved.

Marketing 265
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6 data collection tactics for marketing in the cookieless future

Martech

The end of the third-party cookie doesn’t have to be the end of getting good, useful data. Here are six tactics marketers can use with first-party and zero-party data to keep marketing automation programs working. Dig deeper: Marketers should care about consumer privacy. First-party vs. third-party data. The first thing to know is that first-party cookies, placed in a limited number of digital touchpoints, can be an important source of data and address privacy concerns.

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Brand Strategy Is Key to Your Startup’s Success

Adweek

The bias against brand Pop quiz: Name a successful tech founder who comes from a marketing or brand background. It's harder than it should be, right? One of the few is Whitney Wolfe Herd, founder and CEO of Bumble, previously vp of marketing and co-founder at Tinder. There are more if we think more broadly.

Marketing 265
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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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The Big Story: Twitter Drama; Google Analytics Moves Another Deadline

AdExchanger

Two biggie tech platforms caught our eye in the past week: Twitter and Google. The state of advertising at Twitter is a hot mess. First, Elon Musk writes a glowing. Continue reading » The post The Big Story: Twitter Drama; Google Analytics Moves Another Deadline appeared first on AdExchanger.

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Laura Lee Joins Twitch as Chief Content Officer

Adweek

Former YouTube global head of top creators Laura Lee joined Twitch as chief content officer. Prior to YouTube, she held senior content and strategy roles at MTV and NBCUniversal. At the Amazon-owned streaming platform, Lee will establish the strategic content vision and lead the global teams for content strategy, operations, programming and streamer partnerships and.

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Musk Says He Won’t Make Twitter A Hellscape, But Advertisers Want To Wait And See

AdExchanger

Elon Musk has taken a sledgehammer to Twitter’s established ad business since his $44 billion purchase of the platform went through last Thursday. Musk’s promises to overhaul Twitter’s content moderation. Continue reading » The post Musk Says He Won’t Make Twitter A Hellscape, But Advertisers Want To Wait And See appeared first on AdExchanger.

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Penny James Is Back With Backup for JCPenney’s Black Friday Campaign

Adweek

JCPenney's "singing superfan" is back. and she has something new to croon about. Penny James--the "shopping enthusiast" portrayed by comedian and Saturday Night Live alum Melissa Villase?or--returns to sing the praises of "Black Friday Deals," flanked by backup singers The Shopettes in the first leg of the company's "We Got Your Holiday" campaign. In.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Microsoft Advertising Is A Supporting Character, Not A Lead; CTV Doesn’t Mean Brand Safe

AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. When Even The Whales Are Small Fish Microsoft has new job listings for software engineers to develop a. Continue reading » The post Microsoft Advertising Is A Supporting Character, Not A Lead; CTV Doesn’t Mean Brand Safe appeared first on AdExchanger.

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Dutch Supermarket Pulls Controversial Musical World Cup Campaign

Adweek

Dutch supermarket chain Jumbo has pulled its musical World Cup 2022 campaign, featuring singing construction workers, thought to be in poor taste following the death of thousands of migrant workers in building the stadiums for the tournament. Jumbo is a family-owned business that was established in 1921 growing to become the second-largest chain in the.

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New Synthesio Report Reveals Top Trends in Twitter’s #Wellness Community

Martech Series

Synthesio, an Ipsos company and global leader in AI-enabled consumer intelligence (AICI), has released a new report exploring #Wellness conversations on Twitter to uncover the top trends that brand marketers and insights pros need to know as they head into 2023. The Birdseye Report , released as part of the Twitter Official Partner Program (TOPP), examines seven audiences through the lens of social conversations to reveal distinct audience behaviors, demographic, firmographic, and geographic in

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Snap Taps Ajit Mohan as President, Asia-Pacific Region

Adweek

Ajit Mohan joined Snap Inc. as president of the Asia-Pacific region, overseeing its businesses in Australia, China, India, Indonesia, Japan, Malaysia, New Zealand, Singapore and South Korea. Mohan had been vice president and managing director, India at Meta, following other executive roles in the region, including founding CEO of Disney's Hotstar. He will join Snap's.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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The role of modern marketing in carbon reduction

Martech

Dear Procurement, Sustainability and Marketing: You’ve passed each other in the hall (virtual or otherwise) from time to time, giving a head nod and mumbling a casual “hey.” But with the CEO’s pronouncement that the company will limit greenhouse gas (GHG) emissions and become net zero by the end of the decade, it’s time you got to know each other better. .

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Drizly Prepares for a Post-Pandemic Future

Adweek

With bars open and President Biden declaring the pandemic over, alcohol-delivery service Drizly is operating in an environment less conducive to people needing booze brought to their front door in a matter of minutes. To adjust to the times, the 10-year-old startup, purchased by ride-sharing platform Uber for $1.1 billion in 2021, is rolling out.

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47. Larry Braitman – fishing for dot-com dollars with Flycast

Paleo AdTech

Larry Braitman was co-founder of Flycast, a dot-com-era digital ad network known for its direct-response focus, lower entry costs for advertisers and publishers, relative ease of use and optimization, and explicit embrace of what the Wall Street Journal called remnant (or unsold) inventory. Larry founded Flycast — named for his co-founder Richard Thompson’s precision piscine pasttime — in the summer of 1996 in San Francisco, where he’d relocated from his hometown of Phila

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Visa Gears Up for the World Cup With a Unique Fan Experience

Adweek

The 2022 FIFA World Cup is already proving to be a different experience for fans as it will take place during the winter amid key shopping periods such as Black Friday, Cyber Monday and just ahead of Christmas. Despite the timing, Visa aims to help fans celebrate a bit differently too. As a way to.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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4 Reasons It’s Time to Get in Where You Fit in the Podcast Game

Ad Monsters

As a relatively newer medium, podcasting is still frowned upon or not utilized by many publishers. . It’s similar to how many companies avoided the internet and digital when they first went live. Like Sharon Harris mentioned in her PubForum Montreal keynote, they didn’t believe in it. However, just as the internet did in its early stages, podcasting is already proving its value.

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Boots’ Magic Ingredient This Christmas Is Affordability Amid Cost of Living Crisis

Adweek

As the cost of living crisis bites, British health and beauty retailer Boots is promising its "most affordable Christmas ever" with a holiday campaign focused on value for money and thoughtful gifting. The Walgreens Boots Alliance (WBA)-owned brand strikes a balance between magic and realism in its latest Christmas ad, which stars British actress Lydia.

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Webinar: 5 Ways to make CX drive conversions and revenue

Martech

Online purchasing is booming. During the last five years, the marketplace has grown exponentially as a share of global retail revenue. Consumers are online, and their expectations are shifting. They’re looking for shopping experiences personalized to their wants and needs. Brands that deliver real-life experiences through rich media–shoppable videos, real-time customization, user-generated content and more–will drive more conversions and revenue.

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TikTok: How to Change Who Can Tag You in Videos

Adweek

TikTok allows users to tag other users in their videos on the video-sharing platform. However, people have the option to prevent others from being able to tag them in videos. Our guide will show you how to change who can tag you in videos from within the TikTok mobile application. Note: These screenshots were captured.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Publisher RevOps Lessons From the Navy Seals

Ad Monsters

Publishers are feeling tremendous uncertainty as they face Apple’s massive tech changes and the potential cookieless future. It turns out, many media organizations aren’t as nimble and resilient as they thought they were. It’s not for lack of desire or even preparedness. It’s because they’ve never had to adapt quite this quickly. Many are also finding that their leadership culture hasn’t aged well, and it may not be what they need to survive an uncertain future.

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EIBWC Podcast: Creator Economy Consigliere, GirlBossTown

Adweek

On today's episode of Everything Is Better With Creators, Robyn DelMonte, aka GirlBossTown, shares her journey from small-town Massachusetts girl to creative consultant and TV guest. She's thought outside the box and made her own opportunities--all thanks to TikTok. Host Jamie Gutfreund speaks to this marketing guru live from the EIBWC podcast studio at Brandweek.

Marketing 256
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Stibo Systems Announces Ambitious ESG Strategy

Martech Series

Global master data management (MDM) leader Stibo Systems announces its ambitious environmental, social and governance (ESG) strategy. The goal is to deliver data transparency through innovative MDM solutions, meeting internal ESG benchmarks and helping customers and partners set and meet their own. “With increasing demands from customers and employees for tangible sustainability action as well as new regulations coming soon in Europe and inevitably following in the United States, ESG is on every

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HBO Max and Discovery+ Combined Streamer Coming Sooner Than Expected

Adweek

Warner Bros. Discovery just moved up its streaming timeline. The company previously announced it'd be merging HBO Max and Discovery+ by next summer. However, during an earnings call on Thursday, WBD said consumers could expect a combined streaming offering in the spring. CEO David Zaslav noted that the company has been "very hard at work".

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.