Martech
FEBRUARY 8, 2022
Google has revamped Search Ads 360, its enterprise campaign management platform, the company announced Tuesday. The update includes support for some newer Google Ads features (like Performance Max and Discovery campaigns), greater support for other search engines, a refreshed UI as well as workflow improvements. The refresh Search Ads 360 interface.
More About Advertising
FEBRUARY 8, 2022
Train travel can be a nightmare, but Trainline claims to have found the solution and after a competitive pitch, has enlisted Mother London to spread the word. The agency’s first campaign for the brand uses comedy to emphasise how easy it is to buy digital Railcards from Trainline, which is great news unless you love. The post Mother London wins Trainline and shows us travel doesn’t have to be complicated or expensive first appeared on More About Advertising.
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Martech
FEBRUARY 8, 2022
“Less incrementalism and more burning impatience from the entire industry.” This was the mantra repeated again and again by IAB CEO David Cohen in his opening keynote address to the Annual Leadership Meeting convened this week, both virtually and in-person, in New York City. His message was a stark warning: major challenges are facing the industry and a cautious response to them will be disastrous.
More About Advertising
FEBRUARY 8, 2022
Tech stocks may have taken a pounding as the world comes out of the pandemic but new figures from WARC show that Alphabet (Google), Meta (Facebook and Instagram) and, increasingly, Amazon, are tightening their hold on the global ad market. The big three now account for almost half (46.1%) of all advertising spend, according to. The post Big three tech giants – Alphabet, Meta and Amazon – snaffle almost half global ad spend first appeared on More About Advertising.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
FEBRUARY 8, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and is marketing ops synonymous with marketing automation? It sometimes seems that way.
More About Advertising
FEBRUARY 8, 2022
Vegan alternatives are made to look pretty appealing in VCCP Media’s campaign for Violife, which swaps out the word “cheese” and uses “change” instead. Anyone for a “Changeburger” or “changecake”? The “Change your cheese” campaign, which was put together by VCCP Media with two Greek outfits — creative agency Newton and production house Topcut-Modiano — The post VCCP’s Violife campaign urges consumers to ‘Change your ch
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
FEBRUARY 8, 2022
Nielsen has announced long-awaited enhancements to its Nielsen Ad Intel service for UK marketers with detailed advertising monitoring that now includes paid social media ad spend. Media monitored includes Facebook, Twitter and Instagram on top of the existing digital channels and traditional media (TV, radio, Out of Home, press and cinema). Advertisers spent more than.
Martech
FEBRUARY 8, 2022
Enterprise no code vendor Creatio has announced a major update to its platform, 8.0 Atlas. The update is available immediately to Creatio customers and is compatible with existing versions of the platform. The enhancements include a consolidated No Code Designer within which users can design and launch applications, and the Freedom UI Designer, a canvas on which users will have freedom to build and customize UI/UX in conformity with brand standards.
More About Advertising
FEBRUARY 8, 2022
MSQ media agency Walk-In Media is expanding into the US. The agency, headed by former Walker Media boss Simon Davis, is opening a New York office. Walker will become Walk-In’s global CEO. Walker Media is now Publicis Groupe’s Spark Foundry. Eric van den Heuvel, formerly MD of the media division of MSQ’s The Gate New. The post MSQ’s Walk-In Media expands into US with New York office first appeared on More About Advertising.
Martech
FEBRUARY 8, 2022
While many organizations are excited about digital experience platforms and the power they have to transform content management, understanding your current processes, knowing how to measure success and identifying where you are looking for improvements are all critical to know before jumping into the DXP buying process. Your organization should start with a comprehensive self-assessment of its business needs, staff capabilities, management support and financial resources.
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Frequence
FEBRUARY 8, 2022
Streaming video is dominating today’s digital landscape with the rapid expansion of programmatic advertising. It’s estimated that programmatic ad spending will reach an all-time high of $133.04 billion by 2023 with digital display advertising accounting for 91.1% of all programmatic revenue ( eMarketer ). With the emergence of The Streaming Revolution , it’s not hard to see why programmatic advertising has become so popular.
Smarty Ads
FEBRUARY 8, 2022
Mobile programmatic advertising is one of the methods for delivering programmatic ads. Mobile advertising has taken center stage, with studies by the interactive advertising bureau indicating that marketers are allocating more than half of their budget to mobile advertising. According to another report, 91 percent of.
Paleo AdTech
FEBRUARY 8, 2022
John was the co-founder with his brother Scott Ferber of the very well-known Baltimore-based ad network eventually called Advertising.com, which began in 1998 and sold to AOL for a reported $435 million (plus about $60 million cash) in the summer of 2004. The brothers stayed at AOL for two years, John working as a Chief of Product. Subsequently, Scott went on to found Videology and John is the Chairman of Bidtellect , a DSP focused on native formats and based in his adopted home state of Florida
All About Advertising Law
FEBRUARY 8, 2022
I’ve never really understood the saying “You can’t have your cake and eat it, too,” but I was reminded of it when I read U.S. District Judge Amy Totenberg’s opinion rejecting the FTC’s efforts to stay or voluntarily dismiss the federal court action brought against Fleetcor and its CEO. Some background: The FTC sued Fleetcor in December 2019 in federal court in Georgia, alleging the fleet leasing company failed to adequately disclose the fees it charged and made deceptive claims about the money t
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdPulp
FEBRUARY 8, 2022
Political language and the narrative framing used in campaign ads are smudgy windows with a view into today’s rancid media and political cultures. Corruption is rampant. Extreme claims and disinformation are in vogue. And if you happen to line up on the right, you will need to pay fealty to Don Trump. Let’s look at […]. The post Texans with Wildly Different Beliefs Are Running for Public Office appeared first on Adpulp.
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