Sun.Jan 08, 2023

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Beyond Free Wi-Fi, How Delta CMO Tim Mapes Is Marketing the Travel Experience

Adweek

For Delta Air Lines, having an outsized presence at a technology trade show makes perfect sense. The world's third largest airline by revenue, which flies 200 million passengers a year, made several tech-focused announcements at CES, built an activation with Starbucks and used the four-day conference to strengthen brand partnerships. "[There's] 345 of the Fortune.

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Revving The Data Engine; Is The Creator Economy Just Hype?

AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Mobility Ability The retail media boom has spawned a subcategory of first-party data owners in the travel. The post Revving The Data Engine; Is The Creator Economy Just Hype? appeared first on AdExchanger.

Retail 104
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What a Travel Marketer Learned From Focusing on Death to Sell Vacations

Adweek

On Jan. 3, the first day back at work for many in Britain after the holidays, Plum Guide chief brand officer Ali Lowry played a role far beyond the typical job description of a marketer: he donned a black hooded robe, grabbed a scythe and crossed a bridge in London as the Grim Reaper. He.

Marketing 256
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If You’re Not Measuring LTV:CAC Ratio, You’re Missing Out On Growth

AdExchanger

Many marketers think of cost per acquisition (CPA) as the holy grail. But a better metric to consider is the lifetime customer value: acquisition cost ratio, also known as LTV:CAC, The post If You’re Not Measuring LTV:CAC Ratio, You’re Missing Out On Growth appeared first on AdExchanger.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Marketing Morsels: Angel Soft’s New Mascot, M&M’s All-Female Packs and More

Adweek

This week's edition of Marketing Morsels is stuffed with delightful samplings from British Airways, Volkswagen, Quorn and many more. Enjoy the assortment! Morsel #1: British Airways is furious that you're working on vacation Research from YouGov shows that almost half of British people have worked while on holiday, so British Airways is inviting people to.

Marketing 267
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HERE Works With AWS to Provide Indoor/Outdoor Device Positioning Services to AWS Third-Party Developers

Martech Series

New AWS IoT Core Device Location offering integrates HERE Positioning APIs. HERE Positioning utilizes Wi-Fi and cellular network s for reliable positioning w ithout relying on GPS/ G NS S technologies . HERE Technologies , the world’s leading location data and technology platforms, announced its work with Amazon Web Services (AWS) to deliver developers with improved performance for indoor/outdoor positioning capabilities to track and manage any number of internet-of-things (IoT)

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Data Compaction Software Company Reaches $1M Investments

Martech Series

AtomBeam is a data compaction software company that shrinks, secures, and speeds data transmission. AtomBeam’s patented, ultra-efficient Compaction software shrinks, secures, and speeds data transmission. They are proud to announce that their successful crowdfunding journey has raised $1M in investments. AtomBeam’s software can even compact less than 5B files, resulting in a massive bandwidth increase.

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Why TV advertising’s upfront model won’t fade away

Digiday

TV advertising’s 60-year-old upfront model may be all but inextinguishable. It’s in the midst of an overhaul but is unlikely to be abolished. For years — and especially over the past three years — the end of the upfront, as TV ad industry observers’ favored forecast, has been rivaled only by the divining of Netflix’s entry into advertising. Well, now that the latter has happened, surely the former isn’t far off.

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Introducing FLOM the Un-Social Messenger

Martech Series

Introducing FLOM the Un-Social network messenger, this new rival network to traditional social media platforms, is here to revolutionize the way people connect online. With a focus on creating valuable connections with both old and new friends, the FLOM Un-Social messenger offers a refreshing alternative to networks that often connect users with strangers and can lead to cyberbullying, anxiety, and privacy issues.

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Media Buying Briefing: Agencies focus on the practical rather than the theoretical at this year’s CES

Digiday

Thanks to Teads for sponsoring Digiday’s CES coverage and presenting this edition of the Digiday+ Media Buying Briefing, normally available exclusively to paying subscribers. Amidst all the gadgetry and technology the Consumer Electronics Show is known for — you may now be able to smell scents in virtual reality — there was a palpable sense of sobriety emanating from the agency world.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Humans Are Powering the New AI Revolution

Martech Series

AI is taking over the world, and companies in every industry are wondering if they will be disrupted by this technology. From search engines and journalism to therapy and coding, AI has the potential to revolutionize the way we live and work. At the forefront of this exciting industry is ChatGPT, the revolutionary chatbot platform by OpenAI that is gaining attention from entrepreneurs and investors alike. “I’m really excited about the potential of AI,” said Aaron Kemmer, Presid

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How Tito’s Handmade Vodka is tapping into the ‘cultural phenomenon’ of Dry January

Digiday

Tito’s Handmade Vodka is working with Martha Stewart to showcase the ways its vodka can be useful for things other than drinking — like say, as a disinfectant spray or in a pasta sauce. The spirits brand is doing so to reach out to millennials and Gen Z consumers during Dry January, the burgeoning annual trend of people giving up alcohol for the first month of the year. “Going into the New Year, I think there’s a lot of New Year’s resolutions and obviously Dry Janua

Food 69
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BionicWP Sets up a New White Label Dashboard to Brand as a Hosting Platform

Martech Series

BionicWP , a managed WordPress hosting provider, is geared to set up a new white label dashboard to brand as the customer’s very own hosting platform. They offer all-in-one solutions that allow users to manage all their WordPress needs in one spot and provide some of the best support in the hosting industry. In 2021, Michael Borgelt launched BionicWP as he saw a gap in the market.

SEO 77
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‘There’s a lot of blind buying’: Schibsted makes its first-party IDs widely available in the open market 

Digiday

Nordic publisher Schibsted grew tired of waiting for advertisers to place their bets on an alternative to third-party cookies, so it made the choice for them. That choice was, perhaps unsurprisingly, its own first-party IDs. These are encrypted identifiers that the publisher uses to share data on those logged users with advertisers that might want to reach them via programmatic auctions.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Omnicom Media Group and Albertsons Media Collective Partner to Enable Ctv Targeting and Measurement

Martech Series

Omnicom Media Group (OMG) , the media services division of Omnicom Group Inc. and Albertsons Media Collective , the retail media arm for the Albertsons Companies, are partnering on a first-to-market solution that will enable marketers to better target and measure based on ROI in Connected TV (CTV) environments. Under the terms of the agreement, OMG will be able to combine audience data from Omnicom’s Omni marketing orchestration system with Albertsons Media Collective data – includin

Media 76
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Ocean restructures with Hall as one of three country CEOs

More About Advertising

Digital out of home leader Ocean Group has announced a new company wide structure under group CEO Tim Bleakley including the appointment of Phil Hall as CEO of Ocean Outdoor UK. Hall (left) joins Ocean’s other country CEOs Anders Axelsson, CEO of Ocean Nordics and Xavier Tilman, CEO of Ocean Netherlands. In existing group positions. The post Ocean restructures with Hall as one of three country CEOs first appeared on More About Advertising.

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Digiday+ Research: Fewer publishers added staff in 2022 as economic troubles loomed

Digiday

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Unfortunately, staff cuts and layoffs are on the brain these days — for publishers just as much as any other industry. And on that note, staff increases were down for publishers last year, with the economy as a likely driving factor, according to data from Digiday+ Research.

Media 66
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What is Google Ad Manager?

Playwire

Key Points. Google Ad Manager is a leading ad management platform for website, app, or game monetization. Google Ad Manager offers monetization features for managing yield, ad serving, viewing reporting and analytics, and maintaining security. Despite its capabilities, publishers experience limitations when using Google Ad Manager — namely cost, technical expertise and time management, and restricted data sources.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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CES 2023’s beauty gadgets: AI, personalization and robot makeup among items unveiled

Digiday

This story was originally reported on and published on our sister site, Glossy. At this year’s Consumer Electronics Show in Las Vegas, beauty devices are once again joining smart TVs, laptops and home robots on the convention floor. With major companies including L’Oréal Group and Amorepacific regularly unveiling new technologies, the beauty tech presence remains constant at the Consumer Technology Association’s annual event.

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NordVPN vs ExpressVPN (2023): Privacy Wizards Publish Review of Top VPN Services in 2023

Martech Series

Privacy Wizards, a leading provider of online security and privacy resources, has published a comprehensive comparison of NordVPN and ExpressVPN. NordVPN and ExpressVPN are two of the most popular virtual private network (VPN) service providers on the market. Both companies offer high-speed, encrypted internet access through a network of servers located around the world.

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