Martech
OCTOBER 8, 2021
If marketers don’t take control of how customers perceive their brands, customers will. “One of the things we’ve got to remember about customers is that they always like to attribute personalities to the characters they interact with,” said Terry Flynn, president of multichannel marketing company Market Chord, in his recent MarTech presentation.
More About Advertising
OCTOBER 8, 2021
Wonderhood Studios is now up and running and its new campaign for challenger bank Starling is a refreshing turn of foot. Starling has the advantage of not being a legacy bank, so doesn’t have the unfortunate baggage many of them carry about. All the UK biggies have been hit with scandal at some time or. The post MAA Ad of the Week: Wonderhood for Starling Bank first appeared on More About Advertising.
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Martech
OCTOBER 8, 2021
What were you doing when Facebook went down on Monday? If you were like many of your fellow marketers, you were tearing your hair out because you couldn’t access any Facebook-owned sites like Facebook, Instagram and WhatsApp. No social posting. No campaign research, launches or analysis. Gaahhhhh! But some resourceful email marketers seized the opportunity to launch quick campaigns that capitalized gleefully on the global outage.
InMobi
OCTOBER 8, 2021
Want to learn how to harness the growing power of retail media in less than 30 minutes? In a recent Retail Dive webinar , Inder Singh, SVP of Commerce at InMobi; Surabhi Pokhriyal, Global Head of Digital Commerce at Colgate Palmolive and Melissa Burdick, President & Co-Founder of Pacvue, discussed how the retail media ecosystem is evolving and what retailers need to do to see real ROI from their media networks.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
OCTOBER 8, 2021
G2, the business software and services review site and marketplace, has added new ABM integrations to its existing integrations with LinkedIn Matched Audiences, Terminus, and Metadata. The new additions to the list are Demandbase, 6Sense, RollWorks and Triblio. One of G2’s offerings allows vendor subscribers to track target accounts viewing their profile, their category or their competitors.
Aronson Ads
OCTOBER 8, 2021
It’s no secret that working from home involves lots of quality time with other members of the household, including pets. These furry or scaly “co-workers” can brighten up your day, keep you motivated during particularly challenging projects, and just look adorable “sleeping on the job.” And they inspire us to become amateur pet photographers in an effort to capture their every move.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
OCTOBER 8, 2021
Ads present the product or service in the right light to motivate consideration and purchase. Content marketing is something different. Content-fueled campaigns are designed to please people and that’s pretty much it. In other words, content is a gift from the brand, not a clever request to purchase. Content also rewards customers and provides a […].
All About Advertising Law
OCTOBER 8, 2021
In the latest example of its creative use of different enforcement tools to obtain monetary relief in the wake of the Supreme Court’s AMG opinion, the FTC has resurrected a dormant authority to hold companies accountable, via significant financial penalties, for unfair and deceptive business practices. This week the FTC announced that it has put 70 for-profit higher education institutions—including some of the largest for-profit colleges and vocational schools across the country—on notice that t
More About Advertising
OCTOBER 8, 2021
The agency business yields to no-one in its ability to come up with new titles, mostly it seems involving an officer of some sort. I see that TBWAWorldwide has appointed Ben Williams (left) from R/GA as its first – presumably anyone’s first – global chief creative experience officer (or CCEO for short.) While one might. The post What's new in the adland name game?
Martech
OCTOBER 8, 2021
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, how will you seize the opportunity and speak directly to your audience? It’s more important than ever, strategically, not to associate your brand with a single platform or publisher.
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More About Advertising
OCTOBER 8, 2021
A rousing performance form Uber Eats’ latest star courier brings another fresh take to Mother’s ongoing campaign for the brand. Stage and screen actor Ekow Quartey delivers takeaway in dramatic fashion. He sees his job as more than just fulfilling orders, it’s rallying late night office workers, hungover friends and despondent football fans with the.
Martech
OCTOBER 8, 2021
This week, video technology company Brightcove introduced a new tool, Brightcove CorpTV, that aims at providing a platform to B2B marketers looking to launch Netflix-style streaming content. By building out a streaming channel with CorpTV, businesses will be able to release content that can be seen on smart TVs, mobile and other connected devices. The CorpTV platform also allows the streamer to monetize premium content, gain sponsorships and even sell ad time.
More About Advertising
OCTOBER 8, 2021
The three richest – and, therefore, likely most successful – football clubs in Europe may well be all controlled by Arab states next season (at arm’s length, er, obviously) as the UK’s Premier League waves through the acquisition of Newcastle by a Saudi investment group, linked to the state. The rather unlikely, although venerable, Newcastle.
InMobi
OCTOBER 8, 2021
This article first appeared on The Drum OTT video streaming consumption has skyrocketed over the past year globally due to the pandemic, which has presented many new opportunities. In fact, Southeast Asians streamed over 650+ billion minutes of streaming content on their mobile devices in a single quarter as per a recent report from Media Partners Asia.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Lemonads
OCTOBER 8, 2021
Affiliate success stories are extremely common for both marketers and advertisers, but there’s a lot of work that goes into creating a successful website. You need to understand the affiliate ecosystem, find a vertical you’re knowledgeable about that’s also profitable, and choose the best platform to build your site. There are dozens of different options to build your website, but WordPress (WP) is by far the most popular and arguably the most dynamic alternative out there.
InMobi
OCTOBER 8, 2021
This article first appeared on The Drum Home to over 250 million mobile gamers, Southeast Asia is a force to reckon with in the global gaming landscape. The mobile-first region has taken to gaming with great gusto, as most consumers hold an incredibly powerful gaming device in the palm of their own hands every single day, their smartphones. The mobile revolution has helped gamers jump previous barriers of entry and has unleashed a whole new generation of users.
Martech
OCTOBER 8, 2021
Data remains one of the most powerful assets in business. Those who know how to leverage it can execute data-driven campaigns with purpose, precision, and laser vision. And those who don’t are likely to have rudderless marketing campaigns that struggle to stay afloat. The reality is that businesses are amassing more data than ever before. The landscape has changed, and customers today are in a noisy den of marketers, each working tirelessly to grab their attention.
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