Adweek
JULY 28, 2022
With Germany set to face England in the UEFA Women's European Championships 2022, sponsor Volkswagen (VW) will aim to capture the talking points as its social media campaign, fronted by a tiny car that has captured audiences' hearts, makes its final appearance. Following on from the Men's European tournament last summer, which featured a miniature.
AdExchanger
JULY 28, 2022
Fireside’s platform allows creators to distribute content across a range of media channels, including social media, CTV and podcasts, and monetize it how they see fit. Fireside recently partnered with influencer management firm Slash Management to create Slash Studios, a Fireside network dedicated to content that brings audiences behind the scenes of talent management and social media star making.
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Adweek
JULY 28, 2022
Roku is taking a bigger piece of the upfront pie as the line between linear and streaming continues to erode. Last year, the connected TV company closed its upfront negotiations a full quarter earlier than usual. In 2022, Roku crossed the upfront finish line ahead of other CTV platforms and surpassed $1 billion in spending.
VideoWeek
JULY 28, 2022
Google’s latest delay in its plans to phase out third-party cookies may not come as much of a surprise – the deadline was already pushed back last year to 2023 – but the tech giant’s new extension to 2024 has raised eyebrows among those companies currently testing ways to target ads in a privacy-first environment. According to Google, the digital advertising industry has requested “more time to evaluate and test” its Privacy Sandbox before depreciating third-p
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JULY 28, 2022
As the effectiveness of social and digital media advertising has fluctuated over the last couple of decades, billboards have remained a tried and true standby for reaching consumers. Despite being one of the oldest tricks in the book, recent campaigns have utilized the OOH staple for motivations ranging from informing consumers of abortion rights in.
AdExchanger
JULY 28, 2022
Google released a batch of new monetization, targeting and measurement features for AdMob on Thursday, with a focus on (what else?) data privacy. “Everybody is thinking about how they can evolve in this new world,” David Mitby, Google’s senior director of product management for app ads, told AdExchanger. Apple’s privacy changes on iOS, in particular, Continue reading » The post Google’s AdMob Adds New Features To Help Developers Roll With Apple’s Privacy Changes appeared first on AdExchange
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JULY 28, 2022
This year, mobile gaming is set to surpass a 60% market share of global in-game advertising, according to a new study by marketing intelligence firm IDC and app analytics platform data.ai. Mobile gaming spend will climb from $120 billion in 2021 to $136 billion in 2022. This makes mobile gaming advertising 3.2 times bigger than console, and growing at 1.7 times the rate of the industry overall.
Adweek
JULY 28, 2022
Only four months into its existence, Fanatics Collectibles trading card brand Zerocool is still learning the lay of the entertainment and pop culture trading card land. As it figures out what works and doesn't work in establishing a market for culture and entertainment trading card sets, Zerocool has furthered its range in IP by acquiring.
AdExchanger
JULY 28, 2022
If revenue falls in the metaverse, does it make a sound? For the first time in Meta’s history, it reported a year-over-year decline in total revenue, down 1% in the second quarter, to $28.8 billion – missing analyst estimates of $28.94 billion. Ad revenue was down YoY from $28 billion to $28.152 billion. The total. Continue reading » The post Meta’s Revenue Dropped For The First Time Ever In Q2, As It Faces TikTok, Signal Loss And Weak Ad Demand appeared first on AdExchanger.
Adweek
JULY 28, 2022
During summer, the number of dogs abandoned increases, prompting Portuguese organization Animalife to commission a campaign highlighting the issue--and the fear and sorrow such acts cause. According to the organization, 120 dogs are abandoned each day in the country during the summer as owners go on holiday and can't find people to look after them.
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Martech Series
JULY 28, 2022
Clapper allows content creators of an older demographic to create and share videos to promote their brands and share their lives with a likeminded community. Clapper, a social media app created specifically for Gen X and Gen Y content creators, has been gaining traction as more and more users see the value in having their own community of creators in a similar age demographic.
Adweek
JULY 28, 2022
If you want proof that ageism plagues the ad industry, Grace Creative co-founder Susan Lee Colby points to how older adults are portrayed in creative work.
Martech Series
JULY 28, 2022
The Vision Group, announces the launch of PdfToPog to the North American market through its Maxerience business unit. PdfToPog is a cutting edge tool that leverages AI-Image Recognition and state-of-the-art image catalog to develop editable planograms from a PDF image. Retailers will distribute store level planograms to Vendors such as Brands, Distributors or Wholesalers in the form of PDF image.
Adweek
JULY 28, 2022
The Lollapalooza-themed cover of the July 28 issue of Billboard comes to life via augmented reality thanks to Snap Inc. The festival is taking place in Chicago Thursday through Sunday (July 28 through 31). As part of the multiyear partnership between Snapchat's parent and Live Nation, Snap's Arcadia creative studio built an activation where scanning.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
JULY 28, 2022
You could argue third-party cookies are already stale – but they just won’t go away. Google just extended their expiration date for another year to the end of 2024. The optimist’s take (glass of milk half full): Privacy Sandbox proposals will have more time to develop. Trials with millions of browser users will start this year, Continue reading » The post The Big Story: The Lingering Third-Party Cookie appeared first on AdExchanger.
Adweek
JULY 28, 2022
The social publisher ATTN:, which specializes in creating content specifically for consumption on platforms like Facebook, Instagram, YouTube and TikTok, announced the launch of its in-house creative agency on Thursday morning. The agency will open a third line of business for ATTN:, which currently generates revenue through brand partnerships and production studio offerings.
AdExchanger
JULY 28, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Googling Through The Headlines Google flooded the zone with news and interviews this week. On the transparency front, one announcement that will impact ad tech is Google Ad Manager’s new “Revenue Verification Report.” GAM, the Google SSP, will look into buy-side gross revenue.
Adweek
JULY 28, 2022
This week, head of Instagram Adam Mosseri uploaded a video addressing the latest concerns about the app. What was supposed to be a helpful justification for the platform's pivot to video soon became the talk of the industry. This video from Mosseri sparked more rage than usual. Why? Because it was a clear example of.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Ad Monsters
JULY 28, 2022
Albert Einstein famously once said, “In the midst of every crisis, lies great opportunity.”. The disruption in digital advertising over the past year has certainly felt like a crisis. On top of the iOS privacy rule changes, market volatility, and the emergence of new platforms, marketing budgets are being scaled back, and brands must be much smarter with their dollars.
Adweek
JULY 28, 2022
Top Gun: Maverick has soared past $639 million at the U.S. box office, surpassing Titanic's first-run release as the highest-grossing domestic film in Paramount's history, and its worldwide gross is a whopping $1.292 billion and climbing.
Martech Series
JULY 28, 2022
These strategic partnerships will help bring significant expertise to the Solidus AI Tech Metaverse. In a major development, Solidus AI Tech has formed strategic partnerships with UltimVR and MetagamZ. These partnerships will further help the company to expand its offerings and boost its pipeline of strategic partnerships. Solidus AI Tech is the company behind the world’s first artificial intelligence utility token to be used by government authorities, corporations, SMEs, professionals, metavers
Adweek
JULY 28, 2022
Creator platform Jellysmack is teaming up with Pinterest to bring 18-episode series from five top creators to the visual discovery platform. More than 500 elite creators use Jellysmack's technology, including Brad Mondo, MrBeast, Nas Daily, PewDiePie and Bailey Sarian, and the company said its managed content receives 10 billion views each month, adding that the.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Marketing Dive
JULY 28, 2022
A 30-second national spot is inspired by a letter received in 2007 inquiring how to wear down the retailer’s treasured Book Pack bag.
Adweek
JULY 28, 2022
JetBlue Airways has acquired Spirit Airlines for $3.8 billion. The news comes less than a day after Spirit and Frontier called off a proposal to merge. New York-based JetBlue has been charting a course toward this merger for some time now. The airline was sued by the Department of Justice in September over a proposed.
Martech Series
JULY 28, 2022
Bots are software that are exploited to run repetitive and automated tasks on the Internet. These crawlers operate at astronomically high speed and accomplish the assigned tasks with impressive efficiency and accuracy. Bots are of different types, such as text-reading bots, social media bots, spider bots, chatbots, transactional bots, download bots, and so forth.
Adweek
JULY 28, 2022
For many of our four-legged friends, the hardest part of the day is waiting for the next meal or treat. But for pet parents, the hardest part may be looking for that healthier dog food to feed their companions. Not to worry: dog food brand Jinx has not only figured out a working formula, but.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech
JULY 28, 2022
Yesterday we reported that Google had again pushed back the target date for deprecating third-party cookies on Chrome. They will now start phasing them out in late 2024. The reason given was feedback from Google Privacy Sandbox participants that they needed more time to evaluate proposed alternatives to cookie tracking. Reaction was quick to come, especially from the identity resolution and data platforms in the adtech and martech spaces.
Adweek
JULY 28, 2022
Snap Inc. introduced the Snapchat Sounds Creator Fund Thursday, calling the initiative its first creator fund specifically designed to support emerging and independent artists who distribute their music on DistroKid and inspire content creation on Snapchat. The company said that since it rolled out Snapchat Sounds in October 2020, more than 2.7 billion videos have.
Marketing Dive
JULY 28, 2022
Despite the tech giant’s latest shift, advertisers shouldn’t delay plans to develop and implement a cookieless future.
Adweek
JULY 28, 2022
What's not to love about a marketing agency seeking to spread a message of affection? That's the animating impulse behind a campaign from agency Manual Labor, which has partnered with 10 designers and creators to promote the work of the ACLU and World Central Kitchen. Both nonprofits find themselves respectively combating hate and hunger amid.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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