Sat.Jan 14, 2023

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NBCU Kicks Off Paris 2024 Summer Olympics Marketing Campaign With Paris Hilton

Adweek

No, the other Paris. Fresh off broadcasting two Olympic Games within six months, NBCUniversal is already gearing up for the 2024 Summer Olympics in Paris, France. And who better to promote Paris than another Paris? During Saturday's broadcast of the NFL Wild Card game between the Los Angeles Chargers and the Jacksonville Jaguars, NBCU kicked.

Marketing 299
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2023 will be a chaotic year for martech, yet the start of a massive wave of growth

Chief Martech

I’m going to start the year with a controversial prediction: we are at the beginning of a massive wave of growth in martech. The next 7 years of expansion in our industry and profession will dwarf the past 7 years. I assume that’s a controversial claim because most people think this is going to be a rough year for the martech industry. Partly due to macroeconomic factors — small recession?

MarTech 135
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Marketing Morsels: The Brand That Made Fetch Happen and More

Adweek

Welcome to Marketing Morsels, Adweek's weekly sampling of the most delectable brand stunts and campaigns we saw this week (but weren't able to cover elsewhere). This week, discover offerings from Fetch, Banza, Duolingo, Hardee's and more. Enjoy the assortment! Morsel #1: This brand made Fetch happen Regina George can shove it: Shopper rewards platform Fetch.

Marketing 285