Mon.Jun 13, 2022

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Lego 90th Anniversary Campaign Activity Celebrates the Role It Plays in People’s Lives

Adweek

With its mission to "inspire and develop the builders of tomorrow through the power of play," Lego has released a campaign to celebrate its 90th anniversary--and how it resonates culturally around the world and helps people as they build their own lives. With the anniversary taking place on August 10, the minute-long 'We Are All.

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The latest data on martech and marketing ops careers, and an ode to spreadsheets

Chief Martech

Half of martech and marketing ops professionals received a promotion in the past year. More accurately, half of the 426 respondents to our 2022 Martech Career Survey , run in collaboration with the team at MarTech.org, reported receiving a promotion within the past 12 months. But still, that’s impressive, and speaks to the incredible growth and demand for talent in this field.

MarTech 124
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Trending Sources

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Are Those Twitter Prompts Working? Yes, According to a Study

Adweek

Twitter shared a study of the results of more than 200,000 prompts that encouraged people to reconsider whether they wanted to send a reply that could be harmful or offensive. The social network began experimenting with those prompts in May 2020. Data scientists Lauren Fratamico and Kathy Yang wrote in a blog post, "We found.

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Cvent Wins Multiple Industry Awards Highlighting Company’s Best-in-Class Technology

Martech Series

Prestigious accolades and honors demonstrate Cvent’s continued commitment to innovation. Cvent , a market-leading meetings, events and hospitality technology provider announced several recent industry awards that highlight the strength of the Company’s event marketing and management solutions and overall excellence as a technology leader. The product-focused accolades celebrate Cvent’s unwavering commitment to developing best-in-class technology that powers more engaging and impactful in-person,

MarTech 115
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Creative 100: Branded Content Innovators You Should Know

Adweek

In a market that vocally craves more authenticity and less cringe-inducing fluff, creating effective content as a brand has never been more challenging. This year's roster of branded content leaders earned a spot on the 2022 Creative 100 list for their ability to uniquely connect with (and, more notably, grow) their audiences while establishing a.

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Measuring the Invisible: The Truth About Marketing Attribution

Martech

Is marketing attribution a mythical unicorn? Or is it possible to measure the performance of your marketing, including the parts you can’t see? The fog of marketing. Marketing attribution is the “fog of marketing” that all marketers wrestle with in attempt to square the circle and make sense of the customer’s decision journey. It’s essential for understanding how your marketing is performing and how much each channel is contributing.

Marketing 113

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Tough times increasing consumers’ desire for reliable, trustworthy companies

Martech

Ultimately, what all companies sell is trust and tumultuous times make earning and keeping that trust the most important thing a business can do. This can be seen in a recent Salesforce report which found: 88% of customers say trust is more important in times of change. 74% of customers say communicating honestly and transparently is more important now than before the pandemic.

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Creative 100: Agency Leaders Who Are Defining a New Era

Adweek

Shaped by an astounding array of life experiences, today's top creative agency leaders share one trait: adaptability. That willingness to embrace the fluid nature of life, business and career opportunities has helped them not only succeed on a personal level, but also to guide the next generation of talent toward a future that's more unpredictable.

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Presidio Acquires ROVE Expanding Reach of Digital Services and Solutions

Martech Series

Strategic acquisition adds technology modernization solutions and scale to accelerate growth. Presidio, Inc., a global digital services and solutions provider, announced the acquisition of ROVE, a veteran-owned systems integrator that services enterprise, commercial and public sector clients across the Southeast region of the U.S. This strategic acquisition bolsters Presidio’s geographic presence in both North Carolina and South Carolina.

MarTech 103
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Ulta Mourns CMO Shelley Haus, Who Has Died of Cancer

Adweek

Ulta Beauty CMO Shelley Haus passed away this week from complications related to an unspecified form of cancer, according to a LinkedIn post by the company. She was 49. "Those who knew her, understood how special she was and the incredible impact she had on our industry, our brand and most importantly, our teams," according.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Google Performance Max Will Eat The World; Subscribe And Stay (Pretty Please)

AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Performance Maxin’ And Relaxin’ Performance Max may be the most important name in ad tech that many people in ad tech have never heard of (unless you read this newsletter, of course). PMax, as the cool kids call it, is Google’s new optimization product. Continue reading » The post Google Performance Max Will Eat The World; Subscribe And Stay (Pretty Please) appeared first on AdExchanger.

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Creative 100: Visionary Directors Changing How We See the World

Adweek

These filmmakers have created some of the year's most buzzed-about work--short films for brands, documentaries, passion projects and more--and have received well-deserved critical acclaim in the process. They're also driving important conversation around a variety of topics, including the Black experience and diversity, equity and inclusion, and changing how we think about the creative process.

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Trend Predictions: The Hottest Topics at Cannes

Smaato

We’re heading to Cannes in just a few short weeks. We’re excited to be a part of one of the biggest industry events of the year, and our fearless leaders are getting ready to fly to France to meet with publishers, marketers, and teams from around the world. (Psst…if you. The post Trend Predictions: The Hottest Topics at Cannes appeared first on Smaato.

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McDonald’s Brings Back Its Minimalistic Drawings to Promote Delivery Service

Adweek

McDonald's is continuing a history of using minimalism and iconography within its marketing. To promote its delivery service, the brand has once again turned to simplicity for its latest poster advertising campaign that sees "location pins" integrated within the illustrations of the fast-food company's iconic menu items. The U.K.-focused OOH campaign from Leo Burnett London.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Google Confirmed Click: What Publishers Need to Know

Playwire

Key Points. Confirmed Click is a Google initiative that requires a second click on certain publishers’ ads in order to click through to the advertiser’s website. It is applied automatically based on various factors that suggest accidental clicks. It can destroy your click-through rate (CTR), but, fortunately, there are ways to avoid issues.

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Creative 100: TV and Streaming’s Top Innovators

Adweek

It took the TV industry two years to fully recover from 2020's pandemic-fueled production shutdowns--and as streaming services rapidly bulk up their original content slates, 2022 is on track to feature more original TV shows on linear and streaming than ever before (surpassing last year's record 559 programs). The tsunami of new and returning series.

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Google Engineer Claims AI System is Sentient; China’s Tech Giants Flourish as Crackdown Eases

Exchange Wire

In today's ExchangeWire news digest: a Google engineer is suspended after claiming the company's chatbot system shows signs of sentiency; China's tech sector begins to recover as Beijing's crackdown eases; and Twitter introduces a new procedure for users to report [.]. The post Google Engineer Claims AI System is Sentient; China’s Tech Giants Flourish as Crackdown Eases appeared first on ExchangeWire.com.

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Ads Playing on Streaming Services While TV Is Off Waste Brands $1 Billion Per Year

Adweek

Even if the TV is turned off, commercials might still play on ad-supported streaming services, wasting brands about $1 billion per year, new research from GroupM and iSpot found. On average, 8-10% of overall streaming impressions were delivered when the TV was off. However, that statistic jumps to 17% when looking solely at impressions delivered.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Salary and Career: Anson Li is moving fast

Martech

As part of our Salary and Career Survey , we interviewed people about their experiences in marketing. Today we’re talking to Anson Li. He’s the paid marketing manager at a medium-sized US company. He’s in his late 20s and has been in marketing for about nine years. How did you get into marketing? When I was growing up, I was very much involved in music.

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Virtual Try-On’s Latest Advocate: Amazon, Of Course

Adweek

It's been a big year for virtual try-on technology as social platforms, CPG brands and retailers alike get in on the action. Now, it's Amazon's turn. The ecommerce giant recently rolled out a mobile shoe try-on experience that uses augmented reality to "help customers visualize how a pair of shoes will look on themselves from.

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Marketers Shouldn’t Fear The Recession, According To GroupM And Zenith’s Latest Forecasts

AdExchanger

Rising inflation, flagging consumer confidence and uncertainty due to ongoing supply-chain issues have economists predicting a recession. But, based on GroupM’s and Zenith’s midyear forecasts of the global ad market, the recession fears may be unfounded. Still, after the record highs of 2021, ad spending will see a deceleration in 2022, due to the return.

Marketing 103
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Creative 100: Agency Talents to Watch

Adweek

The early years of a creative's career can often be grueling ones, with long hours, intense deadlines and an uphill road when it comes to earning a role on major client work. So it's especially impressive when emerging talents don't just endure, but also thrive as their careers develop.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Corel Acquires Awingu to Accelerate Its Secure Remote Workspace Offering

Martech Series

Awingu to join Parallels Remote Application Server (RAS), giving customers the ability to work securely from anywhere, on any device or operating system. Corel, a leader in professional creativity and productivity solutions, today announced it has acquired Awingu, a provider of secure remote access technology, for an undisclosed amount. Awingu will become a part of the Parallels brand portfolio.

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Hard Mountain Dew Tells Its Superfans to ‘Freak Out Responsibly’

Adweek

A businessman charges through a plate-glass window, a grill master abandons his flaming barbecue and a mail carrier flees her job mid-route, hurdling over a hedge. They all race to the same convenience-store parking lot where they get into an epic wrestling match. What causes this dog pile of flailing limbs and spiking heart rates?

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GumGum Granted Two New Patents for Dynamic Overlay Ad-Insertion Within Video Streams

Martech Series

Leading Contextual Advertising Company Patents Technology to Automate Dynamic Overlay Ad-Insertion, Including Live Video Streams. GumGum , a contextual-first global digital advertising platform, announced it has earned additional patents on ad-insertion technology for overlay ads (U.S. Patent No. 11,356,746 for ?”?Dynamic overlay video advertisement insertion?

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The Creator Economy Can Thrive With Audiences That Are Over Traditional Advertising

Adweek

Consumers often jump at any opportunity to avoid ads. When an ad break disrupts a program in network TV's carefully curated prime-time schedule, many viewers take that bathroom break or grab a snack from the kitchen, while digital users are increasingly flocking to ad blockers or skipping pre-roll ads the moment the content lets them.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Whoa! Is Third-Party YouTube Advertising Back?; Peaches And Crea … tive Automation M&A Spree

AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google’s $18 Billion Offer Almost exactly one year ago, the EU began an antitrust inquiry into whether Google restricts access to the cross-site web and app data it uses to benefit its own products. Specifically, the European Commission examined how Google forces advertisers.

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Creative 100: Visual Innovators Grabbing the World’s Attention

Adweek

The budget range with which you can create incredible artistry has never been wider. If you've got a phone, a smart idea and the willingness to see it through, the sky's the limit. On the other extreme, if you've got a streaming service deal or a global pantheon of A-list clients, well, that can open.

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Bud Light, Wieden + Kennedy part ways as beer marketer puts creative under review

Marketing Dive

The shop behind iconic campaigns like the viral “Dilly Dilly” effort declined to participate in the process, teeing up a fresh chapter for Bud Light’s marketing.

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The Need for Climate Action Is More Urgent Than Ever. Can Cannes Lions Deliver?

Adweek

The last time the Cannes Lions International Festival of Creativity took place in person, nobody had heard of Covid-19 nor read a brief for a "We're in This Together" spot. The United Nations was gearing up to deliver a three-part report detailing how burning fossil fuels was responsible for global warming that will devastate communities.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.