Adweek
SEPTEMBER 14, 2022
Take a closer look at the performance marketing industry and you'll notice everyone trying to catch the next consumer headwind and ride every percentage uptick as long as possible. We're constantly riding a wave of data--response rates, conversion rates, abandon rates--all in the name of better ROI. Lately, we've seen a shift away from paid.
AdExchanger
SEPTEMBER 14, 2022
Merkle’s retail and consumer goods group has become a testbed for multiple other verticals. That isn’t surprising. Although people tend to think of retail advertising from the perspective of grocery store chains and major CPG brands (Walmart, Target, Kroger and the brands they carry), these days the “retail media” category includes a host of new. Continue reading » The post Merkle Is Riding The Retail Media Network Craze (With It’s Eye On The Next Big Thing) appeared first on AdExchanger.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
SEPTEMBER 14, 2022
A decade ago, Miami was barely a blip on the creative agency map. The OG shop was Crispin Porter + Bogusky, a wildly creative agency that had its HQ in the city starting in 1988 and running through 2001 when it moved to LA and later Boulder. The agency was on top of the world.
AdExchanger
SEPTEMBER 14, 2022
At the Next TV Summit in New York City, legacy TV companies and the technology providers that serve them pushed back against an early eulogy for broadcast television. As old players reinvent themselves and new ones join the scene, TV distribution is coming full circle — broadcasters are focused on getting their network signals to stream on mobile devices and connected TV (CTV).
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
SEPTEMBER 14, 2022
The battle to lock down regular subscribers is leading streaming giants to look beyond content and incentivize users with additional perks. At the end of August, Disney+ confirmed it was mulling over the prospect of a membership program, with senior executive vice president Kristina Schake telling WSJ it was "one of the exciting ideas" being.
Exchange Wire
SEPTEMBER 14, 2022
In today's ExchangeWire news digest: Twitter is “misleading” the public on security, according to whistleblower; Hong Kong Exchanges & Clearing Ltd contemplates lowering the IPO threshold for hard tech firms; and tech companies urge US congress to vote on antitrust [.]. The post Whistleblower Says Twitter is “Misleading” The Public on Security; Hong Kong Considers Lowering Hard Tech IPO Threshold appeared first on ExchangeWire.com.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
VideoWeek
SEPTEMBER 14, 2022
VideoWeek is proud to announce that our new guide, The Future of Measurement Guide 2022 , is now available to download. The future of measurement has never looked more exciting, or more uncertain. Long standing TV trading currencies are adapting to the growth of connected TV, while a host of challengers offer their own measurement tools which stretch beyond the basic GRP.
Adweek
SEPTEMBER 14, 2022
NBC's reboot of Quantum Leap premieres Monday. Sept. 19, at 10 p.m. ET, and the network turned to YouTube to drum up interest in the series. A video ad sequencing campaign on the Google-owned video site will take viewers on an immersive adventure with lead character Dr. Ben Song, played by Raymond Lee, starting Wednesday.
AdExchanger
SEPTEMBER 14, 2022
Lashawnda GoffinCEO??“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Lashawnda Goffin, CEO, Colossus SSP, a Direct Digital Holdings company. Hardly a week goes by without a marketer or an investor declaring their interest in committing more support to minority-owned media.
Adweek
SEPTEMBER 14, 2022
The news and pop culture publisher Vice Media Group, which operates titles including Vice, Refinery29 and i-D, has hired Geoff Schiller as its executive vice president of commercial and sales strategy. Schiller started the newly created role on Monday, Sept. 12, Adweek has learned.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Ad Monsters
SEPTEMBER 14, 2022
As the end of the third-party cookie nears, solutions built on first-party data are emerging as the bridge that connects advertisers and publishers. This means the inputs used today for programmatic decisions are changing, and during this transition, logged-in media that swims in identity and first-party data will rise to the fore. Direct-sold deals will be a salve for publishers in the interim between today and the complete deprecation of third-party cookies.
Adweek
SEPTEMBER 14, 2022
Lottery players dream of all the things they could do if they win big. The Ontario Lottery and Gaming Corporation's ongoing campaign is letting them do more than just imagine being millionaires, providing a taste of wealth by teaming up with Toronto-based ice cream shop Creamery X to release a line of Lotto Max Dream.
AdExchanger
SEPTEMBER 14, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Winning The News But Losing The War Twitter trails Snapchat, Pinterest and LinkedIn when it comes to active users. (And it’s not even worth comparing the size of Twitter’s user base to YouTube, Facebook, Instagram or TikTok.) But there is one category in. Continue reading » The post Twitter’s Strength In Publishing May Be A Weakness; Creators Will Inherit The Earth appeared first on AdExchanger.
Adweek
SEPTEMBER 14, 2022
Move over Gwen Stefani--there's a new "fashion icon" in the household. Lands' End and its AOR VaynerMedia announced that Blake Shelton--yes, that Blake Shelton--has launched a new collection with the retailer and an accompanying campaign aptly titled "When You Know." In the spot--which will run on CTV and across YouTube, Facebook, Twitter, Instagram and TikTok--the.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
SEPTEMBER 14, 2022
Marketers use any number of data points to inform the recommendations they make to customers. But do they really know the causes behind why customers prefer one product or message over another? One way to find out is using AI to analyze more data from the entire customer journey, instead of depending on limited results from specific A/B tests. Read next: Marketing analytics: What it is and why marketers should care.
Adweek
SEPTEMBER 14, 2022
For decades, road safety campaigns around the world have employed a wide range of techniques to persuade people to be more conscious drivers. They've pulled at the heartstrings, instilled fear and used shock tactics. But speeding remains an issue in many countries, including Belgium, where it is the leading cause of car crashes. One-third of.
Martech Series
SEPTEMBER 14, 2022
Semarchy’s New CGO and Vice President Roles Build on the Company’s Long-standing Recognition in Customer Success. Semarchy , a software leader that enables organizations to leverage their data to create business value, has promoted Brett Hansen to chief growth officer and has hired Joshua Stock as vice president of customer success and Matthew Frazier as vice president of sales, Americas.
Adweek
SEPTEMBER 14, 2022
Marketers seeking better customer data sometimes tap into shopper intelligence firms like Catalina--a company that knows where most people in the U.S. spend their money. Now, Horizon Media is partnering with the firm to give its clients more insight into what consumers buy. Catalina's first direct agency partnership signals that media industry players--not just brand.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech Series
SEPTEMBER 14, 2022
7pace Timetracker is the industry’s first AI-driven multi-cloud time management solution and is a leading integration for teams using Azure DevOps and GitHub. Expansion to the Atlassian ecosystem is planned. Appfire, an enterprise collaboration software company that enables teams to plan and deliver their best work, announced today the acquisition of German company 7pace, creators of the top-selling app for Azure DevOps, 7pace Timetracker, which recently launched on GitHub.
Adweek
SEPTEMBER 14, 2022
In this special episode of CMO Moves, Antonio Lucio (AMA Marketing Hall of fame inductee and host of Adweek's Home / Work podcast), Juliette Morris (CEO of Adweek), Ann Marinovich (CCO of Adweek), and Jenny Rooney (Adweek's new Chief Experience Officer) sit down to discuss giving back to the community and the ways the industry.
Martech Series
SEPTEMBER 14, 2022
CreatorClub provides an all-inclusive content solution, from planning to studio space to distribution. The competition for attention is on the rise. From students to entrepreneurs to c-suite executives, people are consuming content more than ever, and they are increasingly opting for video and audio. For organizations and businesses to be effective and communicate their value, well-produced video and audio content has been driving results — however, production at scale has remained a resource ch
Adweek
SEPTEMBER 14, 2022
When it comes to running errands, having to make multiple stops can be frustrating. We have apps to order last-minute items for hosting a taco night, but what about getting screws to fix a chair that broke while setting up? Do you have to go in person to a hardware store? Not anymore. Instacart has.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech Series
SEPTEMBER 14, 2022
According to new research from Foundry, meeting compliance regulations, the skill shortage, and external threats remain top challenges for organizations around the world. Foundry (formerly IDG Communications), the global leader in media, martech and data for the tech community, released the 2022 Security Priorities Study which looks at the security-related priorities IT and security leaders are focused on now and in the near future.
Adweek
SEPTEMBER 14, 2022
Editor's note: This is the second of a two-part series. Have you heard? NFTs are dead. In fact, the entire crypto market is in trouble. Layoffs. Bankruptcies. It's a bear market, which in Web3 terms is known as a "crypto winter." And for the NFT world, it's the very first one. But that hasn't stopped.
Martech
SEPTEMBER 14, 2022
Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, which go out to hundreds and thousands of subscribers. This webinar covers the eight most common email marketing pitfalls, including deliverability, subject lines, design and more, to help you understand how to avoid or fix them. .
Adweek
SEPTEMBER 14, 2022
With a career that has included stops at Madewell, J. Crew, Victoria's Secret and Talbot's, Laura Willensky saw post-pandemic travel as just the challenge she needed. "I was very optimistic that there would be a recovery, and that this would be an interesting time to drive that forward," said Willensky, now 18 months into her.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
SEPTEMBER 14, 2022
PixPal is a platform that merges the virtual and physical worlds through blockchain technology to help artists transition to web3. The world of cryptocurrencies, NFTs, and metaverse is an exciting new reality. Many people have immersed themselves in this new world, but many others don’t understand it. PixPal is the first-ever platform that is easing artists into this new world.
Adweek
SEPTEMBER 14, 2022
Miami is a vibrant city, with Art Deco buildings, a colorful arts and music scene, Michelin-starred restaurants and one of the most diverse populations of any major metropolitan area. With Brandweek taking over Miami for the week, Adweek is giving those who visit, do business and may eventually see themselves as part of the agency.
Martech Series
SEPTEMBER 14, 2022
Collaboration between leading IT/OT firms will lead to the implementation of viable sustainability-oriented solutions that address climate change and other key ecological challenges. UST, a leading digital transformation solutions company, has announced a strategic partnership with Green Grid Inc. (GGI) – a leading climate-focused technology development, integration and professional services business – to provide domain expertise, services and AI-enabled IT/OT solutions for Environme
Adweek
SEPTEMBER 14, 2022
Class is almost back in session at Abbott Elementary. The hit comedy will make its Season 2 debut on ABC Sept. 21. Ahead of the premiere, the cast, including creator and star Quinta Brunson, participated in a Television Critics Association virtual panel. In addition to previewing the challenges for the new season, the group also.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
Expert insights. Personalized for you.
303 
Let's personalize your content