Thu.Aug 19, 2021

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Pandemic challenges intensify need for customer data platforms

Martech

While the global pandemic may have had a dampening effect on business in general, it also seems to have raised interest in precisely the types of solutions that customer data platforms (CDPs) deliver. When stay-at-home orders and social distancing guidelines spurred the movement of customer interactions – both B2B and B2C – to digital channels, marketers became increasingly interested in technologies that collect data from those interactions, unify them, deliver insights and enable campaign orch

MarTech 122
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David Droga Named New CEO of Accenture Interactive

AdPulp

David Droga has been promoted. Accenture PLC is naming David Droga as chief executive officer and creative chairman of Accenture Interactive. In his new global role, Droga will be charged with delivering creative excellence to accelerate results that sustain business growth. During the last fiscal year, Accenture Interactive grew to $10.6 billion in revenue.

Agency 100
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More downtime for Salesforce

Martech

Salesforce users complained of an outage, or at least very slow load times, beginning around 8.20 a.m. EST today. The quantity of complaints to Downdetector.com peaked around 10 a.m. By early this afternoon, Salesforce was reporting that the incident had been mitigated for all customers, save for those using one instance (or server), NA151, which was requiring a manual re-start.

MarTech 115
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Models! Old Models! Old Beautiful Models!

Advertising to Baby Boomers

Yours Truly doesn’t need much coaxing to blog about beautiful models. I’ve been doing it for over fourteen years: 21 FEBRUARY 2007 Dove Pro-Age Campaign … Baby Boom women are the real age revolutionaries. Many are feeling very empowered, very alive, and ready to take on the world. While they could do without some of the wrinkles and some of the aches, ask most women over forty if they would like to live their twenties and thirties all over again, and they'll say, "No thanks.

Fashion 88
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Amp sound branding’s Michele Arnese: why brands investing in sound climb higher up the scale

More About Advertising

Could your brand currently be recognised if it cannot be seen? Even pre-Covid, consumers were flocking to ‘brand invisible’ environments, through their smart speakers and voice devices – the pandemic has only accelerated touchless and mobile interactions. A rise in streaming and audible content such as podcasts has pushed marketers to shift spending and boost.

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PrograMetrix Makes the AdExchanger Programmatic Power Players List in 2021 as a Top Programmatic Agency

PrograMetrix

PrograMetrix Makes the AdExchanger Programmatic Power Players List in 2021 as a Top Programmatic Agency. PrograMetrix, a Seattle-based and highly specialized programmatic advertising agency, has been selected by AdExchanger as one of the top programmatic power players in 2021. Related: What to Expect from Working with a Programmatic Agency. The programmatic power players list is the digital marketing industry’s first searchable guide to the best agencies and tech providers in the business.

Agency 52

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PrograMetrix Makes the AdExchanger Programmatic Power Players List in 2021 as a Top Programmatic Agency

PrograMetrix

PrograMetrix Makes the AdExchanger Programmatic Power Players List in 2021 as a Top Programmatic Agency. PrograMetrix, a Seattle-based and highly specialized programmatic advertising agency, has been selected by AdExchanger as one of the top programmatic power players in 2021. Related: What to Expect from Working with a Programmatic Agency. The programmatic power players list is the digital marketing industry’s first searchable guide to the best agencies and tech providers in the business.

Agency 52
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David Droga takes top role at Accenture Interactive

More About Advertising

David Droga (below) has been annointed as the new CEO (and creative chairman, of course) of Accenture Interactive, the consultancy-owned marcoms group that acquired D5 in 2019. He succeeds Brian Whipple who’s retiring. The move is, presumably, a sign that the acquisition of D5 has been a success and, maybe, that the $10.6bn primarily digital. The post David Droga takes top role at Accenture Interactive first appeared on More About Advertising.

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Programmatic Marketing: Everything You Need to Know to Start Trading

Smarty Ads

Nowadays, it is hard to imagine a world of online advertising without programmatic marketing. Once programmatic technology entered the industry, the landscape shifted towards automation and real-time trading so the whole process became more effective. To use this mechanism efficiently, it is not enough to have only tools and solutions.

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Samsung breaks with boring ad past with W+K Amsterdam extravaganza

More About Advertising

A while back we accused Samsung of producing boring, cliche-ridden advertising, specifically its Olympics effort. It would be nice to think they were listening but, more likely, someone had the same insight when they commissioned this extravaganza from Wieden+Kennedy Amsterdam. “I’m open to that” does indeed describe the many possibilities phones offer these days (and.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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The Real Story on MarTech: Where should personalization reside in your new stack?

Martech

Online personalization as a concept has been with us for more than two decades, but recent developments have elevated its importance for martech leaders: Greater attention to test and optimization leading to demands for more “always-on” personalization programs; Better access to customer data and segments, opening up possibilities for more targeted experiences in any digital setting; Emergence of AI and ML-based approaches for automating personalization logic; and Heightened customer expectation

MarTech 132
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Wonderhood finds a way to make used car sales look fun for Motorway.co.uk

More About Advertising

Motorway.co.uk is one of the many used car sales sites that has launched in the last couple of years, but this ad by Wonderhood Studios should make it stand out from the pack. The brand’s chief marketing officer is Lloyd Page, who joined in February from MoneySuperMarket, where he worked up the Money Calm Bull. The post Wonderhood finds a way to make used car sales look fun for Motorway.co.uk first appeared on More About Advertising.

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Watching B2B TV: Thursday’s Daily Brief

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and do you switch on the TV to watch B2B? The new trend towards B2B vendors in the tech space streaming quality video content brought out some skepticism in some of my colleagues.

Retail 115
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The Best 20+ Online Dating Affiliate Programs

Lemonads

Online Dating Affiliate Programs. Dating Online is a norm nowadays. There are more than 40 million Americans using online dating websites and those users range from young to old. The online dating market offers options for all kinds of relationship duration, personality or cultural preferences from ethnicity to religion, and everything in between. If you work with affiliate marketing for a very specific niche , you will for sure find an online dating affiliate program that you can promote amongs

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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International SEO: How to Optimize Your Website to Capture a Global Audience

Single Grain

Unless your products or services are specifically local, your business needs to target visitors from different countries. Imagine that you are a grocery e-commerce store owner and you want to increase your market share in major countries, including the United States, Russia, India, China, Canada, Brazil, Australia, etc. You will need a website to display your products to people from culturally diverse backgrounds who speak different languages and are looking for the products that you sell.

SEO 98