Martech

FEBRUARY 18, 2022

“Misalignment between marketing and sales teams is a trillion-dollar problem for B2B revenue teams,” said Julianne Thompson, director of sales development at revenue acceleration platform Drift, in a recent webinar. “There are a few key factors that led to this divide: sales reps not knowing how to service the appropriate content in sales deals, a lack of tracking for that content’s effectiveness, and wasted time on unproductive prospecting.”.

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More About Advertising

FEBRUARY 18, 2022

Cadbury Perk is a big brand in India it seems and it’s taking on a big issue – ‘cancel culture’ – in a new campaign from Ogilvy. Essentially by issuing joke disclaimers all over the internet – for, for example, a cooking video that’s cruel to carrots. So we can all “lighten up.” Is this. The post Cadbury’s Perk takes aim at ‘cancel culture’ first appeared on More About Advertising.

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Martech

FEBRUARY 18, 2022

As marketers, we need to know what should be on our collective radar to plan and optimize our email programs. The annual parade of trends articles for the coming year helps us do just that. However, rarely do the writers advise their readers to think about their primary challenges, develop strategies to solve them, and then – and only then! – think about the tactics (labeled as trends) they will use to carry out those strategies.

Conversion 101

Conversion MarTech Marketing 101

More About Advertising

FEBRUARY 18, 2022

Like it or not, mobile phones are now as much a part of family life as the TV and the sofa. Wonderhood Studios brings out the fun in this otherwise grim fact with a series of Gogglebox idents for Three UK, showing some bonding — and irritating — moments inspired by a family’s phone habits. The post Wonderhood parodies second-screeners in Three UK’s new Gogglebox idents first appeared on More About Advertising.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

FEBRUARY 18, 2022

It’s easy to get into the weeds when it comes to agile marketing. After, the practice itself is all about breaking goals, projects and marketing tasks into smaller blocks in order to more efficiently deliver what your team is charged with. That’s why several months ago we launched our ebook, “ MarTech’s guide to agile marketing for teams ” in collaboration with renowned agile marketing coach Stacey Ackerman.

Marketing 101

Marketing MarTech 101

More About Advertising

FEBRUARY 18, 2022

M&C Saatchi is nothing if not resilient: it may be under siege from deputy chairman Vin Murria and her tech investment vehicle, but it keeps picking up business. The agency’s M&C Sports & Entertainment has supplanted Iris on Barclays’ sports and entertainment business as the bank looks to celebrate a 20-year connection with the UK’s.

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Entertainment Agency Advertising Finance 59

More About Advertising

FEBRUARY 18, 2022

Could easily have been Drew Barrymore for Quorn, but we had that separately today. Rather alarming how this much sought-after gong is going to celebs these days but most big budget, ambitious ads seem to deploy them, certainly around Super Bowl time. But back in the day the great CDP employed the likes of Leonard. The post MAA Ad of the Week: Arnie and Salma for BMW first appeared on More About Advertising.

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Martech

FEBRUARY 18, 2022

As a practice, sales enablement occurs when marketing teams create materials or share information that helps sales teams better convert prospects. However, certain marketing technologies called sales enablement platforms can help marketers to do just that. Functionality typically found in sales enablement platforms may include content enablement, automation and workflow tools, training functionality and analytics tools that provide insights to inform future strategies.

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Marketing Communications Education Machine Learning 94

More About Advertising

FEBRUARY 18, 2022

Can the Paralympics (starting March) bring some much-needed feelgood factor to the cursed Beijing Winter Olympics? The long-running partnership between the Paralympics and Channel 4 has paid off mightily for both sides. This new “trailer” from 4Creative featuring alpine skier Millie Knight is a more modest effort than some of 4Creative’s summer Games efforts but.

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Martech

FEBRUARY 18, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, the times are changing and so are the traditional media and technologies we’ve used for years.

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Advertising

EGC Group

FEBRUARY 18, 2022

The latest news surrounding Facebook’s continued migration or melding into Meta is a list of company values put forth by founder Mark Zuckerberg. This is apparently in accord with the emerging metaverse. What differences are there to Meta’s proposed values in comparison to when the platform was Facebook?

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Marketing 52

illumin

FEBRUARY 18, 2022

Hold onto your beer cozies: The Most Viewed Video Ads list for the 2022 Super Bowl has just kicked off. With overall viewership down in 2021 and the NFL making advertisers sign longer contracts, many wondered what the future held in store for Super Bowl LVI. Luckily, viewership rebounded in 2022 to an estimated 101.1 […]. The post Most Viewed Video Ads: Super Bowl 2022 appeared first on AcuityAds Inc.

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Video Ads Advertising 52

EGC Group

FEBRUARY 18, 2022

Digital advertising has become the standard in which a brand’s products and services are seen by potential customers. But what if an ad is reported as having been seen—but was actually not seen by someone? This is evidence of ad fraud, and it has been happening on an increasing basis in recent times.

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All About Advertising Law

FEBRUARY 18, 2022

The latest edition of the FTC’s recent practice of holding open meetings brings a potential rule regarding earnings claims to the forefront. During the FTC’s open meeting, the Commission unanimously approved issuing an Advance Notice of Proposed Rulemaking with respect to earnings claims. As the Commissioners pointed out in their comments (additional information below), the motivation for this rulemaking is to repair the FTC’s ability to recover monetary relief for consumers after the Supreme Co

Marketing 52

Marketing 52

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

More About Advertising

FEBRUARY 18, 2022

Who wouldn’t want to be BFFs with Drew Barrymore? She makes even hanging out with a giant chicken — or in this case, Chiqin, as it’s an ad for Quorn — seem like a lot of fun. Barrymore has gone all-in with the brand, and has even been appointed its “chief mom officer,” which may. The post Quorn gets playful with Drew Barrymore and a giant chicken first appeared on More About Advertising.

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Agility Ads

FEBRUARY 18, 2022

Digital targeting approaches are ways that digital advertisements can better target their audiences. Rather than marketing to everyone, this allows companies to target advertisements to specific individuals who are more likely to be interested. Here are six digital targeting approaches that can be used to help a company better reach its target market.

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Affiliates Audience Education Advertising 40

Single Grain

FEBRUARY 18, 2022

NFTs are, for many, the most disruptive trend since Bitcoin. Not only are they abstract, but there are dozens of buzzwords used in this new space. With jargon such as “metaverse” and “P2E,” they almost sound like code names. If you're feeling confused by all these new words, this glossary will help you catch up. Here is the most-used terminology in the NFT community.

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