Adweek
SEPTEMBER 15, 2022
For more than 100 years, Americans interested in purchasing Clorox products have had to go to a physical store or online retailer. It's been fewer than 100 days since The Clorox Company added another option: direct-to-consumer. And aside from boosting its bottom line, the effort is designed to collect valuable first-party data. A visit to.
AdExchanger
SEPTEMBER 15, 2022
With a bear market upon us and the chance of a recession as high as 44%, marketers are bracing for budget cuts. Typically, marketers pull back on branding when money gets tight, retreating to superficial, measurable safe havens like search and social. But one channel that is likely to endure the recession is CTV, writes Gijsbert Pols, PhD, director of CTV and new channels at Adjust.
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Adweek
SEPTEMBER 15, 2022
Budweiser has been the official beer sponsor of the FIFA World Cup soccer tournament since 1986, and perhaps of any associated event during that period, the forthcoming one in Qatar will likely have been the most complex it has faced. With the World Cup set to kick off on Nov. 20 and run for a.
Exchange Wire
SEPTEMBER 15, 2022
Integral Ad Science, a global leader in digital media quality, today (September 15th, 2022) released its seventeenth edition of the Media Quality Report for H1 2022, providing transparency into the performance and quality of digital media in the Asia Pacific [.]. The post Ad Fraud on the Rise in APAC- IAS Media Quality Report appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
SEPTEMBER 15, 2022
The words "bare" and "naked" make frequent appearances in the descriptions of videos on subscription content platform OnlyFans, but they are usually not associated with pizza. Fast-casual restaurant chain Schlotzsky's is looking to change that in an effort to promote its "Bare Naked Pizza," which it described as a sourdough pizza crust so flavorful that.
AdExchanger
SEPTEMBER 15, 2022
Vertical video won the user-generated content wars long ago. If you see someone filming with their phone in landscape, they probably have a hotmail email address, too. Snapchat and Instagram may have shifted the way most people (or at least, most young people) take photos and videos, but it took TikTok to shift the way. Continue reading » The post Not Creating Vertical Video Yet?
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
SEPTEMBER 15, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google’s Matching Black Eyes Google is reeling from antitrust blows this week. Europe’s second-highest court slapped Google with a record-breaking $4.1 billion fine on Wednesday, Axios reports. Google can appeal to the EU Court of Justice, but it’s also fighting a multifront war.
Adweek
SEPTEMBER 15, 2022
Nine months after joining eSports powerhouse Evil Geniuses, Krystal Hauserman has signed on with "pop culture genius" Paris Hilton and her 11:11 Media marketing and content studio as the company's first CMO. Over the last 13 years, Hauserman has led branding efforts at WarnerMedia and social media content startup Fullscreen. She's also handled campaign work.
Martech Series
SEPTEMBER 15, 2022
Leading Data Management and Analytics Company Provides the Tools Michigan IT Pros Need to Improve Operational Efficiencies and Provide the Highest Levels of IT Security to Their Organizations. Aunalytics, a leading data management and analytics company delivering Insights-as-a-Service for mid-market businesses, announced today it will participate in the 2022 Mi-GMIS Fall Conference on September 18-21 in Boyne Falls, Michigan.
Adweek
SEPTEMBER 15, 2022
Publicis Groupe has announced a further restructure of its international leadership with expanded remits for three chief executives (CEO) which are among several senior promotions following the renewal of chairman and CEO Arthur Sadoun. Loris Nold, previously the CEO for Asia-Pacific (APAC)/ Middle East and Africa (MEA), will step the newly created role of chief.
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Martech Series
SEPTEMBER 15, 2022
Ipsos MMA has partnered with Adform to implement a first-party, AI-based data solution to solve third-party cookie deprecation and provide attribution measurement to advertisers on a global scale. Ipsos MMA , a recognized leader in measuring and optimizing advertiser marketing investments, has partnered with Adform, a global, independent, and fully integrated advertising platform, to bolster its Unified Marketing Measurement and Optimization, leveraging Adform’s ID Fusion solution.
Adweek
SEPTEMBER 15, 2022
Thursday Night Football is about to look pretty different. Amazon's Prime Video officially took over the exclusive broadcast of TNF in an 11-year deal with the NFL, meaning the streaming service will be the only place to watch the league Thursday nights. Prime Video is no stranger to TNF, having tricast the games for the.
Martech Series
SEPTEMBER 15, 2022
Magnolia Communications is now offering ABM to drive leads, revenue and ROI for clients. The company employs a phased approach to help SMEs to get to market faster. SMEs can now take advantage of Magnolia’s 360-degree, solution-oriented approach to marketing. Magnolia Communications, an award-winning full-service B2B demand generation agency, announced the addition of account-based marketing (ABM) to its range of digital marketing services.
Adweek
SEPTEMBER 15, 2022
Music, television and film are just some of the main elements that hold a strong influence on culture. For many Black and brown communities hip-hop is more than just a musical genre--it's a cultural movement. In celebration of hip-hop's 50th anniversary, Group Black--a Black-owned media collective--along with some of the most influential voices in hip-hop--Mass.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech Series
SEPTEMBER 15, 2022
Company expands global partner status with Microsoft, providing real-time data and control to deliver enhanced security, performance, and automation at scale directly from the Sentinel console. Tanium , the industry’s only provider of converged endpoint management (XEM), announced the first of several powerful integrations between Microsoft and the Tanium XEM platform.
Martech
SEPTEMBER 15, 2022
The arrival of Google Analytics 4 has people understandably nervous. Using its increased capabilities means learning new processes and thinking about things in new ways. We’re here to help. Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’ve put together a multi-part guide to getting started with GA4. The big difference between Universal Analytics and GA4 is that GA4 isn’t about page views — it’s about different types of events.
Martech Series
SEPTEMBER 15, 2022
Collaboration with partner leads to accelerated SMB deployment strategy. IXIASOFT, the leader in DITA CCS M software, based in Montreal, Canada, announces that it has signed a partnership agreement with DITAprime, known for its specialization in CCMS consulting and professional services, to meet the requirements of the German and European markets. DITAPrime is a Germany-based consultancy providing a complete range of intelligent documentation solutions and services, such as DITAprime COMPLETE a
Martech
SEPTEMBER 15, 2022
Apple is adding BIMI (brand indicators for message identification) to its next round of iOS 16 and macOS Ventura updates this fall, a move that will benefit consumers and companies. BIMI lets brands display their logos next to authenticated emails. Those logos will only be displayed when both the email and the logo are properly authenticated. It gives consumers an easy way to differentiate actual company emails from cyberattacks in emails posing as a big brand.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech Series
SEPTEMBER 15, 2022
The partnership stems from an initiative with an electronics multinational to deploy virtual sales agents on retail locations, instantly connecting customers to representatives via AI-based visual engagement. TechSee , the market leader in Computer Vision solutions for customer service, announced a partnership with NeuraFlash with the goal of bringing the next generation of visual engagement and AI-powered service automation to their existing top-tier consulting & ISV service business.
Marketing Dive
SEPTEMBER 15, 2022
Soccer stars Lionel Messi, Neymar Jr. and Raheem Sterling run with fans of different ages, nationalities, ethnicities and abilities in a hero ad.
Martech Series
SEPTEMBER 15, 2022
Beroe, a global SaaS-based procurement intelligence, and analytics provider, and Cirtuo, the pioneer of digital category management, announced their strategic partnership enabling companies to further enhance the creation and continuous improvement of robust category strategies. As per a recent report by Gartner, formal category management is on the rise and provides the most effective operating structure for procurement to deliver all its goals in volatile times: From supply continuity to risk
Digiday
SEPTEMBER 15, 2022
Dr. Squatch, a direct-to-consumer men’s personal care brand, partnered with NFL pro quarterback Justin Herbert to target football fans through television and social media. The DTC brand, founded in 2013, released a 60-second ad with Herbert, who plays for the Los Angeles Chargers last week to run on TV for this year’s football season. The campaign is part of a collaboration between Dr.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech Series
SEPTEMBER 15, 2022
Ironclad announces new AI-powered tools for guided negotiation and an enhanced contract repository to accelerate business, reduce risk, and operate more effectively. Ironclad, the leading digital contracting platform, announced the launch of Ironclad AI, an AI-driven layer of its platform designed to transform the way companies create, understand, and control their contracts.
Digiday
SEPTEMBER 15, 2022
In the never-ending search to better optimize media buying and planning, many new tools have come and gone. One that seems to be sticking around is attention metrics, which aims to measure the attention paid to advertising as a means of determining business outcomes. One attention metrics firm, Adelaide, has made headway into getting its AU attention metric incorporated into the flow of programmatic vendors, which are responsible for more and more investment in media by the year.
Martech Series
SEPTEMBER 15, 2022
Appointment Strengthens the Video Technology Leader’s Team and Prepares it for its Next Stage of Innovation Growth. Connatix , the leading video technology company for premium publishers and advertisers, announced the appointment of Joseph Pergola as its first Chief Financial Officer (CFO). Pergola, who reports directly to Co-founder and CEO David Kashak, brings over 20 years of business and financial leadership experience to the role.
Digiday
SEPTEMBER 15, 2022
This week’s media briefing explores the evolving relationship between publishers and advertisers as the pressure mounts to justify marketing budgets with actual proof of driving revenue. Time crunch DPS preview The Verge challenges Twitter, The Athletic adds ads, Condé Nast recognizes its union, and more. Time crunch. The key hits: For some publishers, the time between receiving an RFP and executing a campaign has drastically shrunk at the request of eager advertisers.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
SEPTEMBER 15, 2022
Free tool gives B2B marketers personalized ABM plays they can immediately take action on. RollWorks , the account-based marketing (ABM) platform and division of NextRoll, made it even easier for anyone to start their ABM journey. In partnership with Bombora and Sendoso, the company launched the RollWorks ABM Play Generator , an intuitive but easy to use, free tool that gives anyone actionable ABM plays, personalized for their individual business goals.
Digiday
SEPTEMBER 15, 2022
The powers that be have yet to make an official ruling about whether we’re in a recession, but that hasn’t stopped businesses from factoring a recession into their plans for the coming months. Earlier this week, we looked at how the sell side is approaching a possible recession. This week, it’s the buy side’s turn. Digiday+ Research surveyed 85 professionals from the buy side — in this case, agencies and brands — to find out whether they’re expecting a recession in
Martech Series
SEPTEMBER 15, 2022
Stories streamlines video creation for everybody with integrated all-new drag-and-drop video storyboard and scripting tools. Screencast-O-Matic, the all-in-one screen capture, video editing, and media hosting platform that takes video creation, collaboration, and sharing to the next level, today introduced Stories. Stories is an integrated video planning and creation tool for faster and more effective video creation.
Rob Campbell
SEPTEMBER 15, 2022
Brands love to say they know their customers. They love to go on about the research they do to ‘get’ the needs of the people who use them. And some genuinely do. Looking to understand how people live not just how they use, choose or buy their brand or a competitive product. But sadly this group seem far more in the minority these days … with the preference being to outsource research needs to a ‘for profit’ external partner, who are asked to provide answers to drive
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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