Adweek
OCTOBER 18, 2022
A secret ingredient to better marketing that I've only just rediscovered: a good vacation. Sure, a vacation helps beat burnout, reduce stress and increase motivation levels. You've probably heard of that already. But the most underrated benefit? You start experiencing marketing from a customer's lens with a work-free brain. This is what happened as I.
AdExchanger
OCTOBER 18, 2022
TV ad measurement is in the midst of an overhaul from panel-based ratings to audience-based impressions. And there has been positive progress. But that doesn’t mean the current state of. Continue reading » The post Prog IO: TV Measurement Is Transforming – But Buyers Need More Transparency appeared first on AdExchanger.
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Adweek
OCTOBER 18, 2022
Japan-based news aggregator SmartNews is launching a U.S. ads business Tuesday. The company was founded in 2012 in Japan and came to the U.S. in 2014, but has only monetized via ad networks and open exchange programmatic up until now. Now, armed with 10 million monthly active users in the U.S., the company is building.
Martech
OCTOBER 18, 2022
Adidas VP global marketing Erika Wykes-Sneyd at the DPAA Global Summit in New York. Image: DPAA. Over the last two years, iconic shoe brand Adidas has been establishing a metaverse presence by collaborating with tech partners and creators and also rolling out their own NFT. Leading the effort is Erika Wykes-Sneyd, who spoke about the brand’s journey at the recent DPAA Global Summit.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
OCTOBER 18, 2022
Netflix rebounded following two poor quarters, adding 2.4 million subscribers after previously shedding nearly a million in the second quarter--the streamer's biggest subscriber drop ever. The world's largest streaming service now has 223.09 million subscribers in the third quarter, handily beating its projected 1 million additions. "After a challenging first half, we believe we're on.
Marketing Dive
OCTOBER 18, 2022
At Advertising Week, executives laid out how a campaign centered on a “mind ordering” app paid off despite an average response from a general audience.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
OCTOBER 18, 2022
An interview withBrian GleasonCROCourting agencies is a key element of Criteo’s retail media ambitions. Which is one reason Criteo hired ad agency vet Brian Gleason as CRO in February. Getting. Continue reading » The post Why Agency Relationships Are At The Heart Of Criteo’s Retail Media Strategy appeared first on AdExchanger.
Adweek
OCTOBER 18, 2022
Chewing gum has pretty limited use: You unwrap it, chew it, spit it out, and throw it away. (Well, except if you're MacGyver, who has been known to fix a blown fuse with a gum wrapper.) British rocker Yungblud and sugar-free 5 Gum have found a new use for spent chewing gum: jewelry. It doesn't.
AdExchanger
OCTOBER 18, 2022
A podcast interview withCherian ThomasHead, Marketing & Go-To-Market, Have you ever stepped into a taxi and suddenly you’re faced with Jimmy Fallon clips and random ads blaring from a tablet. Continue reading » The post Inside T-Mobile’s Plan To Rideshare Its Way Into Ad Budgets appeared first on AdExchanger.
Adweek
OCTOBER 18, 2022
When Jon Beebe joined Epsilon as its senior vice president of marketing and customer experience in 2020, one of the first things he said to his new boss was, "Oh my God, I wish I would have put more eggs in your basket." When Beebe was a performance marketing director at General Motors, he felt.
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AdExchanger
OCTOBER 18, 2022
Lauren FisherGM of Business Intelligence“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Lauren Fisher, GM of business. Continue reading » The post Identity Is Driving The Convergence Of Programmatic Supply And Demand appeared first on AdExchanger.
Adweek
OCTOBER 18, 2022
If you're planning to see Lizzo on tour this week, you may spot a new, very special guest somewhere on the grounds: a story-high booty clad in Yitty shapewear. The Grammy-winning artist teamed with agency Giant Spoon for two inflatable display derri?res--one 15-footer and another standing at a modest 8 feet. Fans of Lizzo's popular.
AdExchanger
OCTOBER 18, 2022
Sponsored post byAlbert NietoCo-founder and Co-CEOSeedtagSPONSORED BY:You can read hundreds of think pieces on new approaches to targeting in a cookieless world. I’m here to tell you they’re all wrong. Continue reading » The post Contextual 3.0: Why Custom AI-Powered Contextual Will Define The Future Of Targeting appeared first on AdExchanger.
Adweek
OCTOBER 18, 2022
Everybody came back from their summer vacations rested, rejuvenated and ready to power through the rest of the year. Or did they? It's possible, maybe even probable, that extended family trips to jam-packed tourist spots were a hassle at best and exhausting at worst, truth be told. It's that insight that fuels a new campaign.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Marketing Dive
OCTOBER 18, 2022
An Advertising Week panel featuring Liquid Death, Xbox and Hot Pocket showcased how each takes a different approach to chasing virality.
Adweek
OCTOBER 18, 2022
While most of the headlines last week about the planned $25 billion Kroger and Albertsons supermarket merger were about antitrust regulatory hurdles, us marketers were investigating it from a different angle. Namely, what would it mean for retail media? Retail media, for those who've been paying attention, is a burgeoning digital advertising medium that has.
Martech
OCTOBER 18, 2022
Digital marketing talent —especially those specializing in SEO, content, email marketing, and PPC— remains in top demand. With 92% of hiring managers reporting difficulties finding skilled talent, it’s never been a better time to be a qualified job seeker. If you’re looking to advance your career, change jobs, or expand your digital marketing team, Conductor’s 2023 Digital Marketing Salary Guide has you covered.
Adweek
OCTOBER 18, 2022
PETA (People for the Ethical Treatment of Animals) has long been known for using shock advertising to raise awareness of animal rights. Its new campaign, however, takes a different approach--dark humor--to fight for the plight of the octopus. Octopuses are sometimes called the "Einsteins of the Sea" because they are considered the most intelligent of.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
OCTOBER 18, 2022
The emergence of programmatic ad buying is having a big impact on digital out-of-home (DOOH) marketing where a lot of premium inventory is now available for the first time. That and other ways DOOH is adding to the digital media landscape were the focus of last week’s DPAA Global Summit in New York. “We doubled down on programmatic, we employed programmatic resources to move [ad] schedules easily without a lot of contracts and a lot of humans from where people were not to where they were,”
Adweek
OCTOBER 18, 2022
As many brands rush to honor and celebrate U.K. Black History Month, Dove has come up with a powerful campaign: "Reclaiming School Picture Day." Research from the brand reveals that "almost half of Black or mixed race women with Afro hair have experienced race-based hair discrimination at school.
Rob Campbell
OCTOBER 18, 2022
I have an old job reference that states: “Rob is driven by hate” Amazingly, they meant it as a compliment. Despite my friend Michael believing I am incapable of such an emotion [ but then he’s a beautifully misguided German ] they’re right. OK, maybe hate is too aggressive [ damn you Michael! ] … because when I encounter something – or someone – I don’t like, I use it to push me further rather than push them down.
Adweek
OCTOBER 18, 2022
The U.K.'s Competition and Markets Authority (CMA) has ordered social media giant Meta to sell Giphy, having found that the deal to buy the platform "would limit choice for social media users and reduce innovation in the country's display advertising." The ruling follows the announcement in 2020 that Meta had reached a deal worth around.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdExchanger
OCTOBER 18, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Drop Til You Shop Livestream shopping is a big sales channel in China, but the trend hasn’t been. Continue reading » The post Live Shopping Is Huge, But Nobody’s Buying; Will Clean Rooms Play Dirty? appeared first on AdExchanger.
Adweek
OCTOBER 18, 2022
Meta kicked off a new campaign to back its Meta Quest Pro virtual reality headset, which was introduced at Meta Connect earlier this month and is slated for release Oct. 25, at a price of $1,499.99. The Meta Reality Labs marketing and creative teams crafted the campaign to demonstrate the different use cases for the.
Mediavine
OCTOBER 18, 2022
We’re excited to announce the launch of PubNation, an entirely new offering built by Mediavine utilizing our industry leading ad technology. What is PubNation, and why did we build it? What are its similarities and differences with traditional Mediavine Ad Management? How will it help existing Mediavine publishers as well as new ones? All great questions I’ll attempt to answer below!
Adweek
OCTOBER 18, 2022
In the 2017 action film Wonder Woman, the leading lady of DC Comics' pantheon got quite a workout. For two-and-a-half hours, she jumped off cliffs, outran machine-gun bullets, threw a tank in the air and singlehandedly defeated a battalion of soldiers. Gee--wonder what she had for breakfast. Well, starting this week, ordinary mortals can at.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
OCTOBER 18, 2022
Ripple , the leader in enterprise blockchain and crypto solutions, unveiled the second wave of creators to receive funding for their Web3, non-fungible token (NFT) projects through Ripple’s Creator Fund. With Web3 transforming the entertainment and media industry specifically in music, the selected Creator Fund projects will bring to life use cases for tokenization in these sectors by leveraging the power of XRP Ledger’s low-cost, instant settlement, and built in royalty structures –
Adweek
OCTOBER 18, 2022
The business news publisher Semafor launched Tuesday morning after months of anticipation, debuting in the process a number of original editorial and commercial elements that the startup hopes will help differentiate it in the eyes of both readers and ad buyers.
Martech
OCTOBER 18, 2022
With new and conflicting global legislation, it seems no one can agree on the appropriate methods for data collection and the extent of data protection. In turn, data compliance has become more complex than ever before and global privacy regulations continue to evolve. Data is recognized as the most valuable resource for brands and marketers around the world.
Adweek
OCTOBER 18, 2022
Language related to inflation is becoming more frequent in reviews on business directory and crowdsourced review forum Yelp, with food businesses and restaurants taking a particularly hard hit, according to the Yelp Economic Average report for the third quarter of 2022, released Wednesday. Yelp wrote in the introduction to its report, "Local businesses and communities.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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