Adweek
AUGUST 25, 2022
After years of developing and honing a service appreciated by shoppers around the country, Instacart has recently turned its attention to another avenue for driving growth: brand building. As Laura Jones, Instacart's chief marketing officer, put it, the shift in marketing is about "moving from transactional to inspirational." Instacart's latest campaign--its largest ever, in terms.
AdExchanger
AUGUST 25, 2022
An interview withMarshall ErwinChief Security OfficerWhile Chrome dallies on the third-party cookie question, Firefox keeps releasing new anti-tracking features. In June, Mozilla made Total Cookie Protection the default for Firefox. Cookies can’t leave the site on which they were first dropped. This move essentially creates what Marshall Erwin, Mozilla’s chief security officer, refers to as.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
AUGUST 25, 2022
Despite the collective sigh of relief from the marketing industry at Google's protracted depracation of third-party cookies, smart companies are still testing their future targeting strategies. When agency Jaywing won the U.K.-based boutique wine brand Gusbourne account last year, it knew it wanted to expand the client's media mix to new formats in order to.
VideoWeek
AUGUST 25, 2022
A new report by OMD Worldwide , Yahoo and Amplified Intelligence has found video to rank among the most attention-grabbing formats for mobile advertising. The ‘ Attention in Context’ study served over 128,000 ads to 4,400 volunteers in the UK, US, Canada and Australia. Responses were categorised into three levels of attention: active (eyes on the advert), passive (eyes on screen but not the ad) and non- (eyes on neither screen nor ad).
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
AUGUST 25, 2022
Google's Display & Video 360 digital campaign management platform added a digital out-of-home component Thursday. The company said Thursday that digital OOH ads are now available to all Display & Video 360 users, encompassing screens in public places such as airports, bus stops, elevators, shopping centers, stadiums and taxis, adding that brands can run different.
Martech
AUGUST 25, 2022
This week, iHeartMedia debuted iHeartLand, a committed music and gaming space within the virtual online game Fortnite developed by Epic Games. The metaverse destination was built using Fortnite’s Creative toolset with the help of Atlas Creative’s team of game developers. Fortnite players will be able to visit iHeartLand to play mini-games and participate in exclusive meetups with artists.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
MNTN
AUGUST 25, 2022
It’s official: Americans now stream more content than they watch anything on broadcast or cable TV. TV measurement firm Nielsen reports that July 2022 saw streaming platforms—led by Netflix—surpass cable networks to claim the largest share of U.S. TV viewing. While it may have seemed inevitable—every year more people cut the cord while streaming subscriptions continue to rise—the milestone is a watershed moment for streaming.
Adweek
AUGUST 25, 2022
British luxury car maker Bentley Motors and single malt Scotch brand The Macallan teamed up last year on a sustainability initiative focused on reducing their carbon footprints and changing how they source materials. The first product of that collaboration will be The Macallan Horizon, a limited-edition single malt whiskey in a novel horizontal bottle, which.
Martech
AUGUST 25, 2022
We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Within these categories, there are several sub-pieces for implementation.
Adweek
AUGUST 25, 2022
Karma's World is officially making its mark, and Chris "Ludacris" Bridges couldn't be happier. That's because it took the award-winning rapper, actor, producer and now children's book author over a decade to bring the animated children's program to audiences. Now, the show and its titular character--which has earned multiple NAACP award nominations since its debut.
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Marketing Dive
AUGUST 25, 2022
Temporary obsessions with feta pasta, whipped coffee and at-home workouts represent ways in which pandemic trends, and consumer buy-in, came and passed — fast.
Adweek
AUGUST 25, 2022
September is SUBtember on Twitch. Gaming PC brand Lenovo Legion is the official sponsor of the monthlong event, during which viewers can support their favorite streamers with no caps on discounted subs with perks customized by each streamer, including badges, channel points, custom emotes, select ad-free viewing and additional exclusive offers. Viewers can receive up.
Martech Series
AUGUST 25, 2022
EvoluteIQ, the leading hyperautomation enablement platform provider announced that the technology company has been recognized as a Representative Vendor in the August 2022 Gartner Market Guide for Multiexperience Development Platforms (MXDP) report. According to Gartner, “Software engineering teams often use a variety of disjointed front-end development tools and back-end approaches to develop separate apps for different devices and touchpoints.
Adweek
AUGUST 25, 2022
Though the pandemic has seen a boom in outdoor activity, particularly within U.S. national parks, it has also brought further into focus a lack of accessibility and inclusivity within the outdoors industry. And while the issue is certainly not new, it's received increased scrutiny that outdoor retailers and brands are trying to finally address, including.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
AUGUST 25, 2022
Today, identity management company Neustar announced the availability of its Neustar Unified Identity suite in the InfoSum Data Clean Room. The data collaboration makes multi-party identity and secure data possible for brands, agencies and publishers throughout the advertising supply chain. As a result of the partnership, every InfoSum client will have access to Neustar identity capabilities.
Adweek
AUGUST 25, 2022
A brand doesn't need an ad or sponsorship to prove its worth. Sometimes, it just needs a story. Creative agency Observatory had a proposition for Nike in 2021: Why not build an entertainment studio focusing on sports and culture? Instead of trying to wedge diverse, relevant stories into 30-second ads selling products, why not make.
Marketing Dive
AUGUST 25, 2022
After hosting nearly 800 legal marriages in real life, the brand is porting the concept to Decentraland with a contest.
Adweek
AUGUST 25, 2022
The realm of money can appear closed off, ruled by the elite and powerful. British fintech Revolut claims to want to break down those barriers and make finance more accessible. The challenger bank has launched a campaign, titled "Your Way In," that shows everyday people unlocking previously unattainable opportunities in money. Created by agency Wieden+Kennedy.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
AUGUST 25, 2022
Guest column byAndy HopkinsonStrategic Director“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. We’re in the midst of another exciting Formula 1 season, as the sport experiences unprecedented levels of popularity. In this multibillion-dollar industry, top performance is everything.
Adweek
AUGUST 25, 2022
A report by fraud detection platform Pixalate claims that a number of apps aimed at children are violating COPPA (Children's Online Privacy Protection Act) by unknowingly sharing data signals. Over 70% of the top 1,000 popular apps directed at children on Apple's App Store and Google Play share people's GPS signals or IP addresses with.
MNTN
AUGUST 25, 2022
As Q4 looms, B2C advertisers are cracking their knuckles and buckling up for the biggest quarter of the year. Many B2B advertisers are doing just the opposite, ready to hunker down through the holidays and reemerge when their zealous B2C counterparts have had their fill of impressions. However, this is a key time for B2B advertisers to take advantage of, so pour yourself a cup of cocoa and learn more about why your campaigns should extend through the end of the year.
Adweek
AUGUST 25, 2022
Former MDC Partners executive Michael Bassik has launched a vertically-integrated performance agency called Optimal. It's Bassik's solution for clients who want to take a full-funnel marketing approach and work with agency teams that deeply understand vertical complexities. "I thought there was an opportunity to create a scaled digital performance marketing business that wasn't just focused.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Digital Ad Blog
AUGUST 25, 2022
Did you know that YouTube has 2.6 billion monthly users ? Making a YouTube account is one of the unique ways to establish a strong digital presence for your business. But what is it that makes YouTube such a must, and how can you use it to help grow your business? Our short guide below will show you the ins and outs of YouTube for business, so read on and find out more. 5 Creative Ways To Use YouTube for Business.
Adweek
AUGUST 25, 2022
Instagram now allows users to share posts using QR codes. This process will allow users to save a picture of a post's QR code to their device's camera roll, which they can upload and share wherever they'd like. Users can share normal posts and Reels using QR codes. Our guide will show you how to.
Marketing Dive
AUGUST 25, 2022
While the video-sharing app is just dipping its toes in, brands like Duracell have recently run in-game experiments on other platforms like Instagram.
AdExchanger
AUGUST 25, 2022
Sponsored post byGeorgiana HaigProduct Lead, IdentityMiQSPONSORED BY:Even as Google announced in July that it would push back its deadline to remove cookies from Chrome to 2024, marketers continue planning for the cookieless future now. It makes sense, as cookies are fast becoming irrelevant. Brands that only use cookie-based solutions are missing out on about 70%.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
MNTN
AUGUST 25, 2022
As Q4 looms, B2C advertisers are cracking their knuckles and buckling up for the biggest quarter of the year. Many B2B advertisers are doing just the opposite, ready to hunker down through the holidays and reemerge when their zealous B2C counterparts have had their fill of impressions. However, this is a key time for B2B advertisers to take advantage of, so pour yourself a cup of cocoa and learn more about why your campaigns should extend through the end of the year.
Martech
AUGUST 25, 2022
Performance Max campaigns from Google are causing quite the stir in the advertising world. It’s one of the fastest major launches we’ve seen, with the product going from general availability (Nov 2021) to forced migration (Sep 2022) in less than a year. Here we’ll share some of the tips we’ve gathered from talking to a lot of our customers and several PPC experts, including some Googlers in our PPC Town Hall episodes.
AdExchanger
AUGUST 25, 2022
Slapping a broadcast signal into an over-the-top stream is generally harder than it sounds. But streaming services need to have local news and sports, too. VUit, for one, helps broadcasters create and distribute FAST channels so they can get a leg up in CTV. As streaming platforms seek more content, VUit has been filling that gap. VUit channels tripled in viewership minutes in 2021.
Martech Series
AUGUST 25, 2022
B2C marketers invited to unlock intelligent customer connections with featured speakers from Sweetwater, Forrester, Sinch, Slickdeals, Zumper, 14 West, and more. Blueshift, the leading Smart Hub platform for intelligent customer engagement, announced that it will host Blueshift Engage 2022, its premier event series for B2C marketers who want to drive better customer engagement with highly personalized cross-channel campaigns.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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