Martech

JANUARY 4, 2022

“When I came on board three and a half years ago, the ambition was to build a marketing organization and strategy to drive growth for the company. I think about growth as three ‘Rs.’ Growth for the brand, which is reputation; growth for our clients, which is relationships; and growth for our business, which is revenue.” Teresa Barreira was outlining her vision before meticulously describing the steps on the way to achieving it.

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Marketing Communications MarTech 137

More About Advertising

JANUARY 4, 2022

London agency Who Wot Why is a relatively newbie that appears to have established itself in a relatively short time. Football punditry has become a booming industry as former star players (and some not so stars) find a profitable niche on the televised soccer gravy train. The innocuous-sounding, recent renamed Flutter (it also owns Betfair, The post Sky Bet eases into 2022 - with Roy Keane?

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Agency Advertising Finance Media 59

Martech

JANUARY 4, 2022

Today, digital ad verification platform Integral Ad Science (IAS) announced its acquisition of Paris-based content classification company Context. Context uses AI to classify images and video seen across digital channels, including social media and CTV. IAS will integrate Context’s AI-driven technology with its own Context Control suite, which enables marketers to target and deliver ads in suitable, safe contexts.

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Shipping Audience MarTech Marketing 105

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JANUARY 4, 2022

Two of the last year’s more notable advertisers are kicking off 2022, Heineken from Publicis Italia/Le Pub for its 0.0 no-alcohol beer and Wonderhood Studios for Starling Bank, this time aimed at businesses. Heineken is tackling the not insignificant task of persuading us that everyone can be included on social occasions, whether they’re getting pissed.

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Advertising Agency 59

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

JANUARY 4, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and here we go again. It’s the first work week of 2022 and so far it’s all a little disorienting, isn’t it?

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MarTech Marketing 103

More About Advertising

JANUARY 4, 2022

Many thanks to the many readers – including companies – who have supported MAA over the past two years via your donations. We’ve been overwhelmed by the support, from one-off to regular donations, and it’s been a real boon in the seeming never-ending pandemic. Regular monthly donations are especially appreciated. For advice companies are invited.

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Advertising Finance Media Agency 52