Adweek
JULY 20, 2022
Despite solid growth in the first half of 2022, global ad spend forecasts for the remainder of 2022 and 2023 are being downgraded as marketers take a "glass half full" approach to budget planning. Numbers released today from the U.K's Institute of Practitioners in Advertising (IPA) reflect concerns around a cost of living crisis and.
The Ad Tech Blog
JULY 20, 2022
Why should I care about Metaverse? It was time for me to enter the Metaverse, so I recently bought an Oculus Quest 2. While it is remarkably cheap and amazing, it gets very uncomfortable to use, especially if you wear glasses. I don’t think people will get used to these “nose TVs.” I 100% believe they will not be up for surgery to implant a chip in their brains, either.
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Adweek
JULY 20, 2022
A chain-smoking, hard-partying brand mascot named Boy Howdy! shows his ass, literally, in a series of wild postings which also feature the tagline, "Proudly hated by the right people since 1969." Ad creatives, meantime, are bracing for cease-and-desist orders from famous rock stars they've included in a trippy 90-second animated video that ends in an.
AdExchanger
JULY 20, 2022
Despite not being an inherently interactive environment, television does drive sales lift, although the impact usually isn’t immediate. Broadcasters have been trying to change that for a long time. Until recently, however, the reality of shoppable TV has lagged far behind the idea. “Consumer expectations are actually a bit ahead of the technology,” said Evan.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JULY 20, 2022
Launched on Christmas Day in 2021 after spending decades in development, the James Webb Space Telescope is now the largest optical telescope in space. Specializing in infrared astronomy, the Telescope is over 100x more powerful than the Hubble, promising to capture the universe as we have never seen it before. Because let's face it: as.
Martech
JULY 20, 2022
Email may have been around since the dawn of the internet, but the space doesn’t stand still. Email marketing, and the technology that enables it, have evolved to deal with challenges like spam and deliverability and also to take advantage of opportunities, such as the ever-increasing sophistication of data usage for hyper-personalization. Developments in the email marketing platform environment, especially consolidation and integrations between parts of the tech stack, mean that the practice of
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JULY 20, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. VideoLift Breaking into connected TV isn’t easy. It takes hard-earned partnerships with dominant distributors like Netflix or Disney. TripleLift has been attempting to shoulder its way into CTV for some time by insisting that native ad formats work in CTV despite being relatively new.
Adweek
JULY 20, 2022
Some Nextdoor users fancy themselves as the eyes and ears of their neighborhood, and the neighborhood social network is catering to the latter and getting into the podcast game with its global debut of Where Kindness Lives. Where Kindness Lives is hosted by Nextdoor Australia head and native New Yorker Jennie Sager, a former producer.
AdExchanger
JULY 20, 2022
Don McGuireCMOQualcomm, one of the largest mobile chip makers in the world, is a company that usually helps other companies undergo digital transformation. But Qualcomm is also undergoing a transformation of its own. Over the past two years, Qualcomm has restructured its marketing organization to position it as a business driver more directly tied to.
Adweek
JULY 20, 2022
Ridesharing company Lyft aims to increase its social media activities with the appointment of British social media agency Coolr, which will expand into the U.S. with the brand as its founding client in the country. The rideshare app, which operates in the U.S. and Canada, has named the independent social media agency as its social.
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Marketing Dive
JULY 20, 2022
Discussing Q2 earnings, executives said they’re targeting an early 2023 rollout and that subscribers to the cheaper option won’t get the full catalog.
Adweek
JULY 20, 2022
Successful ads aren't just built on creativity, but on research into human psychology. Liberty Mutual owns up to how it's using proven marketing techniques in its "Something to Help You Remember" campaign from Goodby Silverstein & Partners New York. The campaign features four spots--"Heartwarming," "Romance," "Young People" and "Catchy Song"--all opening with a Liberty Mutual.
Martech Series
JULY 20, 2022
Together Roopler and Chime offer a fully integrated lead-generation system with a premier CRM, IDX, and marketing platform. Roopler is teaming up with Chime, America’s #1 ranked sales acceleration platform, to help agents and brokers close more deals. About Roopler. The brainchild of a team of powerbrokers in the real estate and technology industries, Roopler and its proprietary AI assistant Ashley launched in 2022 to help real estate professionals overcome today’s two biggest industry challeng
Adweek
JULY 20, 2022
As online hate has become a growing concern in soccer, multiple brands are stepping up to address the problem. British financial institution Nationwide Building Society is the latest to do so, with a new campaign spotlighting the online harassment received by female players. The campaign marks Nationwide's three-year partnership with The Football Association's Football Respect.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech Series
JULY 20, 2022
Enables healthcare digital marketers to send personalized email messages that comply with HIPAA regulations. Paubox announced an enhanced version of its HIPAA compliant email marketing solution for healthcare providers. Called Paubox Marketing, the solution ensures that protected health information (PHI) contained in contact data is stored and transmitted securely, enabling healthcare providers to easily send personalized marketing emails that are HIPAA compliant.
Adweek
JULY 20, 2022
LinkedIn Business Manager, which was initially introduced in June after early testing, rolled out in public beta Wednesday. Praveen Gujar of the professional network's product team explained in a blog post, "LinkedIn Business Manager is a new platform that makes it easier for organizations to manage the people, ad accounts, pages and the businesses they.
Martech Series
JULY 20, 2022
Performance Marketing Leader to Welcome ZDI Customers and Digital Branding Experts as it Boosts Full-Service Cloud Offerings. Stirista, the leader in data-driven performance marketing solutions, announced the acquisition of ZDI, a New York-based branding firm. With an outstanding reputation in delivering data-driven creative solutions, ZDI’s combination with Stirista will give clients increased access to comprehensive marketing solutions to effectively reach and engage with target customers.
Adweek
JULY 20, 2022
Black-owned digital media company Blavity has seen a seven-fold increase in a share of its ad revenue from the first half of 2021 to the first half of this year, partly thanks to working with minority-publisher-focused supply side platform Colossus. The two have worked together since 2020. At a minimum, Blavity expects to continue growing.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech Series
JULY 20, 2022
Company continues its growth trajectory. LeadingResponse , the leader in performance marketing for professional services, is expanding its leadership team with the appointment of Greg Ryan as Executive Vice President of Sales. Ryan will oversee all LeadingResponse’s sales efforts, serving clients across the Legal, Financial Services, and Healthcare sectors throughout the United States from its offices in Dallas, Tampa, Boston, and Los Angeles.
Adweek
JULY 20, 2022
Brand safety ad-tech firm Zefr is buying Adverif.ai, an Israeli artificial intelligence company that uses tech to identify misinformation, the companies announced today. Terms of the deal were not disclosed. Zefr, which focuses on brand suitability--particularly inside walled gardens like Meta and TikTok--has previously been more focused on helping brands avoid appearing next to videos.
Martech Series
JULY 20, 2022
Highly regarded CPG retail and shopping veteran to lead and deliver first-to-market client solutions. Tinuiti – the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon – announced the appointment of Shaun Brown as its first-ever EVP of Commerce, ensuring the firm’s long-term commitment to reinvest in its people, tech, and standards for innovation, setting both Tinuiti and its clients up for future success.
Adweek
JULY 20, 2022
Facebook Gaming introduced Clips to Reels, a set of editing tools that enable creators to transform their gameplay clips into Reels. The tools began rolling out in June, and they are now available to all Level Up creators and partners. Clips to Reels enables creators to cut clips of existing content or gameplay moments down.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech Series
JULY 20, 2022
Data-Driven Insights Help Replicate Top Performers at Scale. iQor, a managed services provider of customer engagement and business process outsourcing (BPO) solutions, announced its selection of the AmplifAI AI-driven performance enablement platform. This integration is one of iQor’s digital initiatives to increase efficiency and support excellent employee and customer experiences.
Adweek
JULY 20, 2022
Grey Goose began partnering with Uninterrupted, the multiplatform athlete empowerment brand from LeBron James and Maverick Carter, in 2021 with the launch of the three-part "In the Moment" digital series. They've extended that relationship with a new six-part series dubbed "The Shop: Lineup," which launched on July 20 exclusively on Uninterrupted's YouTube channel.
Martech Series
JULY 20, 2022
Former Oracle Global Sales Executive Joins Brightcove to Further Sales and Customer Success. Brightcove Inc., a trusted leader in streaming technology, today announced Dan Freund will join the company as its Chief Revenue Officer (CRO) on August 1, 2022. In this role, Freund will be responsible for all aspects of Brightcove’s revenue performance, including managing its global sales and customer success organizations and executing its go-to-market strategy.
Adweek
JULY 20, 2022
The creator economy is booming on LinkedIn, and the professional network is taking steps to keep it that way, kicking off its second LinkedIn Creator Accelerator Program in the U.S. LinkedIn said last September that it would invest $25 million in the program, which is aimed at helping creators on its platform build their audiences.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
JULY 20, 2022
Multi-location enterprise brands now have the ability to streamline and improve their local customers’ experience through targeted email and mobile marketing campaigns. Rio SEO and Movable Ink have formed a strategic partnership to further streamline the search experience for their customers by delivering relevant content in email and mobile communications.
Adweek
JULY 20, 2022
Back in the early 2000s, Von Dutch's ubiquitous trucker hats were everywhere, and its line of denim brought us the classic low-rise jeans that were sometimes frayed at the hem, or studded with tons of bling, but never without the iconic Von Dutch logo. That distinctive font embodied the cool Americana aesthetic for a generation.
Martech Series
JULY 20, 2022
Industry Dive, a leader in multi-market B2B audience development and high quality specialist digital content with 10+ years of experience in delivering award-winning journalism, backed by Falfurrias Capital Partners, has entered into a definitive agreement to be acquired by Informa PLC, a leading international B2B markets, live and on-demand events and digital services group.
Adweek
JULY 20, 2022
In June 1929, a correspondent for The Motor magazine tucked away his notebook and hurried back across the English Channel to file the biggest story of the summer. The British racing team of Bentley Motors Limited had won the 24-hour race at Le Mans, the most prestigious victory (then and now) in the world of.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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