Martech

FEBRUARY 24, 2022

Immersive media and technologies like augmented reality (AR), virtual reality (VR) and the Metaverse are a hot, hot topic these days. Long gone are the days when marketers could dismiss these technologies as a fad or as applications not ready for the mass market. With many technology heavy-hitters like Meta (Facebook) and Apple racing to be the first to offer a truly seamless immersive experience, there appears to be little doubt that we will get this technology into the hands of the mainstream.

Marketing 132

Marketing Communications Audience Media 132

More About Advertising

FEBRUARY 24, 2022

WPP is stepping into the metaverse via content production company Hogarth with The Metaverse Foundry, a global team of 700 creatives, producers, visual artists, developers and technologists it says will design and execute brand experiences for clients in this groovy new world. The metaverse, for those of you who haven’t been listening at the back, The post WPP’s Hogarth launches 700-strong metaverse army first appeared on More About Advertising.

Advertising 64

Advertising Ad Tech Finance Media 64

Martech

FEBRUARY 24, 2022

Marketing automation platforms often play a central role in marketing technology stacks, especially given the importance of email as a marketing channel. But since these systems often come with hefty price tags, it’s important to cover all of your bases when navigating the purchase or upgrade process. To start, set up demos with your shortlist of vendors within a relatively short timeframe after receiving the RFP responses to help make relevant comparisons.

Marketing 118

Marketing Machine Learning ROI MarTech 118

More About Advertising

FEBRUARY 24, 2022

Thought you’d like to see an ad after all this stuff about the metaverse and ad holding company finances – ahah, here’s one from Apple who can normally be relied on. It’s ‘Life is but a dream’ from director Park Chan-Woo, showing what you can create with iPhone 13 Pro. But actually it’s a film. The post Apple goes further with a film-style ad that’s actually a film first appeared on More About Advertising.

Finance 59

Finance Advertising Media Agency 59

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

FEBRUARY 24, 2022

The stakes are high for marketers today to adapt and scale their operations. Trends like the hybrid work shift and the looming metaverse have cemented our digital reality while workforce and customer demands continue to escalate and create new challenges. As a result, it’s never been more perplexing for CMOs to manage and grow their organizations effectively.

Communications 102

Communications Marketing MarTech 102

More About Advertising

FEBRUARY 24, 2022

The metaverse is just a “pipe dream” according to VCCP, which why the agency is putting its energies into the gaming “multiverse” with the launch of VCCP+ in New York. Instead of being “distracted” by the sprawling metaverse, VCCP+ will focus on the business end of Web 3.0 — gaming. The idea is to help. The post VCCP rejects the metaverse and opens VCCP+ in New York to serve the gaming ‘multiverse’ first appeared on More About Advertising.

Agency 59

Agency Advertising Ad Tech 59

More About Advertising

FEBRUARY 24, 2022

WPP shares fell in early trading today as the ad holding giant posted Q4 and full year 2021 figures roughly in line with its peers. Its version of organic revenue – like-for-like revenue less pass-through costs came in at 10.8% in Q4 2021, a little down on the full year 12.1%, slightly ahead of rivals. The post WPP delivers 12% organic growth in 2021 – cool market response means there’s more to do first appeared on More About Advertising.

Marketing 59

Marketing Advertising Finance Media 59

Martech

FEBRUARY 24, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and the Metaverse already has a dark side. In his new story about what the Metaverse means , Chris Wood alluded to some news broken by the BBC.

MarTech 94

MarTech Media Marketing 94

OpenX

FEBRUARY 24, 2022

In our next edition of Insights from the Buy Side for 2022, we spoke with Justin Sous — Vice President, Head of Optimization & Innovation at Kepler Group. Thanks for taking the time, Justin! A s a member of the US Executive Leadership Team, Justin Sous leads K epler’s Optimization & Innovation department, where his team manages all biddable media at the agency.

Cookies 52

Cookies Retail Finance Media 52

Martech

FEBRUARY 24, 2022

The global pandemic has confirmed what many marketers already knew: the telephone is an integral part of the consumer purchase journey. Consumers crisscross multiple online and offline channels, often from the comfort of their own homes, to research products and services and make informed purchase decisions. The high-tech/high-touch telephone provides them with convenience, speed and personal contact that inspires brand trust.

Marketing 97

Marketing Healthcare Real Estate Conversion 97

Advertisement

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

Advertising

NewProgrammatic

FEBRUARY 24, 2022

For years now the advertising industry has been changing towards a more data-centric approach. New internet technologies allowed for more precision in data gathering, sorting, and utilization. As a consequence, the pursuit of accuracy in targeted advertising has gradually led to abandoning all regards for user privacy. But there came a shift in digital marketing when browsers started introducing more user-oriented privacy settings.

Advertising 52

Advertising Cookies Marketing Video Ads 52

Martech

FEBRUARY 24, 2022

Project Rearc, an initiative within IAB’s Tech Lab , has announced the finalization of its first solution to the post-cookie addressability challenge, Seller Defined Audiences (SDA). The concept was first proposed in March 2021. As the name suggests, this solution rests seller-side, enabling publishers or their data partners to scale first-party data in a privacy-compliant manner, aiming to “democratize the concept of audience cohorts for the open ecosystem” (from the Tech Lab

Machine Learning 91

Machine Learning Cookies Audience MarTech 91

IAB Tech Lab

FEBRUARY 24, 2022

I’m excited to announce that Tech Lab has finalized its first addressability specification incubated within Project Rearc: Seller Defined Audiences (SDA). SDA was first proposed to the industry in March 2021 as part of a portfolio of addressability and accountability solutions. It’s been a labor of love for a number […].

Audience 40

Audience Ad Tech 40