Adweek
SEPTEMBER 30, 2022
After seven years, Trevor Noah is taking his final bow. On Thursday, The Daily Show With Trevor Noah host announced his surprising exit from late-night TV. During the seventh anniversary as host, Noah got nostalgic, talked about getting clarity on a recent trip to India and revealed the news in front of the studio audience.
VideoWeek
SEPTEMBER 30, 2022
Today we’re delighted to be launching the digital edition of the CTV Advertising Guide 2023. You can download your free copy here. For years the connected TV landscape has been dominated by the paid subscription services. But finally, as many have long predicted, advertising is taking centre stage in the CTV world: Netflix and Disney+ are launching ad-supported tiers, broadcaster offerings are growing at pace, and FAST services are creating new distribution models for CTV publishers both o
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Adweek
SEPTEMBER 30, 2022
In addition to the looming demise of the cookie, myriad incoming state privacy laws will be a challenge for advertisers. Five states--California, Virginia, Colorado, Connecticut and Utah--will begin enforcing privacy laws in the new year. Last month, Sephora was hit with a $1.2 million fine for allegedly violating California's privacy laws and sharing people's data.
Martech
SEPTEMBER 30, 2022
As customers, we’re all bombarded with marketing messages everywhere we turn. And, if a company’s message is not relevant to us or our interests, we tune it out completely. That is why businesses need to adopt disruptive marketing strategies to stay competitive. Disruptive marketing is about more than just creating a buzz. It’s about rethinking the way you do marketing and breaking the rules you’ve been playing by.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
SEPTEMBER 30, 2022
Growing up in the '80s and '90s meant having a front row seat to what Houston-based associate creative director and copywriter Luis V?squez calls "the most hyperbolic ads and films ever to exist." He doesn't consider that a bad thing. In fact, the era's robust approach to entertainment and creativity is what sparked his love.
Marketing Dive
SEPTEMBER 30, 2022
The brand tapped popular TikTok creator E.J. Marcus to play Toby, the 280-year-old vampire influencer that believes “humans are people too.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
SEPTEMBER 30, 2022
An interview withJill WittkoppVP of Product Jill Wittkopp, VP of product at the IAB Tech Lab, will be speaking at Programmatic I/O, taking place in New York City from October 17-18. Click here to register. You can’t have supply path optimization (SPO) without supply chain transparency. The IAB Tech Lab’s ads.txt and sellers.json initiatives shed. Continue reading » The post Supply Chain Transparency Is Key To Supply Path Optimization appeared first on AdExchanger.
Adweek
SEPTEMBER 30, 2022
Nielsen and Roku are adding to their long-existing relationship. The companies are set to enable four-screen measurement across traditional TV, connected TV, desktop and mobile. Basically, this means that marketers who run ads across Roku's platforms can deduplicate campaign reach and frequency across the four screens as part of Nielsen's Total Ad Ratings product.
VideoWeek
SEPTEMBER 30, 2022
Advertisers are leaving Twitter due to their ads appearing alongside tweets trading child pornography, Reuters reported on Wednesday. According to research by cybersecurity firm Ghost Data, more than 30 brands ended up on the profile pages of accounts soliciting exploitative content, using keywords such as “rape”, “teens” and “13+” The brands include Disney, NBCUniversal, Coca-Cola and Scottish Rite Children’s Hospital.
Adweek
SEPTEMBER 30, 2022
Swiss luxury fashion house Chopard is using an augmented reality try on lens from Snapchat to promote its new My Happy Hearts collection of hearts that can be worn by themselves or stacked as accessories. Chopard teamed up with creative studio Busterwood and media agency Keyade on the initiative, which enables Snapchatters to virtually try.
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AdExchanger
SEPTEMBER 30, 2022
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…. The post Comic: InstaTikSnapTokTube appeared first on AdExchanger.
Adweek
SEPTEMBER 30, 2022
If you were a child of the 1980s or '90s, you probably remember My Little Pony. Though the colorful, miniature horse figurines may not be as prevalent in children's bedrooms today, the brand has lived on through a media franchise and even gained a cult following among adults. The Hasbro toy's new adventure sees the.
AdExchanger
SEPTEMBER 30, 2022
Forget the post-cookie future. For Dailymotion, user-based targeting is already a thing of the past. Hamza Kourimate, VP and global head of sales marketing and data solutions at Dailymotion, spoke to AdExchanger on how the video platform is using its first-party data trove to build a contextual framework for video. The post Dailymotion Is Putting All Its Eggs Into Contextual appeared first on AdExchanger.
Adweek
SEPTEMBER 30, 2022
Though the pandemic shut down Twitch's TwitchCon for a time only to see it temporarily replaced with the virtual GlitchCon, this gathering of livestreamers, fans and peers made a big return in July with its Amsterdam edition. Continuing the theme of coming back bigger than ever in 2022, the convention has tapped Megan Thee Stallion.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
SEPTEMBER 30, 2022
My kingdom for an independent third-party administrator. Although The Trade Desk is still seeking an entity to fulfill the admin role for Unified ID 2.0, it continues to strike partnerships to support UID2 in the meantime. On Thursday, Optable became the latest company to partner with The Trade Desk via UID2. The integration is in. Continue reading » The post (Clean) Room For One More: Optable Joins Unified ID 2.0 appeared first on AdExchanger.
Adweek
SEPTEMBER 30, 2022
In recent years big budget TV campaigns have embraced the trend of "sadvertising"--telling audiences emotive stories, typically soundtracked by a twinkling piano score and punctuated with a meaningful message. Retail marketplace eBay has turned this format on its head in a fresh ad from Paris-based agency Artefact 3000. "The Camera," directed by Vincent Lobelle, starts.
Marketing Dive
SEPTEMBER 30, 2022
A heavier push beyond traditional text-based search into visual and multi-media areas comes amid the rise of apps like TikTok and Reddit.
Adweek
SEPTEMBER 30, 2022
Alisa Bowen has been elevated to president of Disney+, the company announced Thursday. In the new role, the Disney+ president will attempt to build the streaming service's reputation as a global destination for premium content. Bowen will continue reporting to Michael Paull, president, DTC, Disney media entertainment and distribution. "Alisa has been an indispensable member.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
SEPTEMBER 30, 2022
DoubleVerify has announced new measurement tools for retail media networks. They are currently being used by the company’s new partner Best Buy Ads and the ad networks for Amazon, Walmart, Target, Macy’s and Kroger’s. Advertisers using these retail media networks will have access to third-party measurement tools provided by DoubleVerify. Additionally, as part of the partnership with Best Buy, DoubleVerify provides these tools for Best Buy’s use in their own brand campaigns.
Adweek
SEPTEMBER 30, 2022
The menu in this stylishly minimalist shop listed various "strains," along with the effects each could have, and showcased the products in clear glass jars for best visibility. Employees, meanwhile, used digital scales to measure every order down to the precise gram. Outdoor ads beckoned consumers to visit the popup in Toronto's trendy Queen Street.
Marketing Dive
SEPTEMBER 30, 2022
Built with Microsoft, the app features a personalized “For You” page and vertical video and will be home to a plethora of exclusive game content.
Adweek
SEPTEMBER 30, 2022
Despite rising inflation and economic uncertainty, U.S. ad sales are projected to fly past $300 billion for the first time ever, according to Magna's latest advertising forecast. Based on financial reports, Magna states that U.S. media owner advertising revenues grew 11% year-over-year to $151 billion in the first half of 2022. And though a weaker.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdExchanger
SEPTEMBER 30, 2022
By now, you’ve likely heard the term “data clean room.” In fact, you’re probably sick of it. But data clean rooms, like the goings-on within regulatory and self-regulatory organizations, remain largely unknown, if not downright misunderstood, by many in the industry. Which is why this week we break down the latest clean room news, including. Continue reading » The post The Big Story: Data Clean Rooms And Misleading Claims appeared first on AdExchanger.
Adweek
SEPTEMBER 30, 2022
The streaming wars fiercely continue with established and emerging platforms vying for attention and subscription fees. That is something platform Lionsgate+, formerly StarzPlay, is focused on driving through its international campaign showcasing how its content affects the hearts and nerves of thrill-seeking viewers. A 360 campaign from adam&eveDDB, which won the project to relaunch the.
AdExchanger
SEPTEMBER 30, 2022
Jeffrey L. BowmanCo-founder and CEO“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeffrey L. Bowman, co-founder and CEO of Reframe. The marketing, publishing, advertising and communication industries have historically been on the cutting edge of diversity efforts with.
Adweek
SEPTEMBER 30, 2022
Nonfungible tokens--or digital collectibles, as Meta refers to them--are now available to all Facebook and Instagram users in the U.S., as well as the more than 100 countries where the company started testing the feature in August. Meta began testing digital collectibles on Instagram in May with "a handful" of collectors and creators in the.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdExchanger
SEPTEMBER 30, 2022
Sponsored post byRémi Lemonnierco-founder and president, ScibidsScibidsSPONSORED BY:Advertisers’ increasing reliance on paid digital advertising channels to drive brand and sales growth, coupled with looming macroeconomic uncertainty, is urging them to understand how to get more out of their digital ad investments. But the growing complexity of the digital media landscape – from first-party data to.
Adweek
SEPTEMBER 30, 2022
On this week's episode of the Most Powerful Women in Sports podcast, South Carolina's Dawn Staley likely needs no introduction. The Olympic gold medalist and Gamecocks head coach joined Adweek's senior TV reporter Mollie Cahillane to talk about inequity in the college game, Brittney Griner's wrongful detainment in Russia, her brand partnerships and the future.
Martech
SEPTEMBER 30, 2022
Has content become a dirty word? Join Ed Breault, CMO of Aprimo, to talk about the ultimate necessity of content operations to deal with digital pollution both at the macro and the micro levels so your organizations can rethink how you plan, create, manage and deliver remarkable customer experiences that scale. Register today for “Has ‘Content’ Become a Dirty Word?
Adweek
SEPTEMBER 30, 2022
The rise of subscription media means there will always be people who want to try and find a way to watch the big sporting games somehow for free. This is an issue French broadcaster Canal+ highlights in its campaign as people stare over others' shoulders and around doors to catch the real-time action. With UEFA.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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