Adweek
DECEMBER 27, 2022
After years in which artificial intelligence-generated content was known more for its comic absurdity--only occasionally drifting into disconcerting realism--2022 was the year that generative AI finally graduated into a full-fledged creative force. A host of realistic image generators led by research group OpenAI's Dall-E 2 made it easy for anyone to create lifelike visuals with.
Martech
DECEMBER 27, 2022
This is the third of a three-part series on the ROI of personalization. You can read the first part (audience measurements) here and the second part (content measurements) here. After examining how audiences and content are measured in terms of personalized experiences, let’s discuss how brands should approach the process that drives personalization.
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Adweek
DECEMBER 27, 2022
While fewer accounts changed hands this year compared to 2021, there were a number of significant moves. Interestingly, the big account changes can be categorized into the following groups: QSR, alcoholic beverages, automotive and retail. Of the ten accounts that made it into this story, Adweek estimates four are worth more than $1 billion each.
AdExchanger
DECEMBER 27, 2022
2022 will stand out as the year that AVOD took center stage. Ad-supported video viewership growth surpassed subscription-only streaming and overall streaming viewership overtook cable for the first time. But. The post AVOD Overtook The Streaming Wars In 2022 appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
DECEMBER 27, 2022
In my first six months as chief content officer at Adweek, I've reflected a lot on the role of the marketer in the global economy and the future of our company's business. Given the state of the world and our industry, it's easy to explain why. In 2022, chief marketing officers and their organizations have.
AdExchanger
DECEMBER 27, 2022
Advanced TV presents a robust set of opportunities for data-driven advertising and measurement. But does that mean ATV will supplant linear in buyers’ marketing strategies? Well, it’s more complicated than. The post With Digital And Linear Convergence, Advanced TV Will Soar In 2023 appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
DECEMBER 27, 2022
In 2022, SPO solutions largely revolved around creating direct connections to so-called premium publishers. But machine learning (ML) and artificial intelligence (AI) also took on a bigger role in SPO. The post SPO Is Evolving Thanks To Direct Publisher Connections And A Push For Sustainability appeared first on AdExchanger.
Adweek
DECEMBER 27, 2022
The 2022 TV year was full of mega-mergers, billion-dollar deals and even a fantasy face-off, and now it's time to reflect on the disruption. As part of Adweek's year-in-review coverage, we took a look back at 10 of convergent TV's most important, surprising and industry-changing moments, examining the stories that shaped the year and that.
AdExchanger
DECEMBER 27, 2022
From the rise of alternative measurement currencies and retail media networks to the launch of Netflix’s AVOD tier, these are the stories that helped us animate the news in 2022. The post AdExchanger’s Most Popular Comics Of 2022 appeared first on AdExchanger.
Adweek
DECEMBER 27, 2022
Snapchat's Snapchat+ subscription service allows subscribers to change the appearance of the recording frame that appears on Snapchat's camera screen as the user records videos. Our guide will show you how to change the appearance of the recording frame from within the Snapchat mobile application. Note: These screenshots were captured in the Snapchat app on.
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Martech Series
DECEMBER 27, 2022
Let’s look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. What is the future of digital advertising in 2023 and beyond? Marketing Technology News: MarTech Interview with Liz Carter, CMO at Reputation. 1. Google initiatives. With the digital space and ad tech evolving rapidly, there is always one force that has the power to draw the attention of everybody in the industry: Google.
Martech
DECEMBER 27, 2022
Even if marketers thought they’d found the perfect formula in the technology and strategies they used in 2022, they still have to switch it up in the new year, for one major reason. That’s because the customer will change. New tech platforms, devices and trends will generate new behaviors by consumers, and marketers will have to keep up. Below are some of the top ways that experiences and behaviors will change for consumers in 2023, and what marketers will do to adjust and maintain a competitive
Martech Series
DECEMBER 27, 2022
Centric PLM and Rhino 3D integration will empower design teams to save time, boost creativity and enhance collaboration. Centric Software®, the Product Lifecycle Management (PLM) market leader, proudly announces its partnership with Rhinoceros (Rhino) 3D, a leading CAD solution provider. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source and sell products such as apparel, footwear, sporting goods, furniture, home décor, consumer electronics, cosme
More About Advertising
DECEMBER 27, 2022
Money seems to be on lots of people’s minds as we prepare for a somewhat testing 2023 and fintech app TotallyMoney is joining the fun (if it can be so described) with a new TV and online campaign from St Luke’s tackling the vexing business of credit scores. TotallyMoney provides its four million plus customers. The post TotallyMoney breaks the mould for credit score ads first appeared on More About Advertising.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech Series
DECEMBER 27, 2022
Tweet. Rachel Kavanagh, CMO at Siren discusses a few proven practices that can help marketers drive higher marketing standards: __. Welcome to this MarTech Series chat, Rachel – tell us about yourself and your marketing journey so far, we’d love to hear more about your new CMO initiatives at Siren…. Thanks so much for inviting me to your Q and A, I’m very flattered…!
Digiday
DECEMBER 27, 2022
Adland saw its fair share of ups and downs this year. For a comprehensive look at what this rollercoaster ride has been — and what it means for 2023 — take a look below. And let us know what we missed.
Martech Series
DECEMBER 27, 2022
Propel – A revolutionary Lead Acceleration Engine – is more than just a widget with its powerful features that helps small businesses scale up. Propel – A revolutionary Lead Acceleration Engine – is more than just a widget with its powerful features that helps small businesses scale up. Having customer reviews displayed prominently on a website can give potential customers the confidence to purchase a product or service.
Digiday
DECEMBER 27, 2022
It’s been a year of ups and downs. What started out as a time of optimism and hope following two years darkened by a global pandemic ended in an economic downturn that many expect to turn into a recession. Throughout 2022, Digiday+ Research has tracked the trends in the media and marketing industries that followed the roller coaster of news coverage heading into 2023.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech Series
DECEMBER 27, 2022
Award recognizes the best solutions in the media & entertainment vertical in 2022. Iconik , a cloud-native, SaaS media asset management solution,announced its solution, iconik Agent, has won in this year’s Media & Entertainment: Best in Market 2022 Awards, presented by TVBEurope. The Best in Market awards recognize the very best in innovative products from the previous year that have made an impact within the media and entertainment industries.
AdPushup
DECEMBER 27, 2022
Which one yields the best results for publishers? Find out the answer in this CPC vs CPM comparison article. When it comes to buying online ads for your business, the most popular pricing models are CPM and CPC. We hear the question, “Which one should I use?” a lot. Before answering that, let’s define what [.].
Martech Series
DECEMBER 27, 2022
Implementation partner offers Zendesk customers customized setup solutions ready in seven days. Adelante , a Zendesk, Inc. implementation partner helping companies get set up on Zendesk in seven days, announced today their innovative setup service for Zendesk. Zendesk’s 100,000+ global customers will have access to the service and support of the Adelante team in getting their workspaces set up without any hassle. “At Adelante, we understand the importance of optimizing time and energ
Frequence
DECEMBER 27, 2022
As 2022 draws to a close, we can’t help but think about what lies ahead in 2023. While debate continues over whether or not the economy will enter a full-blown recession , there’s no arguing that media companies will still be looking to bring in ad revenue while keeping operating costs down - a constant regardless of economic conditions.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech Series
DECEMBER 27, 2022
“Immersive” is the new “in-person” as the Sansar app brings hundreds of live entertainment events into the world’s first customizable 2D/3D metaverse through LG Smart TVs. Source Digital, Inc. and Sansar, Inc. announce what is believed to be the first-ever metaverse experience on smart TVs. The Sansar app activated by Source is available exclusively on TVs running webOS, giving millions of viewers access to the immersive action of today’s hottest sports and entertainment events from the comfort
Monetize More
DECEMBER 27, 2022
When creating ad units in Google Ad Manager, it is strongly recommended for publishers to use a systematic and descriptive naming convention. For example, when serving both display and video ad units, it is advisable to include the ad format or ad type in the name as well. For example video_outstream_domain. By giving the ad unit a descriptive name that makes sense, managing and optimizing these ad units become more efficient.
Martech Series
DECEMBER 27, 2022
The Communications Regulatory Authority will continue to leverage Ookla’s consumer network experience insights in order to drive network performance advancement in the region. Ookla , an internationally recognized leader in network measurement and connectivity intelligence, commends the Communications Regulatory Authority (CRA) for the State of Qatar and the Ministry of Communications and Information Technology (MCIT) for their important roles in driving network performance gains in the country
Relevant-Digital
DECEMBER 27, 2022
Relevant Yield is provided by a Nordic-based company Relevant Digital for the need of online publishers and networks to take control and grow their advertising revenues in an innovative and futureproof way.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
DECEMBER 27, 2022
Samaaro, a B2B event-marketing SaaS platform, has raised seed funding round, led by SucSEED Indovation Fund with participation from Silver Needle Ventures Fund, The Chennai Angels, Lead Angels and eminent angel investors. Samaaro is an event marketing platform that enables B2B marketers and event professionals to maximize their business growth and ROI when hosting or participating in events.
Single Grain
DECEMBER 27, 2022
The last year has been a challenge for many marketers and businesses. As more companies move to digital marketing, having the right technology and tools is essential for success. ConvertKit is an email marketing platform particularly suited to bloggers, small businesses and entrepreneurs as it can help you build relationships with your customers, automate tasks, create forms, and much more.
Martech Series
DECEMBER 27, 2022
Acquisition enhances HID’s event access portfolio to include handheld readers and mobile pedestals scanning tickets using barcode and RFID technology, including NFC. HID , a worldwide leader in trusted identity solutions, today announced it has acquired Janam Technologies, a leading provider of handheld mobile computers and readers. The acquisition increases HID’s presence and relevance as a provider of smart credential issuance and reader solutions.
Martech Series
DECEMBER 27, 2022
Pixalate’s Mobile Ad Fraud Series for November 2022 reveals games and utilities are app categories most targeted. Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, released the November 2022 edition of our Mobile Ad Fraud Series, where we highlight unique forms of invalid traffic (IVT), inclusive of “ad fraud,” across the mobile open programmatic advertising marketplace.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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