Adweek
JUNE 27, 2022
Goodbye to the daily croissants and cappuccinos. To the hot South of France, matched only by the Fortune 500 brands. To the parade of boats on yacht row and the promenade of brand beaches opposite the Croisette. I'm back to reality. There isn't a "chief" in my title, though I was honored to be asked.
AdExchanger
JUNE 27, 2022
Adjust and its parent company AppLovin laid off roughly 12% of their combined staff on Monday. It’s unclear which roles were affected by the cuts. The layoffs come as many tech firms announce hiring freezes, hiring slowdowns and general belt tightening against a backdrop of recession fears, economic uncertainty and public market volatility. Tesla, Netflix, Continue reading » The post Adjust And AppLovin Lay Off 12% Of Their Workforce Amid Economic Downturn appeared first on AdExchanger.
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Adweek
JUNE 27, 2022
With an eye toward businesses on its platform, Instagram is testing new experiences that incorporate a full-screen feed and bring video front and center. The platform added that 90% of accounts follow at least one business, calling businesses "a huge part of the interests community on Instagram" and adding in a blog post, "We're excited.
Martech
JUNE 27, 2022
Now that consumers expect speed and hyper-personalization in all things, marketers have to find innovative ways to meet demands and maximize their budgets. To do this, marketers are turning to artificial intelligence and machine learning. In fact, there is a new term just for this – “AI Marketing.” Customer expectations have never been higher.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JUNE 27, 2022
Yelp will close what it called its three most consistently underutilized offices July 29--Chicago, New York and Washington, D.C.--along with reducing its footprint at its facility in Phoenix. Co-founder and CEO Jeremy Stoppelman explained in a blog post that since the company began reopening its offices nine months ago, with a remote-first approach, roughly 1%.
AdExchanger
JUNE 27, 2022
Ad agencies are understaffed and their clients – small businesses in particular – often don’t have the time or the technical background to sift through reams of campaign data. And so, increasingly, they’re turning to automation to cut down on the more tedious and time-consuming aspects of account management. Tag, an independent agency based in. Continue reading » The post How One Indie Agency Is Using Automation To Avoid The Pain Of Manual Reporting appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JUNE 27, 2022
St. Clair McLeanVP of Infrastructure and Security“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by St. Clair McLean, VP of infrastructure and security at Alliant. With more eyes on consumer privacy than ever before, data clean rooms have become.
Adweek
JUNE 27, 2022
Over the last two years, brands have shown--with varying levels of comfort--a willingness to take definitive stances on issues from racism and voting rights to Covid-19 vaccine requirements to Russia's war on Ukraine. Even if they give money to politicians legislating against the LGBTQ+ community, most major marketers promote Pride celebrations. But the battle over.
Digital Remedy
JUNE 27, 2022
Recap. In Part 1 of our Intro to Incrementality series, we went through the basics of incrementality analysis. We talked about our two groups, test (or exposed) and control (or holdout), and how this type of analysis measures the lift caused by a specific variable of one over the other, thereby attaining a true measure of that variable’s impact. In Part 2 , we homed in on that control (or holdout) group and explained exactly how to go about creating that group through ghost bidding in a way that
Adweek
JUNE 27, 2022
American Eagle Outfitters is taking its physical products to the virtual world through a newly launched NFT store. The retailer is offering eight digital T-shirts and hoodies created by a group of NFT designers, including Little Lemon Friends, Starcatchers and WonderPals. The release comes as merchants experiment with new ways of blending virtual and physical.
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Playwire
JUNE 27, 2022
If you are a publisher in the digital ad space, header bidding is likely not new to you, regardless of whether or not you've ventured into the header bidding world. There is a reason header bidding has become almost an industry standard. The resulting uplift in revenue that both web and app publishers see with the rollout of a header bidding wrapper makes it worth strong consideration.
Adweek
JUNE 27, 2022
Reddit teamed up with R/GA on "Find Your People," its first-ever consumer marketing campaign on television, which debuted in Canada and the U.S.
MNTN
JUNE 27, 2022
Social marketers are talented in the art of optimization. A key audience doesn’t convert? Cut it. A campaign is exceeding KPIs? Boost it. While traditionally TV has been an (expensive) upfront commitment that meant you sent your ad off into the wild and let it run its course, Connected TV allows for marketers to optimize throughout the campaign, similar to social channels.
Adweek
JUNE 27, 2022
A crucial element in the ongoing fight for safe access to abortion is educating against the waves of misinformation that come from policymakers, online search results and anti-choice organizations. When up against campaigns created with the intention of obfuscating science and facts, health care providers and activists have often been forced to innovate.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
JUNE 27, 2022
Pirate’s Booty has long traded on its high level of brand awareness, which it’s been able to achieve despite rarely advertising on TV. Or doing much paid advertising at all, for that matter, said Mark Chu, director of marketing at Amplify Snack Brands, which was acquired by Hershey in 2018. Later that year, Hershey bought. Continue reading » The post Pirate’s Booty Sails Into CTV And Digital To Engage Co-Viewing Audiences appeared first on AdExchanger.
Adweek
JUNE 27, 2022
The Covid-19 pandemic exacerbated the impact of significant gaps in access to high-speed internet and computers across the U.S., as lower-income kids lacked the equipment and reliable home broadband service needed to attend remote school and complete assignments. Sneaker and streetwear retailer Snipes is working to promote digital equity with a nationwide "Crack the Code".
AdExchanger
JUNE 27, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Hypocritic Oath Crisis pregnancy centers, a deceptive moniker for anti-abortion nonprofit groups that target women seeking medical services and/or abortion providers, are sharpening their ad tech chops as they take advantage of new laws targeting abortion providers and the women who seek abortions, Continue reading » The post Crisis Centers At The Center Of A Crisis; To Release On-Demand Or In-Theater (That Is
Adweek
JUNE 27, 2022
When Justice Samuel Alito's opinion draft for overturning Roe v. Wade leaked last month, the major ad holding companies, like many corporations across the United States, told their staff they would reimburse any employee who would need to travel to receive abortion care. At the time, the holding companies had few details about how these.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech Series
JUNE 27, 2022
Brings livestreaming to the metaverse for the first time. iClick Interactive Asia Group Limited , a leading enterprise and marketing cloud platform in China that empowers worldwide brands with full-stack consumer lifecycle solutions, announced the launch of Arohar, its proprietary live streaming enhancement mobile application that integrates AI, AR and interactive 3D avatars to bring a brand new metaverse-based live streaming experience to users. iClick’s flagship product, Arohar, for KOL
Adweek
JUNE 27, 2022
All Twitter users on Android and iOS now have access to the closed caption toggle that the social network began testing in April. Tapping the CC button on videos with available captions will enable users to turn captions off and on. The choice is now yours: the closed caption toggle is now available for everyone.
AdExchanger
JUNE 27, 2022
How should brands think about advertising in the metaverse? The question is a little hard to answer when there’s no consensus about what exactly the metaverse is or what it might become. You don’t need a headset, but you do. It’s like a video game, but not. Something about VR, but also something about AR. Continue reading » The post Ready To Advertise In The Metaverse?
Adweek
JUNE 27, 2022
Home goods retailer Bed Bath & Beyond ranked No. 50 on the National Retail Federation's list of the top 100 retailers in 2021--smack dab between Walmart and ampm. Its new tiered loyalty program, however, places the retailer first in a very specific category: branded buy now pay later (BNPL) services.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech Series
JUNE 27, 2022
vidIQ Extension is Now Live. The YouTube Management Tool is Available for Download on Google Chrome, or Firefox. vidIQ have announced the launch of their extension on the popular browsers: Google Chrome, and Firefox. Installing the extension gives creators access to a wide range of features to help aid their content optimisation strategy. vidIQ delivers detailed results for any YouTube video when using the extension. vidIQ is the number one Chrome Extension for YouTube, giving creators access to
Adweek
JUNE 27, 2022
Ask a New Yorker how often they visit the observation deck of the Empire State Building, or a Bay Area resident how frequently they get to Alcatraz. For Dubliners, and the Irish in general, there's a similar answer for the number of trips they take to the Guinness Storehouse each year. The brewery site at.
Martech Series
JUNE 27, 2022
Coveo Solutions Inc , a leader in AI-powered relevance platforms that transform search, recommendations, and personalization within digital experiences, today announced that it has been named a Salesforce Commerce Cloud Partner of the Year for Best Early Salesforce Commerce Win 2022 and Best Personalization 2022. The Salesforce Commerce Cloud Partner Awards recognize the outstanding performance of digital transformation commerce partners in the Salesforce ecosystem, taking into account the numbe
Adweek
JUNE 27, 2022
If today's plant-based food alternatives--which often look, feel and taste like the items they're designed to mimic--were the public's first introduction to the category, companies might have an easier time selling them. But it didn't happen this way. Instead, many Americans encountered earlier versions of fake meat as children and didn't enjoy the experience.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech
JUNE 27, 2022
Ads are coming to Netflix, and Google and NBCUniversal are fighting for the lucrative right to provide them. Why it’s happening. Until recently Netflix’s position as the dominant streaming service allowed it grow revenue without advertising. A subscription price increase earlier this year led to a loss of about 200,000 subscribers. The first loss in more than a decade.
Adweek
JUNE 27, 2022
CANNES, France--It's been three yeas since Adweek and Cannes Lions organizers have been able to bring together some of the most accomplished women in the industry at our Women in Creativity event. This year, the event took place at Warner Bros. Discovery Beach, which has hosted many WBD businesses and partners this week, including new.
Martech Series
JUNE 27, 2022
Company’s Product Director, Arv Natarajan to Lead Session on the Next Generation of eCommerce Search. GroupBy, a SaaS-based eCommerce product discovery technology leader, announces its Director of Product, Arv Natarajan, will moderate a roundtable discussion at B2B Connect. The session, “Next Generation of B2B Ecommerce Search for The Modern Age Buyer,” will take place on Monday, June 27 at 1:05 p.m.
Adweek
JUNE 27, 2022
Instagram will add Reels to several endpoints on application-programming interfaces across its platform. Support for Reels will be added to the APIs for basic display, business discovery, comment moderation, content publishing, hashtag search, insights, mentions and promote. Instagram said the API enhancement will be available for the current version and all previous versions of Graph.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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