Martech
NOVEMBER 11, 2021
“As digital presence becomes a greater emphasis for businesses, a lot of companies are looking to find out how best to merge all of their activities and teams,” said Ryne Knudson, Senior Content Marketing Specialist for Brandfolder, at our recent MarTech conference. As a digital asset management (DAM) company, Brandfolder specializes in getting digital content organized and out in front of customers.
More About Advertising
NOVEMBER 11, 2021
John Lewis’s “Unexpected guest” has all the hallmarks of the retailer’s famous Christmas ads, including the downbeat version of a classic pop tune; in this case, “Together in Electric Dreams” by Phil Oakey and Georgio Moroder, reworked by Lola Young. But Somerset folk duo The Portraits claim that they got there first: they did an. The post John Lewis denies Christmas music plagiarism accusation first appeared on More About Advertising.
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Martech
NOVEMBER 11, 2021
The digital-first strategies many companies are adopting have removed countless in-person interactions and sped up sales cycles. This makes marketers’ online customer engagement more important now than ever. Elena Hoffman, Sr. Director of Platform Product Marketing at ON24, while speaking at our recent MarTech conference, pointed to a Gartner report that found B2B buyers spend just 17% of their entire purchase journey with sales representatives.
More About Advertising
NOVEMBER 11, 2021
Last year, O2 went all John Lewis with its first Christmas ad, but this year agency VCCP has found its own groove for the brand, recruiting a futuristic version of Santa’s elves — the Bubl army — to connect family, friends and loved ones across the UK. There’s also a promise that, for every plan. The post O2's loveable 'Bubl Army' brings real Christmas connection first appeared on More About Advertising.
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
NOVEMBER 11, 2021
The 2021 edition of the Digital Life Index , compiled by digital consulting firm Publicis Sapient, confirms that customers demand seamless digital experiences from brands. It also reveals which verticals are successfully providing those experiences, and predicts a “huge downside” for those that fail. This ongoing research project, based on a survey of over 9,000 individuals in 12 global regions, confirms that digital interactions are now strongly preferred to in-person encounters, es
More About Advertising
NOVEMBER 11, 2021
Rattling Stick co-founder Ringan Ledwidge, maybe the world’s best commercials director, has died aged just 50. Ledwidge founded Ratttling Stick with Daniel Kleinman and Johnnie Frankel in 2006. Ledwidge’s work included epics for Audi, Sainsbury’s. The Guardian, Levi’s and Puma. Rattling Stick says: “It is with a very heavy heart we have to announce that.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
NOVEMBER 11, 2021
London-based international marketing group MSQ has reported 35% year on year growth for the half year ended August (30% like for like) with EBITDA profits (the preferred measure for acquisitive companies) of £5.8m. Revenue was £42.6m. MSQ had a busy pandemic, acquiring venerable below -the-line agency MBA (now part of MBAstack) and Be Heard Group, The post MSQ progress "more than a Covid bounce" says CEO Reid first appeared on More About Advertising.
InMobi
NOVEMBER 11, 2021
Joe Esposito joined InMobi in July 2021 as our VP, Head of Agency Partnerships for North America. Learn more about him and why he likes working at InMobi. What are your responsibilities at InMobi? I lead Agency Partnerships in North America, driving deeper relationships and value exchange with the major agency holding companies and key independent agencies.
AdPulp
NOVEMBER 11, 2021
People who work in marketing communications spend a significant amount of energy and time making presentations. A great presentation is often the difference between failure and success, whether it’s a new business presentation or an internal creative review. Making remarkable presentations—just like making remarkable work—is a learned skill and there are smart people and companies […].
InMobi
NOVEMBER 11, 2021
As we head into the busiest time of the year for retailers in the U.S., what are the biggest retail mobile app trends? With brands and retailers increasingly pushing consumers to download and use their own mobile apps to make purchases this holiday season, who specifically should they be targeting in their app marketing strategies? To find out, we looked at the data.
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Martech
NOVEMBER 11, 2021
Marketing functions are at a turning point in their evolution. In the wake of recent challenges, CMOs and leaders face an imperative: reenvision operations and brand experiences to drive growth without more resources or taking more risk to move faster. Consistency in providing an on-brand customer experience is critical to scale. Delivering consistent brand experiences (e.g., unchanging messaging, values, and language across channels and the customer lifecycle) drives engagement and growth.
InMobi
NOVEMBER 11, 2021
Historically, the period from Thanksgiving to Cyber Monday, also sometimes known as Cyber Five, was the busiest part of the U.S. holiday shopping season. Will that be the case again this year? For one, shopping on Thanksgiving Day and on Black Friday will look very different this year. Major retailers like Best Buy, Target and Walmart have already announced that their stores will be closed on Thanksgiving Day.
All About Advertising Law
NOVEMBER 11, 2021
Last week two different bills were noticed by the House of Representatives that would provide additional remedial tools to the FTC to restore or replace some of what the agency lost when the Supreme Court struck down the agency’s ability to obtain equitable monetary relief under Section 13(b) of the FTC. Whether any of these bills ultimately become law is most uncertain.
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