Martech

DECEMBER 2, 2021

Drew Neisser, the founder of B2B brand strategy boutique Renegade, discussed the findings from the company’s 2021 State of Account-Based Marketing (ABM) Report in a recent webinar on MarTech. The survey brought together salespeople and marketers to understand how ABM could address some of their interdepartmental challenges. “Our goal was to identify the current state of the relationship between sales and marketing, quantify the impact of martech — specifically ABM — and identify any gaps and opp

Marketing 142

Marketing Communications MarTech ROI 142

illumin

DECEMBER 2, 2021

Black Friday and Cyber Monday are known for being big shopping days across North America. And despite supply chain issues and rising inflation, consumers have come to expect monster savings. But with so many brands competing for consumer dollars, their promotional efforts have to be on point. The Most Viewed Video Ads for Black Friday […]. The post Most Viewed Video Ads: Black Friday and Cyber Monday 2021 appeared first on AcuityAds Inc.

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Video Ads 98

Martech

DECEMBER 2, 2021

Pega this week announced the launch of Next-Best-Action Customer Journeys, a portfolio of capabilities aimed at unifying the marketing team’s understanding of customer journeys with automated, AI-driven next-best-actions, prompted by the customer’s real-time context — the stage of the journey he or she has reached. The solution is part of Pega’s Customer Decision Hub.

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MarTech Marketing 119

AdPulp

DECEMBER 2, 2021

I started interviewing people when I was 18 years old and a freshman at Franklin & Marshall College. One thing I know about myself—I have a journalist’s temperament, which I bring to the ad business, sometimes successfully. In this new collection of 18 interviews with 19 advertising professionals, there’s a series of successful moments where […].

Advertising 89

Advertising 89

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

DECEMBER 2, 2021

Good morning, Marketers, and please speak up. The value we try to deliver at each MarTech conference, in-person or virtual, is actionable insights into that intersection of marketing and technology we call MarTech. As marketers, you have a role to play in ensuring that we address topics of compelling interest and concern to the MarTech audience. Whether you’ve been speaking for years or have never spoken before but feel you have experience other marketers can learn from, please consider submitti

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MarTech Audience Marketing 119

More About Advertising

DECEMBER 2, 2021

Some of us who thought that Virgin Media couldn’t possibly get any worse – regular outages, zero customer service – might improve after its merger in the UK with 02 should demand a recount. It’s now even worse with today (Thursday) no TV service in large parts of the country. Broadband still seems to be. The post Virgin Media - from bad to unbelievably bad with 02 first appeared on More About Advertising.

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Media Advertising Finance 64

More About Advertising

DECEMBER 2, 2021

IKEA, like Burger King, hasn’t forgotten that ads can be fun – if you’re prepared to take a risk or three. It’s renting out tiny homes in Tokyo (as far as we can see) to show off its wares in an, um, economical setting. So Blåhaj, the (fairly) cuddly Swedish shark has abandoned the capacious. The post MAA Ad of the Week: IKEA's Swedish shark hits Tokyo first appeared on More About Advertising.

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Martech

DECEMBER 2, 2021

We recently updated the Agile Marketing Manifesto Values & Principles guide, which can drive an organization towards agility and serve as a basis for how we as agile marketers work. But it is good to take stock of your entire team from time to time to find out how they feel your company is currently doing in relation to these values and principles.

Marketing 103

Marketing MarTech 103

More About Advertising

DECEMBER 2, 2021

Wonderhood Studios is becoming a UK agency to conjure with and this is its first work for Alzheimer’s Research UK (as opposed to Alzheimer’s Society, now with New Commercial Arts): unusually with a positive message. Depicting the wonders of the human brain through brain scans (Alzheimer’s makes a right mess of the old brain of. The post Wonderhood rises to challenge of Alzheimer's Research in a Covid world first appeared on More About Advertising.

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Agency Advertising 59

Martech

DECEMBER 2, 2021

Today, digital out-of-home programmatic provider Vistar Media announced that it has been selected as a new programmatic partner by Uber OOH, the ad network of cartop screens that sit on over 3,000 Uber cars in the U.S. Uber’s cartop inventory will be made available through Vistar’s SSP, so it can be accessed programmatically, in an open exchange or via private marketplace deals.

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Media Ad network MarTech Marketing 98

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Advertising

More About Advertising

DECEMBER 2, 2021

Transport for London has pulled this road safety ad from VCCP after, yes, a Twitter “storm,” resulting in 70-odd complaints so far. From cycling supporters mainly it seems, who object to be being seen as (unintended) menaces on the road, on a par with cars. ? 71% of Londoners think road users are not as. The post VCCP's controversial TfL road safety ad pinpoints an important issue first appeared on More About Advertising.

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Martech

DECEMBER 2, 2021

Live sports-focused streaming service fuboTV announced that it has finalized a deal to acquire an AI-powered vision platform — Edisn.ai, out of Bangalore, India. The technology can recognize and track important elements in live video feeds, including athletes, actors, brand logos and products. The acquisition increases fuboTV’s capabilities for delivering a more immersive experience for brands, as well as for viewers.

MarTech 96

MarTech Audience Advertising Media 96

More About Advertising

DECEMBER 2, 2021

WPP has emerged top in WARC’s award-based agency rankings for 2021 with Ogilvy most creative network and its offshoot David Miami’s client Burger King top brand. Ogilvy, now headed by Andy Main, displaced Omnicom’s BBDO Burger King’s ‘Moldy Whopper’ campaign was the most awarded. WPP also topped media. WPP CEO Mark Read says: “If our.

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Agency Media Advertising Finance 59

Digital Remedy

DECEMBER 2, 2021

Taking Campaign Measurement to the Next Level. The digital ad space is growing more complex every day, fueled by advancements in technology, changes in consumer buying preferences, and shifts in media consumption. Digital marketers face growing pressure to identify the channels and tactics that generate the most value for a business’s bottom line.

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Conversion Impressions Ad Space ROI 52

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Flashtalking by Mediaocean

DECEMBER 2, 2021

Key verification patent and multiple derivative patents bolster company’s progress in shifting advertising industry from audit-based to preemptive solutions. Mediaocean, the mission-critical platform for omnichannel advertising, today announced that the U.S. Patent and Trademark Office has issued the company a new patent. Several other derivatives are expected to follow.

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Machine Learning Ad Tech Media Advertising 52