Thu.Aug 11, 2022

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WhatsApp: How to Change Who Can Add You to Groups

Adweek

By default, WhatsApp allows all users to add other users to groups in the messaging application. However, users have the ability to prevent other users from being able to add them to groups if they'd like. Our guide will show you how to change who can add you to groups on WhatsApp. Note: These screenshots.

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Disney Has Overtaken Netflix in the Streaming Wars… or Has It?

VideoWeek

Disney’s earnings last night revealed a landmark moment in the streaming wars: Disney’s total subscription count has edged ahead of Netflix’s. It can be tempting to conclude from the news, which comes after a couple of disappointing quarters for Netflix, that Disney has knocked Netflix off its perch, and now sits at the top of the streaming pile.

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South Park Celebrates Its 25th Anniversary With a Traveling Exhibit

Adweek

When Leighann Farrelly and other team members at experiential agency Superfly visited a storage unit in Los Angeles containing everything related to South Park, they were dusting off old scripts and rare T-shirts--literally. It had been a while since anyone had gone through everything in the unit, and it was full of what are now.

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Losing Faith In Walled Gardens, Brands Test New Analytics

AdExchanger

Attribution and analytics are an absolute dumpster fire right now, as governments around the world, not to mention companies like Apple and Google, are tightening their data privacy rules. But one person’s trash is another person’s treasure. And that’s certainly the case with analytics. Since major ad platform attribution reports can no longer be trusted.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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The Streaming Ecosystem Is Changing Everything. Where Do We Go From Here?

Adweek

With the news that both Disney+ and Netflix will introduce ad-supported tiers, the transformation of the streaming landscape continues. Formerly closed ecosystems will be opening the door to advertising for the first time, and with that comes new opportunities and new challenges for brands. The hurdles that lie ahead are reminiscent of the early days.

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The Big Story: Google’s Pain Is The Trade Desk’s Gain

AdExchanger

It’s hard to compete against Google. But Google is under pressure around the world – and anytime a regulator starts investigating Google in a given market, The Trade Desk claims to see an uptick in agency business. The Trade Desk is particularly bullish on growth in connected TV, a rare market that Google doesn’t overwhelmingly dominate. Continue reading » The post The Big Story: Google’s Pain Is The Trade Desk’s Gain appeared first on AdExchanger.

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AppLovin Reveals Why Its Lovin’ Unity

AdExchanger

AppLovin wants to marry Unity. Unity just got engaged to ironSource. IronSource is still waiting at the restaurant with flowers. But Unity hasn’t quite made up its mind yet. And now you’re up to date, in case you weren’t following this week’s drama. If Unity does decide to pull out of its planned $4.4 billion. Continue reading » The post AppLovin Reveals Why Its Lovin’ Unity appeared first on AdExchanger.

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LinkedIn Gives Creators More Options for Crafting Content

Adweek

LinkedIn detailed two new features for creators on its platform, along with a third that will be added this fall. Creators can now add clickable links directly onto their images and videos in order to encourage followers to take action. Tapping the "add a link" icon will enable this function, and custom link text can.

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Chicken Soup Shoulders Into Streaming; Google Spreads The Sand(box)

AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Soup To Box Did you know Chicken Soup for the Soul has a streaming service? Well, it does, and now it also owns Redbox – it paid $375 million for the 20-year-old movie rental kiosk and closed the deal Thursday, the same day it. Continue reading » The post Chicken Soup Shoulders Into Streaming; Google Spreads The Sand(box) appeared first on AdExchanger.

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M&A and Banner-year Comparisons: What Publishers’ Mixed Digital Ad Sales Show

Adweek

A number of publicly traded news publishers reported an uptick in their year-over-year digital advertising revenues this week, a data point that further complicates the ongoing debate surrounding the health of the U.S. economy. In their quarterly earnings reports, the publishers BuzzFeed Inc., Dotdash Meredith, Dow Jones and The Arena Group reported increases in their.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Vizio’s Bet On Advertising And Data Is Paying Off At Last

AdExchanger

Vizio has walked a tricky tightrope since launching its advertising business in late 2019. It needs its advertising and data business to offset diminishing returns and lower prices on hardware sales. But after a tough first year on the market, with Vizio down by more than half over the past 12 months, the company is. Continue reading » The post Vizio’s Bet On Advertising And Data Is Paying Off At Last appeared first on AdExchanger.

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Prime Video Pitches a Message (and Thousands of Balls) in New Ad: ‘Baseball Is for All’

Adweek

Whether it's music, film, medicine or sports, women often face discrimination in traditionally male-dominated spaces due to gender inequality. While various organizations are dedicated to addressing and dismantling institutional sexism, Prime Video is now entering the arena with a campaign to empower young female athletes to challenge the gendered boundaries of sports.

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Why ACR Data Could Be A Smart TV Move

AdExchanger

Regardless of the ongoing debate as to the viability of panels, the TV measurement industry is starting to increasingly rely on automatic content recognition (ACR) data, especially as set-top box data becomes less available. But like any other form of data collection, it’s nicer if you ask first. The post Why ACR Data Could Be A Smart TV Move appeared first on AdExchanger.

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Liquid Death Doles Out 6-Figure Endorsement to a Pro Football ‘Hydration Assistant’

Adweek

Travis Poulson isn't a household name--yet--but maybe he should be since his sideline skills are unparalleled and, without him, the gridiron warriors of the Indianapolis Colts might die of dehydration. Poulson is not a waterboy, according to Liquid Death; he's a "hydration assistant." And he's now landed a six-figure endorsement deal from the brand as.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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B2B buyers are much more concerned about a company’s values than the general public

Martech

B2B marketers take note: 72% of your buyers say they are more likely to buy from socially responsible businesses, according to a recent survey. That’s 17 points higher than the general public. Additionally, 48% of B2B buyers say they’re “much more likely to” buy from these firms, compared to 29% of consumers. There’s a big gender gap on this among the B2B population, but not the one you might expect: 57% of men are in the “much more likely” group, compared to 35% of women, according to the Amer

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How EA Sports Is Staying in the Game Despite End of FIFA Licensing Deal

Adweek

In FIFA 22's first six days after launching in September, 9.1 million players joined a match and 460 million games were played. The video game, which is revised and re-released annually, is one of the most popular on the market--and soon, it will undergo a major change. Though the game will look the same, its.

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Disney+ outlines ad-supported streaming plan as viewers grow picky

Marketing Dive

The option won’t actually be cheaper than the current ad-free version, which is receiving a price hike amid a more challenging streaming market.

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Why Do Agencies Stay Independent?

Adweek

Jolene Delisle doesn't have a problem saying no to new clients. As the founder and head of creative at branding agency The Working Assembly, she has gladly turned down work from big pharmaceutical companies and brands with values at odds with her own. According to Delisle, that professional freedom is a testament to the power.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Is Your Data Usable?

AdExchanger

Jeff White CEO“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Marketers today have many data sources available to them, giving them the option to tailor data sets based on their specific needs. Whether it’s for audience segmentation or business operations, it can be.

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What New AI Art Technology Could Mean for the Marketing and Advertising Worlds

Adweek

Darth Vader browsing a cereal aisle. Cats in cowboy hats. Bart Simpson starring in a rap video. If you've spent any time on Twitter over the last few months, you may have noticed a flood of surreal images with a realistic yet slightly distorted quality that situates them somewhere in the uncanny valley. This art.

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Find Your Audience on the TV Screen First

MNTN

If someone offered you free market research and a way to streamline your ad budget, how quickly would you jump onboard? Believe it or not, you can find these solutions within your Connected TV campaigns. Alexa Guttroff will be joining Advertising Week to share how to mine your CTV reporting to gather insights that can be used across your advertising mix.

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Messenger Dives Deeper Into End-to-End Encrypted Conversations

Adweek

Messenger is testing new ways to incorporate the emphasis on end-to-end encrypted chats from corporate sibling WhatsApp. The Meta-owned messaging application began testing a secure storage option for people who wish to back up their end-to-end encrypted Messenger conversations, which are currently stored on their devices, in the event the device is lost or replaced.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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MGID Scoops ‘Best Digital Ad Network’ at MarTech Breakthrough Awards

Exchange Wire

MGID, the global advertising platform, has been named ‘Best Digital Ad Network’ in the MarTech Breakthrough Awards. The accolade is in recognition of MGID’s contextual intelligence technology and stringent, transparent processes around brand safety. . MGID’s contextual intelligence solution allows advertisers to deliver ads [.]. The post MGID Scoops ‘Best Digital Ad Network’ at MarTech Breakthrough Awards appeared first on ExchangeWire.com.

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Dept Completes Fifth Acquisition This Year With Design Experience Studio ShopTalk

Adweek

Netherlands founded advertising services firm Dept has bolstered its U.K. business with the acquisition of ShopTalk--the brand and design experience studio, which works with clients such as Arm, Heinz, Innocent and Pi?ch. The acquisition of the 15-people strong London business will see the creative practice become co-branded as ShopTalk/Dept and continue to operate under its.

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Comic: NotLovin You

AdExchanger

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…. The post Comic: NotLovin You appeared first on AdExchanger.

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A Super Hero Epic Spot Promos Adidas Tie Up With Artist Hebru Brantley

Adweek

If you don't know Hebru Brantley, he is a Chicago-born comic-book style artist who has exhibited his work featuring iconic-looking characters, described as "Afro-futurism," all around the world--and recently teamed with Adidas to release a special trainer range. Those classic characters Frogboy and Rocket were created to express a desire for freedom, solidarity and convey.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Wish Reveals New Brand Amidst Major Overhaul of User Experience

Martech Series

First phase of the rebrand begins with a new logo, design and in-app experience; Further exciting new changes to follow in the coming months. ContextLogic Inc, one of the world’s largest mobile ecommerce platforms, this week announced the first phase of its rebrand, which includes a new logo, design and an improved app experience. The rebrand highlights a major period of operational transformation at Wish with faster delivery times, lower refund rates, an updated homepage, and a range of new con

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Everything You Need to Know About Shopping at Commerce Week 2022

Adweek

As the world continues to find its new normal, retailers are trying to figure out how to adjust. There is no shortage of innovations that have cropped up in the past few years: immersive shopping experiences, chatbots and the metaverse, just to name a few. From July 26-28 attendees gathered in New York to hear.

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CM Group Takes Home Two Top Honors in 5th Annual MarTech Breakthrough Awards Program

Martech Series

Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World. CM Group, the leading provider of world-class technology solutions that allow marketers to build stronger and deeper relationships at every stage of the customer lifecycle, today announced that it has been recognized as the “Best Overall MarTech Company” by MarTech Breakthrough, for the third consecutive year.

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The Ongoing Tug of War for Ownership of M&C Saatchi

Adweek

Mergers and acquisitions can be messy affairs. And if you've been following the saga of M&C Saatchi you'll have noticed almost daily alerts on the two suitors chasing it for acquisition. The creative agency, which seems not entirely keen on the possibility of a sale, currently has bids from two companies--with no conclusion in sight.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.