Martech

NOVEMBER 10, 2021

Zeta Live 2021 will convene the industry’s most forward-thinking marketers and business leaders for insightful discussions on the future of marketing. Sessions will explore the intersection of marketing, innovation, creativity, and technology within a digital-first world over a two-day hybrid (in-person and virtual) immersive experience. Program highlights include: “Outlook 2022: Disruption Predicted” with Sir Martin Sorrell (S4 Capital Executive Chairman & Founder) “Through the Looking Glas

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Marketing MarTech Media 94

AdPulp

NOVEMBER 10, 2021

Food advertising is best when it serves up a healthy dish of appetite appeal. What does this mean? It means the ad ought to make a hungry person want to drop what they’re doing and eat. This ad for Wendy’s new Hot & Crispy Fries is a good example of the appetite appeal approach at […]. The post Wendy’s Won’t Let Cold and Soggy Fries Through the Window appeared first on Adpulp.

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Martech

NOVEMBER 10, 2021

Leading video software platform Vimeo has announced that it will be acquiring Wibbitz, a video creation suite for enterprises, and WIREWAX, a video platform offering integrated shopping technology. The move seems to be part of the company’s efforts to expand its video creation, editing, and marketing capabilities. Wibbitz’s enterprise-grade video technology and WIREWAX’s drag-and-drop interface will help brands create more engaging, high-quality videos for their marketing campa

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More About Advertising

NOVEMBER 10, 2021

The by now regular appearance of Aldi’s Kevin the Carrot isn’t quite an ad event of John Lewis proportions but maybe it’s becoming so at the Gogglebox end of the market. Another regular is Charles Dickens’ Ebenezer Scrooge. Here he is, yet again, this time in the form of an unloved, uneaten banana – Ebanana. The post Kevin the Carrot returns in triumph for Aldi first appeared on More About Advertising.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Bannerwise

NOVEMBER 10, 2021

Black Friday shoppers often make purchases both online and in-store, but online sales have been growing exponentially in the past years. The COVID-19 pandemic and subsequent lockdowns have contributed to this growth. In 2020, during Black Friday 100 million consumers shopped online and US companies brought in $14.13 billion in online sales.

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Marketing 52

More About Advertising

NOVEMBER 10, 2021

Mariah Carey, the undisputed Queen of Christmas, is cashing in on the holiday season by teaming up with McDonald’s to present a “12 Days of Christmas” menu starting on 13th December, with one free item given away every day as long as you spend a dollar via the app. It’s all the brainchild of Wieden+Kennedy. The post All Mariah Carey wants for Christmas is a McDonald's menu first appeared on More About Advertising.

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More About Advertising

NOVEMBER 10, 2021

Ads come from unexpected places these days: Coca-Cola’s striking departure from Christmas tradition is from DentsuMB for example (MB being a long overdue rebrand of Dentsumcgarrybowen presumably) even though Coke has just spent two years deciding to give most of its work to WPP. Now Mars has entrusted PR firm Taylor Herring (recently acquired by.

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Advertising Agency 59

Aronson Ads

NOVEMBER 10, 2021

“Relax in luxury behind the wheel of this track-inspired performance car!”. Imagine shopping for a new car, and you have narrowed down your options to a specific model but aren’t sure which trim you want. And then you read the statement above, feeling amiss because it doesn’t quite add up to what you’ve read about your desired car so far. Content writing is more than just writing.

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More About Advertising

NOVEMBER 10, 2021

The tear ducts can be over-used at this time of year as we wade through what we might call the post-Covid “reconnecting Christmas.” Stand by for the latest from the US Ad Council and the various bodies supporting a long-running adoption campaign. More than 900,000 children and young people have been adopted from the US. The post Sorensen adoption epic shows Ad Council at its best first appeared on More About Advertising.

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More About Advertising

NOVEMBER 10, 2021

WPP’s Wunderman Thompson, which found itself in the news over the sex discrimination case brought by five male former staff members, as added to its diversity and inclusion armoury with the appointment of Sufia Parkar (below) from McCann as EMEA inclusion, equity & diversity director. Don’t really see where equity comes into it, but never.

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