Martech

DECEMBER 28, 2021

Next year, e-commerce will be a driving force in how marketers engage with customers. E-commerce strategies will penetrate channels like TV, social media and in-store experience, to a greater extent than marketers could have imagined. Marketers will adapt their e-commerce strategies to be more personalized, simplify their customer data and marketing stack, incorporate shoppable ads and even retrain their in-store associates to better accommodate digital-first shoppers.

Retail 136

Retail eCommerce ROI Machine Learning 136

More About Advertising

DECEMBER 28, 2021

This one slipped the net before Christmas, an ambitious animated effort from above+beyond for Proper Chips, a B-Corp certified snack firm (they’re made from lentils.) We follow the fortunes of Alan the flying cowboy, as you do. Around 20 different artists contributed to the film, directed by Jack Brown. Proper creative director Becky Akers says: The post Above+beyond makes flying debut for Proper Chips first appeared on More About Advertising.

Advertising 59

Advertising Agency 59

Digital Remedy

DECEMBER 28, 2021

No business activity is worth executing if it’s unable to keep or maintain your stead in the marketplace. This notion is why branding is adamantly used in the business world. Its ability to frequently benefit organizations is why 57% of U.S. companies view strengthening their brand as a leading business objective. To ensure branding efforts are working, tactics known as brand delivery and brand performance must be observed.

Retargeting 52

Retargeting Marketing Viewability Audience 52

More About Advertising

DECEMBER 28, 2021

Are these the most famous names in modern advertising? They’re certainly contenders and their blasts from the pasts give an intriguing insight into what many see as the golden age of creative advertising. For Bogle and Bartle see links below this article. Sir John Hegarty is a member of the hugely talented group of UK. The post From the MAA Archive: BBH's John Bartle, Nigel Bogle and John Hegarty - our blasts from the past first appeared on More About Advertising.

Advertising 52

Advertising Agency 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech