Martech
DECEMBER 1, 2021
Believe it or not, but sometimes marketing technology management requires a practitioner to serve another department. There are probably plenty of reasons why this may occur. One main reason is when other teams piggyback off one of marketing’s services. This makes sense since it is inefficient (and likely expensive) for departments to use their own services when other departments currently have suitable options.
More About Advertising
DECEMBER 1, 2021
Ads of the Year. Trying to remember a good, recent ad is like trying to remember a joke. So I had to scroll through my WhatsApp groups to find the ads that my non-advertising friends shared with me, along with their always depressing question ‘Is this one of yours?’. This year they shared just two. The post Wunderman Thompson ECD Tom Drew: my Ads of the Year first appeared on More About Advertising.
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Martech
DECEMBER 1, 2021
Leading link management tool Bitly announced its recent acquisition of QR code generator platform Egoditor GmbH. The decision will expand Bitly’s already growing SaaS solutions to capture a wider marketer in search of digital experience platforms. Egoditor is well-known for its decade-long dominance in the QR code software market. Adding its unique capabilities to Bitly’s link sharing, shortening, and analyzing tools will make it easier for businesses to interact with consumers.
More About Advertising
DECEMBER 1, 2021
Asda’s venerable George fashion brand is showing signs of life under new Asda owners and agency Impero. Now following a successful back-to-school promotion, it’s entering the Christmas lists with some rather surprising guests, including initially trepidatious trans Jabarri. “Tis the season to slay it,” we’re advised, in a celebrating of New York Ball alt culture.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
DECEMBER 1, 2021
Urgent requests make it hard to prioritize the most strategic jobs. But when you standardize and centralize the entire process, you can make data-driven resource decisions and ensure the most strategic work gets done first. In this webinar, join Adobe Workfront as they share six proven methods to handle the onslaught of marketing requests, prioritize the most important work, and increase your value to make 2022 your best year yet.
More About Advertising
DECEMBER 1, 2021
ITV and Uncommon’s “Britain Get Talking” campaign hits just the right note for Christmas, with this humorous film from Motherland director Simon Hynd. It takes a serious turn at the end without getting preachy. The channel’s favourite celebs have come out to play, with Phillip Schofield, Lorraine Kelly, Helen Worth, Gino D’Acampo and Scarlet Moffatt.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
DECEMBER 1, 2021
Go-go marketing services group MSQ has bought design firm Elmwood to merge with venerable Holmes & Marchant to create what it calls a new global design agency model, trading globally as Elmwood. The new entity will have over 200 staff with offices in the UK, Asia and US. Paul Galesloot from Elmwood will be CEO, The post MSQ adds Elmwood to Holmes & Marchant to create global design contender first appeared on More About Advertising.
Martech
DECEMBER 1, 2021
Good morning, Marketers, what do your travel plans look like? As the Omicron variant starts to raise global concerns about the path of the COVID-19 pandemic, it is certainly creating uncertainty for event organizers. In fact, this week the World Trade Organization cancelled its planned Geneva summit and more cancellations are likely to follow. Through our Events Participation Index , we’ve been tracking how marketers feel about attending in-person events in order to help organizers take the puls
More About Advertising
DECEMBER 1, 2021
Dentsu global CEO Wendy Clark has gone back to her former employer DDB to poach a new global chief strategy officer. Alex Hesz, who spent more than 10 years at adam&eveDDB (he joined when adam&eve was still an independent shop), and was promoted to DDB’s global CSO last year, has jumped ship. In this new. The post DDB's Alex Hesz joins Dentsu in global chief strategy role first appeared on More About Advertising.
PrograMetrix
DECEMBER 1, 2021
How to Use LinkedIn Advertising to Target CBD & Cannabis Business Decision Makers. Marketing a cannabis or CBD brand online is no easy feat. Many of the most common means for digital advertising aren't available to cannabis and CBD businesses. That's because while cannabis is recreationally legal in 19 states (and counting), it's still illegal at a federal level.
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Frequence
DECEMBER 1, 2021
While an advertising technology company is only as good as its products , it's also true that without talented software engineers, there is no product. The Frequence engineering team is the brains behind developing our all-in-one marketing platform that allows local advertisers to target customers in a highly effective way. Head of Engineering, Amit Dar , discusses how the engineering team contributes to the Frequence platform, what core products they are responsible for, and what he looks for i
Martech
DECEMBER 1, 2021
“The mobile phone is quickly becoming the source of our identity,” said George Corugedo, CTO of customer data platform Redpoint Global, in his session at our MarTech presentation. “In a few years, your driver’s license, your passport — all these documents of identity — are going to be digitized to be displayed when necessary.”. With so much personal data going digital, consumers are now aware of gaps in their online privacy.
Smart-Hub
DECEMBER 1, 2021
Getting people’s attention is a task that becomes more challenging every single year. That is because the competition in various industries keeps growing, and people have their attention pulled away by all kinds of content and gimmicks all the time. This trend has put tremendous pressure on advertising agencies and professionals to develop better strategies to get brands and messages out to the right people at the lowest cost possible.
Paleo AdTech
DECEMBER 1, 2021
Jeremy Ring was the first on-staff salesperson at Yahoo!, joining just before the IPO in in 1996. He entered the Yahoo! rocket very early and rode it through its rise and rise until shortly after the dot-com bust of 2001, when he decided “it was time” and disembarked. Subsequently, Ring got into politics in the State of Florida as a State Senator , and he now runs the GTM Group consulting firm.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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