Tue.Oct 04, 2022

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At Recurrent Ventures, Recurrent Layoffs Raise Questions of Mismanagement 

Adweek

The media company Recurrent Ventures, which operates a portfolio of editorial titles ranging from Popular Science to Field & Stream, eliminated the roles of 52 employees last week in a surprise round of cuts, according to documents obtained by Adweek. The layoffs, which affected the editorial departments at The Drive and Task & Purpose, as.

Media 327
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Measurement Is At Stake When CPRA Takes Effect

AdExchanger

Gary KibelPartner“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gary Kibel, a partner in the privacy/data security and advertising/marketing practice groups at Davis+Gilbert. The digital media industry has been absorbing punches to its business model under the guise.

Media 120
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ESPN Gives NBA New Creative Brand Identity Ahead of Broadcast Season

Adweek

It's hard to believe the NBA preseason is almost here, but ESPN is ready for Thursday's tip-off with a new global creative brand identity for all on-air NBA coverage across all screens and platforms. The WNBA and G League are included in the new aesthetic, marking the first time the collection of NBA brands will.

Marketing 286
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Customized insights: Getting started with Google Analytics 4

Martech

The arrival of Google Analytics 4 understandably has people nervous. Using its increased capabilities means learning new processes and thinking about things in new ways. We’re here to help. Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’ve put together a multi-part guide to getting started with GA4. There are links to all the parts at the end of this post.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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The Adidas x Soul Cap Partnership: Why It Works

Adweek

Adidas, known for bridging the gap between style and sport, has announced an incredible partnership with Soul Cap. The mission of the London-based startup is to make "swim for all" with a focus on accessibility, particularly when it comes to Black swimmers struggling to protect their hair in the water and experiencing discomfort using swim.

Marketing 293
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Marketers making less use of martech’s expanding capabilities

Martech

Martech capabilities are increasing but marketers are making less use of them. Just 42% of marketers say they are utilizing all the capabilities of their martech stack, according to a new report from Gartner. That’s a 16% drop from 2020, when 58% said they were maximizing their stacks’ capabilities. Dig deeper: The secret to building a useful martech stack.

Marketing 124

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Ikea home has a mind of its own in Mother’s latest campaign

More About Advertising

Mother has found a subtle way to advertise Ikea without overly promoting consumption in this latest ad, which shows a family settling into their new home. The house is not welcoming at first – a welcome mat shifts to read “who’s this?” – but as the family puts its personality on the place, harmony is. The post Ikea home has a mind of its own in Mother’s latest campaign first appeared on More About Advertising.

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Kim Kardashian’s SEC Settlement Is a Warning to All Influencers

Adweek

Kim Kardashian is a brand in her own right. Typically, her intrinsic star quality lifts the companies and products she celebrates. But finance, along with healthcare, is an area where her beaming spotlight shines a harsh glare. And in the case of her promotion of crypto company EthereumMax, Kardashian appeared to cross a line with.

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FuboTV reports big ad gains from Unified ID 2.0

Martech

Live TV streaming company FuboTV announced ad performance results from using open-source identity solution Unified ID 2.0. The company is the first CTV partner for Unified ID 2.0, and they use it through The Trade Desk’s programmatic platform. As one of the leading alternative identifiers in adtech, Unified ID 2.0 was developed by The Trade Desk and handed off to non-profit Prebid.org as an open-source tool.

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Reddit Acqui-Hires Oterlu, Developer of Machine-Learning-Powered Moderation Tools

Adweek

Reddit acqui-hired the four-person team at Oterlu, a developer of machine-learning-powered content moderation tools that was co-founded by former Google trust and safety lead Alex Gee. The Oterlu team will join the safety team at Reddit and develop native machine-learning moderation models to and accurately detect harmful content across a range of languages, as well.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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AdExchanger Talks: How To Hold Each Marketing Dollar Accountable

AdExchanger

A podcast interview withNikhil LaiSenior Analyst, Performance MarketingForresterForrester senior analyst of performance marketing Nikhil Lai will be speaking at AdExchanger’s Programmatic IO conference on October 17-18 in New York City. Click here to register. With measurement and identity in flux and an economic downturn looming, marketers care more about business outcomes.

Marketing 109
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Why Dole Is Turning Fruit Juice Into Billboard Ink

Adweek

Dole Sunshine Company's fruit usually comes in cans or jars. However, in the food and drink company's latest campaign, its produce has found a fresh purpose as advertising ink. Imitating the nutritional labels found on the side of most food and drink packaging, Dole's "Malnutrition Labels: Nutritional Ink" posters have launched in the U.K. to.

Food 258
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Meta Juggles Multiple Investment Priorities To Regain Its Post-ATT Footing

AdExchanger

Meta has many pots on the boil right now, and for good reason. The advertising industry is bubbling like a pan of oil. Meta has announced major new initiatives to support the metaverse (natch), AI, brand safety and suitability controls and third-party verification for the feed, automated ad products, business messaging, privacy-enhancing technologies, creator tools.

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Home / Work Podcast: Raising “Wolfe” Cubs With Steven and Nuria Santamaría Wolfe

Adweek

On the latest episode of Home / Work, host Antonio Lucio sits down with Steven Wolfe Pereira co-founder of Encantos and chief business officer of 3Pas Studios, and Nuria Santamar?a Wolfe, director of strategic audience partnerships at Meta. During the conversation, they discuss parenting their "Wolfe cubs" during the pandemic, balancing dual careers and living.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Gen Z and CTV: Is a creative renaissance for TV ads in view?

Marketing Dive

The mobile-friendly group is still watching plenty of standard programming, but brands must take advantage of connected TV's capabilities to reach them.

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Experiential Marketing Sells a Moment, Not a Product

Adweek

There's nothing wrong with admitting the confines of your apartment stopped cutting it. It's been over two years since we entered the pandemic and we've just about exhausted every form of self-entertainment. That hunger deep inside you, that itch you can't seem to scratch--what is that? It's the desire for interactive, connecting entertainment experiences.

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How to mine data from online events

Martech

Online events have become a valuable marketing channel for businesses of all sizes, especially during the pandemic, when live events were scaled back. Mining data from online events, however, requires specific strategies to measure intent and move prospects through the funnel. “Online events tend to draw larger audiences than in-person events — at least that’s our experience — and they’re less expensive and time consuming to produce and attend,” said Marc Sirkin, Third Door Media’s E

MarTech 121
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BLK Teams Up With Trina and Saucy Santana to Remind Its Users ‘No Voting, No Vucking’

Adweek

While dating apps are mostly focused on matching their users with a special someone, one app is focused on a totally different kind of hot action--midterm voting.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Jack in the Box seeks full-time Twitch streamer

Marketing Dive

A first for the QSR, Gamer Jack will earn a $90,000 salary to bolster the brand’s recognition and credibility with gamers.

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Meta Introduces More Places to Advertise, Brand Safety Controls Amid Macroeconomic Headwinds

Adweek

Meta is making a slew of new spaces available for advertisers on both the Explore page of Instagram, within Facebook Reels and on creators pages, the company announced at a press event Monday. It's a potential new source of ad revenue for the social networking giant and for the creators who use the platform as.

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‘Black Panther’ sequel inspires Sprite, Lexus to champion women warriors

Marketing Dive

Separate tie-in campaigns spotlight female talent behind the scenes and on-screen, with a focus on the blockbuster’s Dora Milaje elite guard.

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Creative Flavor: Camila Rocha Thrives On Great Teamwork With Brave Clients

Adweek

For Miami-based Republica Havas copywriter Camila Rocha, day-to-day work is all a part of an ongoing educational experience that will continue throughout her career. "I hope to hone my craft and keep learning from everyone around me," Rocha told Adweek. Emphasizing teamwork as a key element of success, Rocha likewise noted that finding the ideal.

Education 246
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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Fandom Spies Data Play With Acquisition Of Entertainment Sites

AdExchanger

Fandom is building out a full-funnel offering for marketers. And its acquisition of several media brands from Red Ventures is the latest step forward in that initiative. On Monday, Fandom snapped up GameSpot, Metacritic, TV Guide, GameFAQs, Giant Bomb, Cord Cutters News and Comic Vine from Red Ventures. Fandom paid in the “mid 50s” range, Continue reading » The post Fandom Spies Data Play With Acquisition Of Entertainment Sites appeared first on AdExchanger.

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Pepsi and Chlöe Harken Back to Footloose With Spot for Soda Shop Bop

Adweek

Pepsi is a sucker for history. The brand is going to the retro well once again for its latest campaign, celebrating the release of its Cola-Soda Shop line of beverages. Pepsi is getting a marketing assist from R&B singer Chl?e for a new spot, with the songstress performing a modernized version of Footloose, the title.

Marketing 246
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Why it’s a good time to support a free MAA

More About Advertising

The ad business, like most people who aren’t fortunate enough to produce raw energy or weapons, is facing a tricky end of 2022 and, possibly, a more than testing early 2023 too. The media is no exception and, just like our bigger rivals, MAA has to chart its way through such difficulties and keep to. The post Why it’s a good time to support a free MAA first appeared on More About Advertising.

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Abolish Silos and Champion Creativity as Your Guiding Force

Adweek

Over the past few years, it's nearly impossible to sit in an agency pitch prep meeting without someone attributing the never-ending pitchapalooza to the revolving door for today's CMO. For those of us who have experienced its disruptive impact firsthand, it has become a powerful guiding KPI for measuring client stability and health. According to.

Agency 246
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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Strong Customer Reviews Earn Act-On Software Top Industry Rankings for Marketing Automation in Enterprise Categories

Martech Series

Hundreds of positive Act-On client reviews contributed to high rankings in reports by G2 and Constellation Shortlist, highlighting leaders in the marketing automation industry. Act-On Software, the only pure-play marketing automation platform, has earned top rankings in multiple G2 enterprise reports, thanks to hundreds of customer reviews praising Act-On’s products and services.

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Meta on SMBs: Pandemic-Related Issues Wane, Replaced by Inflation, Supply Chain Worries

Adweek

Closure rates for small and midsized businesses and other challenges related to the pandemic are beginning to stabilize, but they are being replaced by new roadblocks, such as inflation, according to the latest edition of the Global State of Small Business Report. Meta's ongoing series of reports surveys more than 20,000 business leaders across 30.

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Cognitiondigital.io Appoints Nestor Ciprian as Head of Automotive Retail

Martech Series

Amazon DSP ad platform continues its growth and expansion by adding a powerful new team member. Cognitiondigital.io, an Amazon Demand-side platform (DSP) for automotive dealers, brands, and ad agencies, today announced the appointment of Nestor Ciprian as Head of Automotive Retail. A skillful leader with over twenty-five years of sales and management experience, Ciprian brings over 11 years of hands-on knowledge in the automotive marketing industry to Cognitiondigital.io.

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Coors Light Will Do Your Laundry So You Can Watch More Football

Adweek

For most people, being an adult entails doing things you don't want to do. Dishes need cleaning. Lawns need mowing. Floors need sweeping. To help lighten the load of responsibility, Coors Light is offering to do people's laundry throughout the college football season. The beer brand has teamed up with Tide Cleaners, a national laundry.

Marketing 246
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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.