Adweek
AUGUST 17, 2022
There are times that I am thankful to work in an industry that, more than others, is comfortable talking about emotions. We have to be. Emotion is our currency. But even as advertisers, we're not always comfortable facing our own personal emotions. Especially the tough ones, like depression. And right now, our industry is going.
AdExchanger
AUGUST 17, 2022
We’re about to see a lot more enforcement against dark patterns from the Federal Trade Commission and on a state level. Dark patterns involve using manipulative or ambiguous language that pushes people to take an action they either don’t understand or wouldn’t normally take, such as sharing their data or agreeing to recurring online payments. Continue reading » The post State Privacy Laws Will Spur Action Against Dark Patterns appeared first on AdExchanger.
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Adweek
AUGUST 17, 2022
"Brands are ignoring the problem. They now feel so uncomfortable depicting men because they don't know how to depict them--so a lot of men don't feel seen at all," said Emma de la Fosse, chief creative officer of ad agency Digitas UK. Speaking at a recent Adweek roundtable, which brought together industry leaders to discuss.
AdExchanger
AUGUST 17, 2022
Attention metrics are – ahem – receiving a lot of attention these days. It’s all part of an industry-wide push for measurement tools that go beyond recording a person viewing an ad, and instead focus on whether they had an opportunity to absorb its messaging. Of course, accurately measuring whether each individual person in a. Continue reading » The post AdExplainer: How To Use Attention Metrics appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
AUGUST 17, 2022
"If it ain't broke, don't fix it!" Let me explain why this ubiquitous phrase doesn't apply to growth marketing. Over the last decade, I've been fortunate enough to have worked in positions at complacent startups, maximum-throughput Uber and many points in between. This has led me to firmly believe that every company should, at a.
More About Advertising
AUGUST 17, 2022
Advertising betting these days is like booze, or tobacco back in the day. You need to stay one step ahead of the regulators, often by making it appear that you’re advertising something else. Ladbroke Coral’s line is ‘Let’s Play together,’ part of a wheeze to position the betting firm as an entertainment product (its big.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
AUGUST 17, 2022
Is there a shortcut to generating revenue and results in marketing? Marketing is complex and complicated. Many technologies, tools, and tactics promise to be an “easy button” to success. No matter what the latest trend is, experience proves that none of them can generate endless leads, consistently boost conversion rates, or predictably increase revenue.
Adweek
AUGUST 17, 2022
VidMob, a technology platform focused on intelligent creative and marketing performance, has raised $110 million in its Series D funding. The technology company made the announcement Wednesday, saying Shamrock Capital, which also owns Adweek, led the investment round. "I just couldn't be more proud of this whole group of folks. It's our employees. It's the.
AdExchanger
AUGUST 17, 2022
Matt SattelVP, Global Brand Partnerships“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Matt Sattel, VP of global brand partnerships at OpenX. Brands today often look at CTV inventory through two different lenses. Either it’s premium, walled-garden inventory that’s negotiated and purchased via upfronts.
Adweek
AUGUST 17, 2022
This is a story of love and data and branding. Don't worry: The protagonists are living happily ever after. You may be among the millions of people who have read The Five Love Languages, a 1992 self-help book by Gary Chapman. According to the author, there are five languages we use to express and, perhaps.
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AdExchanger
AUGUST 17, 2022
The 2022 Inc. 5000 list was published on Tuesday, and although its purpose is mostly for marketing (companies pay for inclusion, after all), it is a useful benchmark for tracking the startup ecosystem. For instance, the top 100 companies on the list once included numerous strong ad tech contenders. In 2019, publisher ad tech company. Continue reading » The post Just Say No To Calling Yourself Crypto And Other Lessons From The Inc. 5000 List appeared first on AdExchanger.
Adweek
AUGUST 17, 2022
Coca-Cola received the highest placement value of any brand during the run of Netflix's fourth season of Stranger Things, with the series generating a combined $27.4 million, claims new research. The latest installments of the '80s-based sci-fi horror show was released at the end of May and beginning of July across nine episodes with an.
More About Advertising
AUGUST 17, 2022
Mike Everett was a copywriter in the great days of CDP – the agency became the most-awarded in history – and his new book, Methods of the Madmen provides fascinating insights into not just what made CDP great but how creativity could transform brands and businesses. It still could, of course, given the talent, vision. The post Methods of the Madmen: CDP and the secrets of great creativity by Mike Everett first appeared on More About Advertising.
Adweek
AUGUST 17, 2022
Spotify said Wednesday that starting September, it will extending access to its podcast insights subsidiaries, Podsights and Chartable, to Megaphone clients in order to help them strengthen their podcast business. According to Spotify, Megaphone publishers can layer data and insights from both platforms to Megaphone's offerings. Users will now be able to get more audience.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
AUGUST 17, 2022
TransUnion, the global information and insights company, has partnered with the world’s second largest independent media agency, seeking to enhance customer experience across multiple marketing channels. The collaboration will give Canvas access to TransUnion’s extensive consumer insights. This is aimed at allowing more refined audience planning, custom audience creation and improved measurement capabilities for advertisers using Canvas.
Adweek
AUGUST 17, 2022
As the 2022 Women's National Basketball Association playoffs begin, many will be tuning in with their favorite snack. Sports and food go hand-in-hand, making resulting brand partnerships a big deal during game time and beyond. With the WNBA season in full swing, Frito-Lay chip brand Ruffles is celebrating by becoming the official chip of the.
More About Advertising
AUGUST 17, 2022
Mondelez, the US-based confectioner which owns brands including Cadbury, Oreo, Toblerone, Milka and Philadelphia, has completed a global media review and awarded the lion’s share to Publicis Groupe, with WPP and VaynerMedia also taking a slice. Publicis is now thought to handle around 70% of the whole account, up from 30% before the review. The. The post Publicis Groupe wins lion’s share of Mondelez International’s $1.7bn media business first appeared on More About Advertising.
Adweek
AUGUST 17, 2022
A campaign from Mercedes-Benz, which juxtaposed the automaker's logo with images of nature to promote its electric car range, has been hijacked by sustainability brand WhereFrom--following accusations of "greenwashing" by the auto brand. The original posters from the car marque showed its symbol emblazoned across close up shots highlighting the beauty of nature: from the.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
AUGUST 17, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Vast Ocean Mediaocean is planning to acquire video ad rendering company Imposium to boost its CTV ad product. Although Mediaocean has deep roots in software for TV ad management and analytics, it’s evolved to embrace CTV and digital over the past year. (The. Continue reading » The post Mediaocean Swims To CTV; Shopping Ad Product News Spans Social appeared first on AdExchanger.
Adweek
AUGUST 17, 2022
Reddit opened up the waitlist for its new Reddit Developer Platform, calling it a suite of resources and tools that will empower and enable developers to support the platform's 100,000-plus active communities and millions of users. The company explained in a blog post, "Currently, third-party developers on Reddit operate primarily as siloed resources for the.
MNTN
AUGUST 17, 2022
It’s been a big year for streaming, with a lot of shakeups in the industry. Netflix reported a loss of subscribers for the first time. Premium channels, including Netflix and Disney+, have announced the upcoming addition of ad-supported tiers. These shifts have kept viewers evaluating their streaming needs: from their willingness to watch ads to cut down their bills, to the decision to cancel subscriptions altogether.
Adweek
AUGUST 17, 2022
McDonald's unique menu items around the world make for popular online fodder, with articles listing surprising regional meals--ranging from the McSpicy Paneer Burger in India, to corn pie in Malaysia. But when it comes to launching one of those products, how does the brand cater to local tastes while luring in new customers? A recent.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
MNTN
AUGUST 17, 2022
A true marketer is always testing. To make the most of an ad budget, these constant tests help to eke out every possible conversion or site visit. Good news for those advertisers who are A/B testing on the TV screen: Connected TV’s digital roots give advertisers powerful and timely data about the performance of their creative–and these insights can be applied beyond the TV screen.
Adweek
AUGUST 17, 2022
To tackle misinformation around the November U.S. midterms, Meta will no longer allow any edits to social, political or electoral ads that have previously been approved to run in the week prior to Election Day, the company announced. The tech giant will not permit any new ads about social issues, elections or politics from Nov.
Smart Insights
AUGUST 17, 2022
Your ultimate guide to creating a user journey map with step-by-step instructions, a template, and an example to follow Creating a user journey map has many benefits for both your users and your team. A journey map will help you … The post How to create a user journey map appeared first on Smart Insights.
Adweek
AUGUST 17, 2022
As kids soak up the final days of summer sun and prepare to return to their studies, class is already in session for parents looking to save money on their back-to-school spending as inflation concerns loom. That's according to coupon company RetailMeNot, which recently surveyed more than 1,000 consumers to learn how they are navigating.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
AUGUST 17, 2022
With Searchspring Personalized Email Recommendations, merchants can drive a more engaging shopper experience throughout the full customer lifecycle, increasing overall conversions. Searchspring, the global leader in site search, product merchandising, and ecommerce personalization, today announced it launched Searchspring Personalized Email Recommendations as another part of the Personalization Suite.
Adweek
AUGUST 17, 2022
As brands dive further into virtual worlds and characters, Dentsu Singapore is launching a new service to help brands create their own computer-generated personas to serve as endorsers and lifestyle influencers. Inspired by prominent virtual influencers that have gained popularity on social media over the past few years, Dentsu introduced its first character, Rumi, in.
Martech Series
AUGUST 17, 2022
This is Zuar’s second year in a row appearing on this prestigious list. Inc. magazine just revealed its annual Inc. 5000 list, and we’re excited to announce that Zuar has once again ranked! This prestigious list ranks the nation’s fastest-growing private companies. The list is a who’s-who of independent companies with outweighed potential.
Adweek
AUGUST 17, 2022
CKE Restaurants Holdings regional chains Carl's Jr. and Hardee's are turning to Twitch for inspiration on experimenting with new recipes and possibly even adding new items to their menus. The company teamed up with Twitch's in-house Brand Partnership Studio on "Create Your Happy," which brings together social media users and Twitch streamers and viewers.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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