Adweek
JUNE 1, 2022
In many ways, the Great Digital Acceleration is, in fact, the Great Social Acceleration. There are now more than 4.5 billion social media users globally, and almost 500 million users have joined in the last 12 months alone. Messaging, the new social darling, is also surging--80% of time on mobile devices is now spent on.
Martech
JUNE 1, 2022
Third-party cookies are going the way of the dodo. The looming cookieless world has many marketers more than a little nervous. With Universal Analytics sunsetting and the rise of what’s being called Google Analytics 4 in its place, digital marketing analytics can be a confusing place, so let’s make things clear… and know that I even got some input from Google digital marketing evangelist Avinash Kaushik too!
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
JUNE 1, 2022
Meta will mark Pride Month with its introduction of an LGBTQ+ Safety Center Hub on Facebook, which will provide users of the social platform with features including details on how to report harmful content, guides to improve account security and tools to prevent bullying and harassment. Pride-themed avatars and stickers debuted Wednesday for use in.
AdExchanger
JUNE 1, 2022
In order to gain access to performance advertising budgets (and prove out the power of publisher first-party data), Vox Media is relaunching Group Nine’s G9 Direct performance marketing solution under the new name VM Connect. The relaunch is also a milestone in Vox Media’s integration of Group Nine’s digital properties and tech stack following its. Continue reading » The post With Group Nine Deal Closed, Vox Media Integrates Its Performance Marketing Solution appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JUNE 1, 2022
Maybe instead of thinking this period as the Great Resignation among brand marketing leaders, perhaps it's more accurate to call it the Great CMO Shuffle. Back in January, Bruno Cardinali decided to step down as CMO of Popeyes Louisiana Kitchen after three years in the role. Now, Jeff Klein is taking on that post, departing.
AdExchanger
JUNE 1, 2022
You’ve probably heard (dozens of times) by now that first-party data will be the key to post-third-party-cookie ad targeting. But what exactly is first-party data? How does it differ from second-party, third-party and zero-party data? And what makes first-party data more suited to a privacy-centric ad experience? Defining first-party data First-party data is data that.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
JUNE 1, 2022
A bid at addressing the pandemic's work-life imbalance, the functional gizmo complements a new brand platform tackling tired cliches.
Adweek
JUNE 1, 2022
Messenger added a Calls Tab to its Android and iOS applications to make it easier for users to connect with friends and family in one tap. A Meta spokesperson said there are more than 300 million audio and video calls on Messenger every day, and the rate of average daily callers is up over 40%.
Martech
JUNE 1, 2022
Are you equally left- and right-brained? Love working with people and numbers? In front of the camera and on spreadsheets? Our marketing services manager position may be for you. We’re seeking a motivated self-starter to join our growing marketing services team. You’ll participate with our customers and your team members in the ideation, creation, and execution of marketing programs that unearth prospective customers.
Adweek
JUNE 1, 2022
Despite its thousands of superstores across the United States, Walmart could soon lose its status as the country's biggest retailer to Amazon's massive online shopping business, a new report projects. The study, published by digital commerce service Edge by Ascential, predicts Amazon will surpass Walmart in its share of the overall U.S. retail market in.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Martech
JUNE 1, 2022
Despite the sea of information available to the 4.95 billion internet users today, fresh content is being generated by the second. Producing engaging content that can distinguish itself within this volume takes a considerable amount of time and effort. In this context, it is critical to develop strategies to keep your audience engaged and further develop your customer base.
Adweek
JUNE 1, 2022
The beauty industry is regularly criticized for catering to a limited demographic while pressuring consumers to conform to unrealistic standards. Still, there have always been people working in creator spaces and behind the scenes to facilitate a more inclusive beauty world. With the intention of creating a brand accessible for all, Andrew Fitzsimons Haircare has.
AdExchanger
JUNE 1, 2022
With so many regional privacy laws around the world, and more on the way, compliance is complicated. Rube Goldberg comes to mind. On Wednesday, the IAB Tech Lab announced the launch of its Global Privacy Platform (GPP), which is a protocol designed to standardize the sharing of consent signals so companies can more easily comply. Continue reading » The post IAB Tech Lab Launches Global Privacy Platform To Transmit Kosher Consent Strings appeared first on AdExchanger.
Adweek
JUNE 1, 2022
While ecommerce giant Amazon has an eye on expanding its cashierless retail experience into travel and entertainment, another retail titan, Dollar General, is turning its attention to self-checkout. In a recent Q1 2022 earnings call, COO Jeff Owen said Dollar General has launched a pilot of self-checkout-only stores and plans to test this concept at.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
JUNE 1, 2022
App store discoverability has always been a battle. But the rising cost of paid user acquisition coupled with Apple’s recent privacy changes on iOS means the gloves are off. “Optimizing and maximizing the organics you can get becomes really important when there’s less efficiency in the user acquisition funnel,” said Dave Bell, CEO and co-founder. Continue reading » The post Airship Gets Into App Store Optimization With The Acquisition Of Gummicube appeared first on AdExchanger.
Adweek
JUNE 1, 2022
Twitter is testing the addition of the ability to toggle between For You and Latest timelines within its Communities. The test is being conducted with a group of users across Android, iOS and the web, and the setting they choose will become their default each time they visit the specific Community they made the choice.
MNTN
JUNE 1, 2022
Today, we’re excited to officially make Audience Segment Reporting available to all marketers using the MNTN Performance TV platform. Now, MNTN users can drill down and view performance data tied to each individual audience segment included in their targeting—providing a detailed picture of the exact, high value customers responsible for driving conversions and revenue.
Adweek
JUNE 1, 2022
California-based RPA vps and creative directors Yama Rahyar and Bang Pham show that embracing differences while working toward shared beliefs can be a major part of what makes a partnership click. Their advertising origin stories couldn't be more different. For Pham, "It all started with a typeface: Futura Bold Oblique.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
JUNE 1, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TV Spree “When it’s time to unwind and watch TV, I always sit down with my two must-haves: my favorite snack and my smartphone,” Google TV product manager Hanwook Kim writes in a Google blog post on Wednesday, announcing a new iOS app that. Continue reading » The post Google TV’s New iOS App Is A Data Coup; The Sandbox Isn’t For Playing – It’s For Boxing appeared first on AdExchanger.
Martech Series
JUNE 1, 2022
Thryv Holdings, Inc., the small business platform for growing small- to medium-sized businesses (SMBs), today announced it has hired Tami Cannizzaro as Chief Marketing Officer. With more than 20 years of experience building tech companies into category leaders, Cannizzaro will play a key role in Thryv’s growth strategy. “Tami has a proven track record of driving new customers, increased engagement, and revenue growth for major global technology brands as well as emerging leaders in the category,
AdExchanger
JUNE 1, 2022
The IAB Tech Lab announced its Global Privacy Platform (GPP), a framework to standardize the sharing of consent signals so companies can more easily comply with global privacy regulations. “It’s a protocol for streamlining and managing cross-jurisdictional privacy compliance,” said IAB Tech Lab CEO Anthony Katsur – which is why the platform will be ready to incorporate new consent strings within the framework as they emerge.
Martech
JUNE 1, 2022
ABM is more than just another marketing channel to add to your mix. It’s a complete go-to-market strategy that requires new processes, better collaboration, and more accountability. But don’t let that intimidate you. We’re here to help you get started and create a clear path for iteration and scalability. Register today for “Take a Crawl, Walk, Run Approach to Multi-Channel ABM” presented by Terminus.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech Series
JUNE 1, 2022
Newly Created Role Focused on Identifying and Accelerating Strategic Growth Opportunities, Including Organic Initiatives, Acquisitions, and Partnerships Globally. Brightcove Inc. , the leading intelligent video streaming, monetization, and communications platform, today announced a key executive hire. David Beck will join Brightcove as its first Chief Strategy and Corporate Development Officer, leading strategy, business development, and corporate development for the Company.
Marketing Dive
JUNE 1, 2022
Under the new "Heat Happens" global narrative, rising artists will interpret a hook written by award-winning musician James Blake.
Martech Series
JUNE 1, 2022
“Long provides an added element to AP that will take us to the next level in terms of his client relationships and consultative approach to finding solutions,” said Audience Platform CRO Stephen Saper. “He is a critical addition for helping AP deliver superlative client innovation and value.”. Long brings extensive experience in ad tech, advanced TV, CTV, data management, yield optimization and programmatic capabilities and is a key addition to our senior management team.
Adtaxi
JUNE 1, 2022
contact us. Email marketing is alive and well in 2022. The channel’s rare combination of favorable ROI metrics and immunity to the effects of increasingly strict privacy regulations makes it a viable outlet for effective, personalized digital campaigns. However, there’s a major difference between delivering successful email promotions tailor-made for your target customer’s inbox versus ending up in the digital purgatory that is the spam folder.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
JUNE 1, 2022
Rachel Bicking, Chief Digital Officer at Tenerity , has been recognized on the prestigious 30 under 40 Loyalty Royalty 2022 list, as part of Loyalty Magazine’s International Loyalty Awards. Tenerity is an intelligent engagement company, offering solutions for the loyalty marketing industry. As Chief Digital Officer, Rachel leads a global, cross-functional organization across product strategy, marketing, engineering, content, technology, and data and analytics.
Aronson Ads
JUNE 1, 2022
At Aronson Advertising, we are constantly monitoring the digital advertising landscape and finding the most effective methods for advertising. And with a variety of social platforms in the social media sector it can be difficult to decide which avenue is the best choice to advertise your business or product. In the following article, we will weigh the pros and cons of one the newest and rapidly popular social media platforms, TikTok, to help you decide if it’s a worthwhile choice for your advert
Martech Series
JUNE 1, 2022
Companies partner to enhance customer’s risk posture with actionable intelligence that unites security, privacy, and risk workflows. Swimlane, the leader in low-code security automation, announced its partnership with NTT DATA, a global leader in IT services and cybersecurity, to reduce risk for shared customers via Swimlane’s award-winning low-code automation platform.
Brid.tv
JUNE 1, 2022
Join our Ad Ops and Programmatic Specialist, Marco Baucal, as he shares how publishers can prioritize campaigns to specific mid-roll cue points straight from Google Ad Manager. The post [Ad Ops Guru] — How to Prioritize GAM Campaigns to Specific Mid-Roll Cue Points appeared first on BRID TV.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
Expert insights. Personalized for you.
345 
Let's personalize your content