Fri.May 27, 2022

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Instacart launches shoppable ads

Martech

This week, grocery delivery and pickup platform Instacart announced the rollout of shoppable ads. Participants in the pilot program include Dove, PepsiCo, Mondelez International and S.Pellegrino. Video and display units. Shoppable video and display units can be seen by users in the Instagram Marketplace as they shop products from specific grocery retailers.

Retail 127
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How TikTok Capitalizes On The Twin Trends Of Creators And Online Commerce

AdExchanger

TikTok's content relies heavily on influencers and creators. As prime ad real estate for targeting younger "video native" audiences, TikTok is using its market positioning with brands to capitalize on both the creator marketplace and ecommerce through shoppable video trends, said Melissa Yang, TikTok's head of ecosystem partnerships, speaking at AdExchanger’s Programmatic I/O conference earlier this week.

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Why we care about advertising: A marketer’s guide

Martech

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. And they aren’t just using traditional demographics and ratings, they’re leveraging device-level or user-specific data, as well as contextual insights, to serve the right message to the right customer at the right time.

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How to Schedule Instagram Stories: A Quick Guide [2022]

Ad Espresso

Instagram Stories are an excellent way to engage with your followers, improve brand sentiment, and even drive traffic to your business website (formerly via swipe-up links and now through link stickers). But with all the creative possibilities, posting Instagram Stories on a regular basis can be strenuous and time-consuming — especially if it’s a major Read More.

Marketing 102
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Contentstack debuts no-code Automation Hub

Martech

This week, content experience platform (CXP) Contentstack debuted their Automation Hub, a no-code composable architecture tool. What it does. The Automation Hub simplifies, on the front end, the deployment of composable architectures used for content creation in building digital experiences for customers. Instead of having to write code to integrate content from different sources and vendors, the Automation Hub allows marketers to pull everything together and build full content experiences using

MarTech 118
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Charting the Customer Journey From End-to-End With Michael Chiang, Director, Campaign Operations, NYTimes

Ad Monsters

The New York Times is lauded as the poster child for getting audience targeting with first-party data in a privacy-first world right. And those accolades come with good reason. In fact, they built their own data program for their direct-sold program and that has accounted for more than 20% of the media behemoth’s core revenue. They have fully replaced third-party data in their direct-sold program, now selling more audience targeted impressions than ever before.

Ad Tech 98

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Saving Mobile Targeting: What We Do to Address IDFA-Concerns of App Publishers and Advertisers

Smarty Ads

In September 2020, news about IDFA restriction in IOS 14 shattered the ad tech world. Apple announced a new App Tracking Transparency framework according to which every time users launch a new app from the app store, they provide their permission before data is shared with third-party.

Ad Tech 98
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What Is the Competition and Transparency in Digital Advertising Act?

Ad Monsters

If things weren’t already hot enough, they are heating up even more. A new Digital Advertising Act introduced recently by a few high-ranking lawmakers can ultimately break down Google’s ad tech strategy. The Senate-led bill is spearheaded by Sen. Mike Lee ( R- Utah) and co-sponsored by Amy Klobuchar (D-Minn.), Ted Cruz (R-Texas), and Richard Blumenthal (D-Conn.).

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Broadcasters and CTV, Memorial Day Shoppers, & More | Weekly Marketing News

MNTN

Within the world of marketing, industry news sometimes seems like it moves at the speed of light. To make it easier to stay on top of all the headlines, we created this weekly marketing news roundup. First up in digital marketing news, Memorial Day weekend is upon us. This weekend traditionally marks the start of summer with a flurry of BBQs, poolside activities, and sales.

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The BRAG Blog: A Streaming War Full of Surprises

Ad Colony

The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that had app growth that transcended its market presence. The BRAG Blog gives you deeper insight into our findings.

Food 84
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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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CTV Ad Revenues Will Increase by 33.1% in 2022

MNTN

More and more consumers are watching their favorite TV content through Connected TV. According to a new report from eMarketer , the number of ad-supported video-on-demand (AVOD) watchers is expected to jump by 8.6% YoY, surpassing 140 million in 2022. The source expects that jump, along with an expected rise in SVOD viewers, will mean that two-thirds of the US population will be accessible through Connected TV by the end of the year (an increase of 14 percentage points compared to five years ago

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A Publishers Guide to DRM: What Is DRM, How It Works, and When Publishers Need It

Brid.tv

Learn everything you need to know about Digital Rights Management (DRM) and how publishers use it to protect their videos from theft. The post A Publishers Guide to DRM: What Is DRM, How It Works, and When Publishers Need It appeared first on BRID TV.

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Unilever, Mondel?z, PepsiCo sign up for Instacart's new shoppable ad units

Marketing Dive

Commerce-enabled video and display offerings speak to how retail media formats are getting more sophisticated as platforms chase larger budgets.

Retail 85
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WOO President Goddard calls for boost to Classic Out of Home as medium eyes “another Golden Age.”

More About Advertising

Striking the right balance between Classic (traditional) Out of Home and all-conquering digital is one of the keys to sector growth for the medium, World Out of Home Organization President Tom Goddard told 400 delegates at WOO’s Global Congress in Toronto. OOH has recovered strongly from the pandemic when, said Goddard (below), sales “sank like.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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The WIR: BBC Goes Digital-First, Firework Raises $150 Million, and Video Continues to Drive European Ad Spend Growth

VideoWeek

In this week’s Week in Review: BBC plans to go digital-first, Firework raises $150 million, and IAB AdEx data shows video’s continued growth. Top Stories. BBC Unveils Plans to Go Digital First. The BBC this week announced plans to stop airing CBBC and BBC 4 as broadcast channels, as part of a wider move to go ‘digital-first’ The broadcaster also plans to cut around 200 hours of commissioned content for linear channels each year, and around 1,000 jobs, as a cost-saving mea

Ad Tech 59
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CTV Publishers Benefit from Separated Demand and Tech Platforms

PubMatic

Throughout the industry, the pressure being put on publishers to bundle tech and demand partnerships is a signal that it is a good time to create new transparency and fairness standards for CTV. To get the best price and highest amount of fair competition for their inventory, CTV publishers should select ad tech platforms and demand partners through separate processes.

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8 best ad networks for small publishers [& fast approval]

Monetize More

If you’re a small publisher or new blogger, it can be tough to get approved by ad networks. But don’t worry – we’ve got you covered! Here are 8 ad networks that are perfect for smaller publishers and new bloggers. Plus, they all have fast approval times so you can start monetizing your content quickly. Check them out now! AdMaven.

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How Automotive Marketers Should Address Pent-Up Consumer Demand

Basis

The American auto market has always been driven by emotional purchases: you see a car that you love; you drive it off the lot the same day. Cars have long held an intimate place in the American imagination, aided by a media industry that loves auto—just think of iconic cars like the 1961 Ferrari 250 GT SWB California Spyder from Ferris Bueller’s Day Off, James Bond’s 1964 Aston Martin DB5 , or the 1966 Ford Thunderbird from Thelma & Louise.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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The Programmatic Prognosticator Who Sees The Tide Turning From Walled Gardens To The Open Web

AdExchanger

Laura Martin, a media and tech analyst at investment bank Needham & Company, opened her presentation at AdExchanger’s Programmatic I/O in Las Vegas this week by singing her own walk-on music. “I came in like a wreccckkkkkiiiiinnnnggggg baaalllllllllll.” The Miley Cyrus single was an apt choice, since Martin came in hot with some bold, contrarian.

Media 120
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The rise of omnichannel content platforms

Martech

Everyone knows that content technology represents a key piece in the martech stack. The past five years have seen traditional enterprise content management (ECM) vendors transitioning from document management to content services platforms, and web content management (WCM) vendors struggling to broaden their scope as mythical “digital experience platforms.” Meanwhile, a parallel, and potentially a more interesting, trend has been taking place on the content side of the martech world.

MarTech 121