Martech

NOVEMBER 29, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and back to work. However you chose to spend the holiday — at home or traveling, with immediate or extended family — we sincerely hope it was good for you, and a welcome respite before the succession of big holiday shoppin

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NOVEMBER 29, 2021

Vodafone’s a funny old company: enormous, obviously, but one that’s mostly seemed to struggle with its advertising. Emotion and Vodafone seem strangers, even though it devoted much time and money to a series of such tales starring Martin Freeman a few years back. Maybe Vodafone sounds just too robotic: it began in the mists of. The post How come Vodafone Ireland gets this advertising lark?

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Martech

NOVEMBER 29, 2021

Building links isn’t easy and navigating the link-building landscape nowadays is complicated. Many agencies and platforms out there claim to do incredible work, but it’s hard to know who to trust. Some services use white hat link-building tactics that search engines love, and others build low-quality links using unnatural tactics. What is link building, and why is it important?

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NOVEMBER 29, 2021

The Tan Hill Inn is Britain’s highest pub, and the location for adam&eveDDB’s 2017 “Snowed In” Christmas spot, in which villagers gather for a drink at the 17th century inn and find themselves trapped by the weather into putting on an unconventional festive meal. Now, thanks to Storm Arwen, it’s happened in real life, and.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

NOVEMBER 29, 2021

With workers holding the upper hand in the job market, employers are under pressure, not just to provide fair compensation, but to address quality of life issues — including not just work/life balance and opportunities for remote or hybrid working where appropriate, but ensuring teams are diverse and workplaces inclusive. Not only are diversity, equity and inclusion important assets when it comes to retaining talent; they are increasingly important factors in recruiting talent too.

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NOVEMBER 29, 2021

Can you have a sustainable Christmas? You don’t have much choice if you have an infant following you around upbraiding you for your bad habits. Vienna-based financial services Erste Group usually racks up the views with its Christmas efforts and this piece of winsome animation (winsome animation is big on the continent at this time. The post Erste's Christmas message: 'believe in tomorrow' first appeared on More About Advertising.

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NOVEMBER 29, 2021

Honda’s “Power of Dreams” line has had many iterations, and the latest — a pan European effort from VCCP — aims to move away from product-focused marketing and build a connection with consumers. The strategy is sound, and the result is a mixed bag of motorcycle scenarios and motivational quotes, which probably covers most people.

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Martech

NOVEMBER 29, 2021

Deloitte Digital, a consultancy focusing on experience, announced that its parent company, Deloitte, acquired Ad2Pro Global Creative Solutions Private Limited (Madras Global) for an undisclosed sum. This acquisition is expected to enable Deloitte Digital to offer customers support in content production for campaigns, websites, mobile apps, social and other digital channels.

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NOVEMBER 29, 2021

There must be money in potatoes: Albert Bartlett is all over the airwaves in the UK with ‘Make It Extraordinary,’ enlisting a troupe of acrobats in the cause of the not-so-humble spud. Back in 2014 the brand made headlines when chef Michel Roux, of Le Gavroche fame, chose his brand ambassador role for AB over. The post Albert Bartlett gives potatoes star appeal first appeared on More About Advertising.

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Martech

NOVEMBER 29, 2021

Adobe projects between $10.2 and $11.3 billion to be spent online this Cyber Monday, which would make it the biggest e-commerce spending day of the year. This means it could run steady with last year, when $10.8 billion was spent online. The Black Friday numbers indicate a slight headwind from last year. Black Friday and Thanksgiving Day were down and even, respectively, this year.

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InMobi

NOVEMBER 29, 2021

This article first appeared on The Drum The last two years have brought about many changes in the programmatic advertising landscape. With the phase-out of third-party cookies and the emergence of ATT (app tracking transparency), there are innovative solutions springing up within the ecosystem. It is now imperative for brands to not only embrace digital transformation but also build their own data and technological capabilities to stay ahead of the competition and reach consumers in a meaningful

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