More About Advertising

OCTOBER 5, 2021

Most new IKEA ads are an event and Mother has delivered again with ‘Every home should be a haven,” featuring some muscly teddy bears ensuring a dad and daughter can get some quality time away from the cares of the world – temporarily anyway. Marketing communications manager Kemi Anthony says: “As the foundation of our. The post IKEA's new muscly bears from Mother could be winning trend first appeared on More About Advertising.

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Martech

OCTOBER 5, 2021

Mailchimp, the marketing platform which serves primarily small businesses, has announced new functionality to help optimize email campaigns. Content Optimizer will recommend specific improvements to email campaigns based on an AI-driven comparison of the content with best content practices gleaned from Mailchimp’s billions of marketing data-sets.

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AdPulp

OCTOBER 5, 2021

Facebook is under fire from all directions. Former employees are venting. The press is screaming. The federal government seeks to break the company’s monopolistic hold. And we the people just want to scroll—something that was denied to billions of addicted users of Facebook, Instagram, and WhatsApp for more than seven hours on Monday. In the […].

Media 87

Media 87

Martech

OCTOBER 5, 2021

Choosing the best marketing analytics tools for your organization’s website takes a certain level of discernment. Not every business depends on pageview tracking; product teams rely on valuable data that some tools aren’t designed to track. “Over the years I’ve seen teams build up troves of unusable data,” said Lex Roman, Growth Designer at website optimization and design company Super Easy Digital, in her recent MarTech presentation. “If you want to be able t

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

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OCTOBER 5, 2021

“You have to be in it to win it” they used to say. Maybe you have to be a knowledgeable gamer to make sense of adam&eveDDB’s launch film for EA Sports’ FIFA 22. Now with “hypermotion” which seems to mean you can dissolve players and replace them with, what? Avatars? Then, again, that’s who they’re.

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Martech

OCTOBER 5, 2021

It’s up to marketers to make the case for the technology they want to use. More than they might think, marketers hold the future of their organization’s digital transformation in their own hands. This was the message from Michael McCune, Senior Director at Gartner, at our recent MarTech conference. “Every marketing leader wants to break free of the constraints to their transformation, and often these constraints are portrayed as obstacles that others put in marketing’s way,” said McCune.

Marketing 101

Marketing MarTech Manufacturing ROI 101

RevX

OCTOBER 5, 2021

Are you glued to your devices following the games? You're not alone. We're in the midst of the IPL season once more, and mobile users are eager to stream and watch the games and get all the latest updates on results. On Indian Premier League can only be one winner, but every vertical has something to gain during this season in the mobile business world.

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More About Advertising

OCTOBER 5, 2021

Fast-growing marketing group MSQ has bought creative production studio Brave Spark. In the last year MSQ has also bought Be Heard Group and MBA. Brave Spark, which works for Hiscox, Arlo, Hitachi and Trivento among others, will be based in MSQ’s new Covent Garden London office. MSQ will also roll out Brave spark globally. MSQ. The post Now MSQ buys production studio Brave Spark first appeared on More About Advertising.

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Lemonads

OCTOBER 5, 2021

If you’ve implemented digital marketing into your company strategy or established a successful online platform you’re probably familiar with third-party cookies. And no, we are not referring to the sweet goodies you can find at bakery stores across the world. In the digital marketing context, third-party cookies are simple pieces of code that help track user behavior throughout the internet.

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Cookies First-Party Cookies GDPR Affiliates 52

More About Advertising

OCTOBER 5, 2021

A Winning Gamble. I don’t like gambling ads. I don’t like the product they promote, the way that most are executed, the inconvenient truth that children still see and hear so many of them. I do, however, like the new Ladbroke’s commercial, “Balloon” from new agency Neverland, or “Keepy-Uppy” as it should really be known. The post Laurence Green: a winning gamble from Ladbrokes first appeared on More About Advertising.

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