Martech
DECEMBER 23, 2021
A number of top financial companies, led by JPMorgan Chase and Invesco, are investing ad dollars in educating consumers about cryptocurrencies, according to new data from advertising intelligence platform MediaRadia. Advertising spend for digital currencies reached over $119 million in 2021, a 159% increase from 2020. The top five digital currency advertisers for 2021 were: JP Morgan Chase & Co.
More About Advertising
DECEMBER 23, 2021
I’ve no doubt the denizens of Les Magasins Généraux in Paris are just as data-driven and digitally smart as agencies are supposed to be these days but they’re also still capable of advertising that makes you smile and generally feel a little better about a (sometimes) grim old world. At Cannes BETC Paris won a. The post MAA Ad of the Week: BETC's Emily in Paris first appeared on More About Advertising.
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Martech
DECEMBER 23, 2021
Brands have long understood the importance of customer-centric approaches to marketing. But the notion of “responsible marketing” is gaining steam, filling the gaps those other approaches failed to address. “It’s marketing with a conscience,” said Frank Brooks, head of EMEA marketing at dotdigital. “It’s ensuring you’re not just doing things for the sake of doing it by the book — you’re going above and beyond to put your customers first, to think about the wider impact your marketing
More About Advertising
DECEMBER 23, 2021
Wishing you a wonderful Christmas and a healthy and happy new year. We would also like to take this opportunity to thank you for your generous support of MAA and hope we can count on this going forward too. Your support has helped us to continue sharing insightful and informative stories as the alternative voice. The post Happy Christmas and holidays from MAA first appeared on More About Advertising.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
DECEMBER 23, 2021
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and here we are again. Does it seem like just yesterday we were preparing to say goodbye and good riddance to 2020?
More About Advertising
DECEMBER 23, 2021
What a difference a year makes. This time 12 months ago it was all lockdowns and bubbles and social distancing and now it’s…oh. So what was the best work from Adland in 2021? Is it just me, or was it another ‘not a vintage year’? In these stressful times, with businesses going bust and our. The post Graham Fink: creativity in 2021 - don't make ads, make TikToks first appeared on More About Advertising.
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