Tue.Jul 26, 2022

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A&W Finds New Hype Man in Ryan Reynolds—No, Not That One

Adweek

A&W, a feisty challenger brand with a throwback vibe, has played with the concept of celebrity in the past, elevating its own workers to star in its advertising while fast food rivals made deals with world famous musicians and influencers. But there's no denying the allure of true name recognition. So the chain has enlisted.

Food 267
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10 Social Media Analytics Tools Perfect for Beginners AND Pros

Ad Espresso

In this article, we’re going to discuss what social media analytics tools really are, why you need them, and which solutions are the best on the market. Social media marketing is a great way to build an audience, drive traffic, and generate leads for your brand. However, if you don’t have the data to inform Read More.

Media 126
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Sorry This Is Late. I Was Depressed

Adweek

I spent the month of May, Mental Health Awareness month, not wanting to get out of bed. I'm Bipolar II. That's the less severe one. Many people with BP-II, me included, will never experience a full-on manic episode, and only one or two hypomanic episodes in their life. The rest of the time, we are.

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Navigating Apple’s SKAdNetwork 4.0 Means Embracing Privacy Changes

AdExchanger

Katie MaddingChief Product Officer“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Katie Madding, chief product officer at Adjust. Apple orchestrated the biggest mobile marketing landscape shift in years when it released iOS 14.5 last year. The industry shook when.

Media 123
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Paris Hilton Makes a Major Cameo in Hilton Hotels’ Biggest Marketing Push in Years

Adweek

In the age of social media, TikTok- and Instagram-ready lodging has become all the rage in travel and hospitality. Third-party vacation rental companies like Airbnb and Vrbo have certainly benefited from the trend, offering what they touted as unique stays that were considered preferable among travelers looking to nab an enviable stay on a sensible.

Marketing 257
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What’s the difference between B2B and B2C digital marketing?

Smart Insights

What are the differences in digital marketing for business-to-business compared to business-to-consumer audiences? Since working in digital marketing I have found that much of the discussion and examples of digital marketing focus on B2C marketers and well-known big brands. Yet, … The post What’s the difference between B2B and B2C digital marketing?

Marketing 114

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Google Feels The Digital Media Slowdown (Kinda), With YouTube Growth On An Anxious Decline

AdExchanger

The onset of the digital media recession, if not the global economic recession, has struck Google. But Google’s doing just fine, though, thanks for asking. The company’s revenue was $69.7 billion in Q2 2022, up from $61.9 billion at the same time last year. That’s a 13% jump off a ridiculously huge baseline. But there. Continue reading » The post Google Feels The Digital Media Slowdown (Kinda), With YouTube Growth On An Anxious Decline appeared first on AdExchanger.

Media 109
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Feeling Something Unexplainable? These Fun Rosetta Stone Ads Say There’s Probably a Word for That

Adweek

Finding a new phrase that explains a feeling or circumstance that you could never find the words to describe is a universally delightful experience. That's just one reason that, while learning a new language takes time and it isn't easy, there are major moments of satisfaction along the way. Leading with the elation that can.

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FuboTV Preps For Uptick In Political CTV Ad Spend With Three Data Integrations

AdExchanger

For decades, political advertisers have spent big to promote their candidates on linear television in the weeks leading up to an election. Now that streaming and connected TV are catching up to linear in terms of scale, political advertisers are making budget reallocations that favor CTV across all content types, including sports. The post FuboTV Preps For Uptick In Political CTV Ad Spend With Three Data Integrations appeared first on AdExchanger.

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Meta to Debut New Metaverse Series on Facebook, Instagram

Adweek

Actress and entertainer Keke Palmer will host Are We There Yet?, a series on Meta's Facebook and Instagram pages that will help shine a light on developments in the metaverse. Internal shop Creative X spearheaded the initiative, describing the series as part Bill Nye the Science Guy and part Comedians in Cars Getting Coffee. Palmer.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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No matter the time of year, there’s a holiday you should be planning a campaign for

Martech

A successful holiday marketing strategy should include multiple activations and begin months in advance. That’s because consumers, too, are making extensive holiday plans that extend the celebration period. Eighty percent of shoppers said they plan more “mini moments” throughout these holidays, creating new ways to celebrate, according to a study of consumers and successful marketing campaigns by visual discovery platform Pinterest.

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The Best Advertising Is an Act of Cultural Production

Adweek

Editor's note: This is part of Marcus Collins' Check the Rhyme series, in which he extracts marketing insights from rap lyrics and explores the influence of hip-hop on the marketing world. If my years of working in this industry have taught me anything, it's this: The best advertising is not advertising. As eye roll-inducing as.

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Alibaba Shuts Down Online Retail Platform Tmall; Tremor International to Buy Amobee for $239m

Exchange Wire

In today's ExchangeWire news digest: Chinese ecommerce giant Alibaba to shut down online platform Tmall; Tremor International purchases Amobee for USD$239m (£198.7m); and Amazon advances into the healthcare sector by purchasing One Medical. . Alibaba to close Hong Kong’s Tmall. Ecommerce behemoth Alibaba [.]. The post Alibaba Shuts Down Online Retail Platform Tmall; Tremor International to Buy Amobee for $239m appeared first on ExchangeWire.com.

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The Top 5 Innovations in Retail Media Here Today (and Coming Tomorrow)

Adweek

Before the pandemic, innovation and retail were two words not often mentioned in the same sentence. In the "before times," self-checkout and mobile apps were pretty much as innovative as things got. Hard as it may be to remember, back then, Walmart had two different websites, one for groceries and one for everything else. Instacart.

Retail 257
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Tealium Launches Industry-First Customer Data Platform for Pharma

Martech Series

Tealium for Pharma utilizes deep integration technology and partnerships to deliver an enhanced customer journey in one of healthcare’s most vital sectors. Tealium, the largest independent and most trusted customer data platform (CDP) announced the launch of its industry-first Tealium for Pharma solution. This verticalized platform is specifically designed to fully automate an improved customer experience for Pharma audiences while accounting for the industry’s ever-evolving privacy

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The Power to Change the Narrative: What Marketers Can Learn From Ms. Marvel

Adweek

Growing up, I was never into comic books. I didn't see myself reflected in the superhero world; it would seem unlikely that anyone who looked like me would fly around in a cape and save the world. But I was wrong. Enter Ms. Marvel. Kamala Khan, a Pakistani American teen living in New Jersey, is.

Marketing 246
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Sovrn Raises $36 Million in Series C Funding Fueled by Consistent Revenue Growth

Martech Series

Top venture capital firm Foundry doubles down on investment along with additional investors Archer Venture Capital, Lexington Partners, Progress Ventures and Structural Capital. Sovrn, a publisher technology platform that empowers content creators to remain independent and thrive on the open web, announced it raised $36 million in a new round of equity financing.

Finance 96
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Neve Campbell Sees Old Horror Tropes as a Waste of Blood in Brilliant Red Cross PSA

Adweek

With new variations of Covid-19 at play, the need for blood donations has reached a crisis level. A nationwide blood shortage might sound like the premise for a horror movie, but as many healthcare providers can attest, the danger is all too real. In light of the Red Cross declaring its first-ever blood crisis in.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Stocking Up On First-Party Data, With General Mills Marketer Heather Conneran

AdExchanger

A podcast interview withHeather ConneranDirector, Brand Experience PlatformsCollecting first-party data has never been easy for consumer packaged goods companies. Retailers are usually the ones with the direct shopper relationship. “CPGs are always operating with one arm behind our back from a data standpoint,” says Heather Conneran, director of brand experience platforms at General Mills, on.

Retail 98
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The Boot Brand Forced to Start Again After Russia’s Invasion

Adweek

In February, start-up brand Voylok launched its website. A week later Russia invaded Ukraine. The brand had been working for a year to build an ecommerce platform to sell traditional boots handcrafted in Northern Russia and sold from the U.K. After the invasion, the burgeoning brand became untouchable. It is still fighting to survive five.

eCommerce 246
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ZW Data Action Technologies Inc. Partners With Forbes Global Alliance to Jointly Launch NFT Products

Martech Series

ZW Data Action Technologies, Inc. , an integrated online advertising, precision marketing, data analytics, and other value-added services company, announced that it entered into a cooperation agreement with Forbes Global Alliance (“FGA”), to build the Forbes China Group Digital Collection Platform to launch NFT Products and jointly operate the platform data by leveraging the two parties’ respective capital, platform and resource advantages.

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Pinterest Reveals Multiyear, Multimillion-Dollar Partnership With /dev/color

Adweek

Pinterest entered into a multiyear, multimillion-dollar partnership with /dev/color, a global career accelerator for Black executives, software engineers and technologists. The platform said in a blog post Tuesday, "At Pinterest, we're on a mission to bring everyone the inspiration to create a life they love, and that mission starts with building a workforce that is.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Twitter Rebounds From Disastrous Year, While Google Loses Grip on Search Engines, ACSI Data Show

Martech Series

Among the three e-business industries – social media, online news and opinion, and search engines and information – only social media shows improved customer satisfaction, according to the American Customer Satisfaction Index (ACSI®) E-Business Study 2021-2022. User satisfaction with social media inches up 1.4% to an ACSI score of 71 (out of 100), while news and opinion websites slip 1.4% to 73.

Media 92
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Why You’re Seeing More and More Brands Popping Up in Movies and TV Shows

Adweek

In the fall of 1966, the London-based film producer Albert Broccoli was strolling around the Tokyo Motor Show when a car grabbed his eye. It was a prototype from Toyota, a sinuous, cat-like coupe called the 2000GT. Broccoli was in Japan to scout locations for his next film, 1967's You Only Live Twice, the fifth.

Pop-Up 246
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Reveal Mobile Receives Ad Tech Product of the Year Award Second Year in a Row

Martech Series

Business Intelligence Group Recognizes VISIT Local with Top Sales and Marketing Technology Prize . The Business Intelligence Group named Reveal Mobile’s VISIT Local platform product of the year in the 2022 Sales and Marketing Technology Awards program, known as The Sammys. The Sammys honor products that help solve the challenges organizations have connecting with prospects and customers.

Ad Tech 90
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Meta Seeks Oversight Board’s Counsel on Covid-19 Misinformation

Adweek

Mere days after making a three-year, $150 million commitment to its Oversight Board, Meta threw its first tough assignment at the independent body tasked with making recommendations on matters related to content on Facebook and Instagram.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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How Does Marketing Performance Management Boost Your MarTech and Marketing ROI?

Martech Series

Improved marketing performance management processes can allow marketers to optimize future spends and budgets while also ensuring better martech choices and investments. One of the key fundamental shifts in marketing over the years has been its shift away from acting as a cost-centre to helping other functions and customer-facing teams drive actual business ROI.

ROI 90
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Download the Latest from Elevate: AI 2022

Adweek

From chatbots to voice search to mixed reality, artificial intelligence is quickly becoming an integral tool for marketers trying to gain a competitive edge in the marketing ecosystem. These challenger technologies and more were explored at Adweek's annual Elevate: AI event, which was held virtually on July 12. The summit featured marketing leaders and executives.

Marketing 246
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Three Friends Start Web3 Social Network DSCVR As Experiment to Build New Social Media Model; Raises $9M in Seed Round Led By Polychain Capital

Martech Series

Launched last year, the startup has already onboarded over 100,000 users, produced one million posts and comments and generated millions of dollars in NFT rewards to users. DSCVR, a Web3 social network built entirely on a blockchain, today announced it has raised $9 million in its seed funding round led by Polychain Capital. “We initially created DSCVR as our personal experiment to see if it would even be possible to build a modern social web application on a blockchain,” said Ric

Media 89
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To Stand Out Among Banks, Truist ‘Starts With Care’

Adweek

At a time when many companies feel the pressure to shift from soft declarations of brand purpose to the hard sales numbers delivered by performance marketing, Truist is trying to balance both accounts with its current marketing campaign. CMO Vinoo Vijay's strategy is premised on the idea that leading with purpose can promote client growth.

Marketing 246
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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.